July 1993.

Lin Qi interfered with the voice actor candidates of "EVA", in fact, he left the original team to find them, for example, Emi Hayashihara, Emi Ogata, Yuko Miyamura and others, and then, signed a long-term contract with these voice actors, so as to avoid conflicts between the development of voice actor careers and the grade of the follow-up works of "EVA" in the future, and there has been no way to get together the people, resulting in the continuous skipping of tickets and monkeys in the theatrical version of "EVA", year after year, but there is no follow-up.

In many cases, it is often not because the work is not profitable and unpopular, but it is forced to be cut in half. It's because after this work became popular, it brought the opportunity for the main creative team members to become famous. In the beginning, everyone will get together and continue to create follow-up works. But as time goes on, it may become more and more difficult to gather the original team. After all, everyone is in different offices, different schedules, and forcibly make up, and the longer it takes, the more difficult it becomes.

Therefore, it is better to sign the main voice actors at the beginning of the work and establish the first voice actor studio under the new entrepreneurship department - Xinmei Creative Sound Studio.

In the future, this studio will become a Japanese dubbing studio for the new start-up department.

Because of his feelings for the voice actor, Lin Qi was exceptionally kind to Miyamura Yuko and others, and even misunderstood Uejima for a time, Lin Qi was interested in the voice actor himself, and even did a good job of persuasion to let Miyamura Yuko engage in pillow business. However, after a long time, the safety was misunderstood, and Lin Qi was only interested in Asuka's dubbing, not Yuko Miyamura.

This made the boss laugh at the boss, of course, after this episode, the island couldn't help but admire Mr. Lin, and he still had a little bit of the ability to sit still.

For example, Yuko Miyamura not only has talent in voice acting, but also looks good. If it is a more lascivious boss, the little girl on the other side is already mentally prepared, and it is estimated that she can't control her lower body.

But Lin Qi refused very righteously, and as an older person, he gave some lessons to the little girl.

……

After entering the middle of July, Lin Qi's affairs on the Japanese side have been almost dealt with, and on July 13, he is about to leave.

Before leaving, Lin Qi was still not worried about the strategic direction of the Japanese branch, so he held a special meeting to discuss.

Of course, for Lin Qi, Tokyo represents Japan, and there is no need to go outside of Tokyo.

In the future, the Japanese economy will continue to concentrate its population in Tokyo, and other depressed places will be a headache for the Japanese government, but it is not in the scope of foreign capitalists like Lin Qi.

Knowing that the rest of Japan will continue to be depressed and declining, Lin Qi will only focus his efforts on Tokyo. For the Japanese market, 70% of the resources are located in Tokyo, and 30% of the resources are located outside Tokyo, which is enough. This is because the Tokyo area may provide more than 70% of the profits.

In the future, nearly half of Japan's population will focus on the Tokyo metropolitan area. In addition, most of the young people in other regions have grown up and made two choices: the good or ambitious ones go to Tokyo, and the less good or lack self-confidence stay in the local area.

The end result is a growing population in the Tokyo area, and together with the surrounding metropolitan areas, a megacity belt of nearly 50 million people has been formed.

Overall, the future polarization of Japan, Tokyo will be in the process of declining Japan's overall economy, and the size of the economy will be larger due to the concentration of population. At the same time, Japan is losing three decades of economic stagnation in the future, and more outside of Tokyo is basically going backwards.

As for the future, young people in Japan will not dare to spend, on the one hand, young people who come to Tokyo will not be able to squeeze out more money to spend due to the cost of living, so they can only make careful calculations. Those who stay in their hometowns to develop are also because of the lack of growth opportunities, so they do not have high consumption power.

If this overall pattern is wrong, there may be strategic mistakes in the future layout of the Japanese market.

Therefore, before Lin Qi left Japan, he held a special development direction meeting with the Japanese branch.

Although the Japanese economy is on a downward path, the Japanese market has been very important for new startups for a long time.

