Chapter 268: A Trip to the Capital
In the slightly angry eyes of everyone, they saw Duan Yongping say unhurriedly: "The reason why I suggest that BBK replace Jiujiang double-steamed rice wine to compete for the CCTV standard is because it is more in line with the best interests of the Lin Group."
First of all, let's talk about the difference between rice wine and liquor, the biggest difference is the alcohol degree, rice wine is a low-degree wine, generally about 12 degrees - 16 degrees, while liquor is a spirit, the alcohol degree is generally above 20 degrees, and there are even 50 or 60 degrees of liquor.
This huge difference in alcohol content has caused rice wine to not be popularized throughout the country, at least those in the north who spend all year round in the winter and snow environment will not like to drink low-alcohol rice wine.
On the other hand, we are backgammon, Mr. Lin has already said that the future DVD player market belongs to DVD, and the era of VCD has only been in the past two years.
Therefore, we should seize the last glory of VCD, make a lot of money in this two or two, and lay a higher reputation for the future DVD launch market.
Moreover, the Lin Group is building a huge foundry in the Lin Industrial Park, if we BBK VCD wins the bid king, the sales explode, the foundry can share more than half of the production tasks of the BBK factory, and will not suffer the embarrassment of insufficient productivity like the previous bid kings. ”
Everyone was silent when they heard this, it was obvious that Duan Yongping came prepared, compared to Zhao Youlun, who was not prepared, backgammon's competition for the CCTV standard king can indeed maximize the interests of the Lin Group.
Zhao Youlun moved his lips and wanted to say something to refute, but in the face of Duan Yongping, who was reasonable, he could only sigh and be speechless in the end.
At this time, Lin Cheng should stand up and make a final decision, he didn't let everyone wait, and immediately said: "Okay, the plan has changed, and BBK VCD will compete for the honor of CCTV standard king."
As for other companies, don't be discouraged, in addition to the promotion of CCTV Biaowang, CCTV's advertising in other periods still has a very large promotion ability, such as "News Network", "Focus Interview" before the advertising period, there is one, we have to try our best to get it. ”
"Yes, Mr. Lin!" everyone responded.
Lin Cheng glanced at Zhao Youlun guiltily, in fact, this battle for the king of the standard is Lin Cheng's fault in the final analysis, if he didn't see the Confucian family banquet and Qinchi Liquor won the CCTV bid king for three consecutive years, he thought that the wine company would have a big advantage in winning the bid king, and he wanted to make his Jiujiang double steamed rice wine fight for the bid king as soon as his brain was hot, and he would not have encountered today's embarrassment.
Lin Cheng patted Zhao Youlun on the shoulder and said comfortingly: "Don't be discouraged Mr. Zhao, I think the millet wine you launched recently will be very marketable, as long as it is on the CCTV advertising space, it will definitely sell well in the future."
And compared with liquor, the nutritional value of rice wine is higher, as long as we add some hints to the rice wine advertisement that drinking rice wine will help men in that aspect, such as letting a beautiful woman say the advertising slogan "Although rice wine is good, don't be greedy for a cup", it will definitely make Jiujiang double-steamed rice wine popular all over the country.
After a wide range of promotion, presumably northerners will also begin to like to drink rice wine in the future, and then we will make a comeback to compete for the CCTV standard king, and the advertising power that bursts out must be ten times and a hundred times that of now. ”
The millet wine prepared by Jiujiang Liquor is a small bottle of wine made by Lin Cheng imitating Hou Shilang wine, which sells very well in the market, mainly because it is easy to carry, and people can casually stuff it into their clothes pockets and trouser pockets, and it will not be too hindered.
So Lin Cheng had an idea, and urged Jiujiang Liquor to also produce this kind of small bottle of rice wine, Zhao Youlun is also very optimistic about this idea, this small bottle of wine is really convenient for wine lovers.
With this small bottle of wine, you can drink rice wine without having a banquet, and you can drink it anytime and anywhere, which is simply a must-have wine for home travel and foolish parties!
Hearing Lin Cheng's comfort, Zhao Youlun was in a much better mood, in fact, the loss of the CCTV standard king this time was more beneficial than disadvantageous to Zhao Youlun, because Jiujiang double-steamed rice wine withdrew from the competition for the CCTV standard king this time, but it made Lin Cheng feel a little guilty, and in the future, Lin Cheng will definitely have greater compensation for Jiujiang Liquor.
Zhao Youlun figured this out and was quickly relieved, compared with the honor of the CCTV standard king, it is more important to value the president of the Lin family!
……
The crowd agreed on the CCTV advertising bidding meeting, and the next day boarded a plane to the capital and checked into the Peninsula Hotel in Wangfujing, a five-star luxury hotel located in the heart of the capital, just a short walk from Tiananmen Square and the Forbidden City.
In his previous life, Lin Cheng actually came to the capital once, but unfortunately that trip to the capital was not good enough.
At that time, Lin Cheng had just finished his expatriate trip to Vietnam and returned to the Sanhua Electronics Factory in China.
During his assignment to Vietnam, Lin Cheng not only earned 10,000 yuan a month, but his handsome appearance was also very popular with Vietnamese girls.
The Vietnamese girl doesn't know that Lin Cheng is a wreck who has been working for nearly ten years and is still working at the bottom, so she is very good to Lin Cheng, and she will not look down on Lin Cheng when she sees that Lin Cheng is so old and has no future.
In Vietnam, Lin Cheng felt the taste of being surrounded by beauty for the first time. Although the language barrier is incomprehensible, this guy used a mobile phone translation software to soak in a Vietnamese girl who can speak English.
However, after the expatriate ended, Lin Cheng said goodbye to the enthusiastic and bold Vietnamese girl, and returned to the cold and lonely country at once.
At this time, a girl who had been to Vietnam with Lin Cheng, but ended her assignment earlier than Lin Cheng, frequently contacted Lin Cheng, it turned out that this girl had quit her job, she said that she went to the capital to work hard, and invited Lin Cheng to come over and open a store with her.
Lin Cheng has been hesitant, although he has always had the intention of quitting his job to start a business, he also knows that starting a business is very risky.
But at this time, the girl enlarged her moves, she confessed to Lin Cheng on the phone, saying that she liked Lin Cheng when she was in Vietnam, and fell in love with Lin Cheng at first sight.
Lin Cheng received a confession from his sister for the first time in his life, and his IQ became negative, so he quickly went to the company to go through the resignation procedures, completely ignoring the dissuasion of leaders, colleagues, and friends, and boarded the train to the north the next day.
However, when Lin Cheng came to the capital, he found that everything was very different from his imagination, and it was not his sister's embrace that greeted him, but his sister-in-law took Lin Cheng to an abandoned factory on the outskirts of the capital.
The girl didn't mention the confession and starting a business together, and then took Lin Cheng to a tattered classroom, and then several men and women in suits and leather shoes came to the stage to give lectures, and the content of the lectures seemed to make Lin Cheng return to the period of the Great Movement.
At this time, no matter how stupid Lin Cheng was, he understood what was going on, he had encountered a legendary pyramid scheme!