Because, the market of developed countries with a population of 100 million is actually relatively rare in the world. A large number of developed countries in Europe, such as the United Kingdom, France, Germany, Italy, Spain and other countries, do not have hundreds of millions of people. These countries have different languages and customs, and their market policies are not exactly the same. Even if the EU market is created in later generations, it does not mean that if you get the market of one EU country, you will get the market of other EU countries.

The United States is a developed country with a population of more than 300 million, which can be called a treasure land of feng shui. But...... The problem is barriers, although, after World War II, the world entered the so-called era of free trade. But...... Free trade is only idealized, and in fact, any national interest threatened by external competitors does not want freedom, but wants to erect obstacles. Everyone only wants to take advantage of it, and does not want to bear the competitive costs of free trade.

The single market of the United States is already very large, and even the currency has the purchasing power of globalization. In the past, trade freedom may have been the core interest of the United States, but with the development of time, the United States believes that behind closed doors, blocking other countries from making money in the United States, the trend of anti-free trade is becoming more and more obvious.

In fact, the EU countries are grouped together because the markets of various countries are relatively small, and after the alliance, the markets of other European countries will be opened up to form a whole. In the final analysis, the EU is not for the purpose of globalizing trade, but to enhance Europe's own competitiveness, and if Europe succeeds in building up some industries, it will definitely set standards and thresholds to prevent countries outside Europe from selling competing products to Europe.

Therefore, the barriers of market policies and laws in Europe and the United States are more stringent than those in the Japanese market.

In particular, the United States has higher barriers than most countries, and it is not free trade at all. Since the 19th century, the United States has advocated free trade by allowing others to open their markets to American companies. But on the other hand, the United States has set up a bunch of barriers in its home market to prevent overseas competitors from seizing the American market.

Relatively speaking, although the relationship between China and Japan between the private and official countries has been good and bad due to recent history and political and military factors, in general, the economic and industrial complementarity between the two countries is strong, resulting in the total bilateral trade has been growing. For example, Huawei's telecommunications equipment products in later generations could not even meet the entry threshold in the U.S. market.

Even if it is Xiaomi, it has licked the American market very much, and the core technology used, the chip baseband is Qualcomm in the United States, and the operating system Android used is also in the United States, and the patent fee has been paid, but it has not been able to sell products to the United States, and can only sell products such as power banks and selfie sticks.

ZTE later only used the United States for its core chips, even if there were other countries to replace it, but it still gave priority to American technology, and it was difficult to sell its products to the American market, and after a few years, it was sanctioned and driven out of the American market.

It's just because, no matter how ZTE caters to the United States, it is still a Chinese company, and most of its employees, production and R&D are in China. However, products with high technical content are all set up with the highest barriers in the world, and whether they can enter or not depends mainly on politics.

For example, Lenovo has successfully sold its products to the United States because ...... Lenovo is headquartered in the United States, and its main tax payment is also in the United States. An American company can naturally obtain the entry threshold of the American market. Because, no U.S. law prevents an American company from selling products in the U.S.

At this stage, the products of new start-up electronic technology companies can be sold in the American market, but more because of the arrogance of the United States, which has not yet regarded China as its main rival. When the United States pays attention to China, the environment for Chinese companies, especially high-tech companies, in the United States will become more and more harsh.

Relatively speaking, the products of Chinese technology companies can basically be sold in the Japanese market, and the policy barriers encountered are relatively few. Therefore, Lin Qi needs to consolidate its market share by emphasizing the importance of the Japanese market and adjusting the strategy and business direction of Japan.

In the later period of Japan's economic depression, two companies created a growth myth, one was SoftBank, which did not rely on the Japanese market, but invested overseas in the Internet industry, and made money by investing in China and the United States. In addition, one representative is Uniqlo, which became a listed company after the Japanese economic depression, and after that, its performance and market value soared, putting Yanai Masayoshi on an equal footing with Son Masayoshi and becoming the two richest people in Japan.

The owners of these two companies take turns to sit as the richest man in Japan. The market value of SoftBank has risen, and the richest man is Masayoshi Son, and the richest man has changed to Yanai Masa.

Uniqlo may only be a foreign brand in the Chinese market, not too expensive but not cheap either. However, as far as the Japanese market is concerned, Uniqlo's success is more because it is very cheap and very cheap, and the consumption downgrade makes consumers unable to afford those expensive brand clothes in traditional shopping malls, so Uniqlo has won the market by relying on the low-price model.

"Ladies and gentlemen, I will leave Japan tomorrow, and before I leave, I would like to make a few comments on the development of the Japanese branch. Overall, our team is relatively young and competitive. But this is not enough, we need to be aware of the impact of the economic environment on business operations. Lin Qi was in the conference room and said, "The future...... Even traditional high-tech companies, for example, the current semiconductor industry and software industry, if the Internet is not neglected, then the future may also develop very badly, and even go to destruction, so the whole system of our new entrepreneurship is actively developing in the direction of the Internet. As for the burning of money in the Internet industry, in fact, the main reason is that the scale of users is still relatively small, and the scale of users in many models can be profitable. For example, the Yahoo website model, the profit model is very clear, and it can charge advertising fees. But now the number of Internet users is relatively small, and commercial companies do not pay enough attention to Internet marketing, so, Yahoo's business is loss-making, but its profit model is actually very clear, and the current investment is to get users and traffic before the opponent, users and traffic circles to occupy, in the future, relying on advertising or their own traffic to the profitable business, are very promising. Charging mode, e.g., starting point website, text charge. Pangu music, music charges. In the future, online animation, film and television dramas can also be charged, and after a few years of faster and faster Internet speeds, these models are the direction in which they can be invested. ”

"In the Japanese market, we need to focus more on young people today and tomorrow than on people over 40 who have more savings now. These people do not represent the future, and they will gradually wither, and if we are welcomed by them and swayed by their consumption ideas, then we will lose young people. If a 16-year-old likes our products, it may be with them for a lifetime, and they will become our fans and consumers for 60 years. However, if our consumers are all over 40 years old, then they have a difference in philosophy with young people, and the more we cater to them, the more stable our income is, the less we can develop young people, and in the future, as these old consumers wither more and more, our business will also wither......"

"For the Japanese market, young people in the future will be more pragmatic and economical than those who worked in the 70s and 80s. Therefore, our products must be of good quality, cost-effective, and, cater to young people, and be fun and cool products!"

Animation, film and television, games and other industries are favored by more young people, so we invest in these, more to lay out young people...... Young people in the Japanese market are likely to be more fond of manga, anime, and games than other regions. ”

"In addition, social networking, shopping, games, etc., anything related to the Internet, is worth investing in. If the Internet project is combined with the two-dimensional culture that young people like, it will be a better project......"

"In addition, although Japan is a developed economy, the deleveraging of the economy has led to employment difficulties and increasingly pessimistic expectations from consumers about the future. Therefore, it is inevitable that consumption will return to rationality, so our future product prices must take high-quality, meager gross profits, and do not engage in luxury routes. If you go the luxury route, the higher the price, the more you will deviate from the mainstream consumers. Mainstream consumers are not rich, and we may launch a very small number of luxury goods for the rich market, but they must not be regarded as our mainstream business direction. Our business direction must be to sell products to more consumers. If...... Consumers are hesitant because it is expensive, so my opinion is that even if it is a loss, it is necessary to reduce the product to the point where more consumers buy it. Subsequently, we will optimize the cost and reduce the cost to a lower ...... through various means."

"We talked about young people before, but in the future, young people will focus on Tokyo. In the future, Tokyo will be the youngest in Japan's population structure, so 70% of the business centers of Japanese subsidiaries will be concentrated in the Tokyo metropolitan area. The remaining 30% is the market outside the Tokyo metropolitan area. In fact, this is to cater to the general trend, and it is obvious that the Tokyo metropolitan area will be unique in the future. Elsewhere in Japan, it is difficult to get new opportunities after deleveraging. Tokyo focuses on most of Japan's resources, and the population will continue to focus. Tokyo is also the first choice for foreign companies. The end result is that the city will get bigger and bigger...... Based on the layout of the Tokyo market, we have basically completed more than half of the business in the Japanese market with the lowest cost and the highest efficiency. Other fragmented markets, which are expensive and have scattered populations, are not cost-effective......"

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