"What kind of work, I don't want to serve other stars, I'm too tired. Kevin was obviously so disappointed with the work of Nova Entertainment that he didn't want to be a cow for the big names anymore.

"I can put you in charge of the cosmetics R&D project, and if you can develop a product that is better than ordinary cosmetics on the market, then I can make you like Xiao Chen, and become the general manager of a cosmetics company. "Lin Qi has always been very generous to talents, and he did not despise Kevin because of his humble status.

On the contrary, he is willing to invest in such a small person, after all, many people in the new entrepreneurship department are not born to be awesome. It's just that because the right thing was done in the right time, it was a great success.

Kevin's first reaction was not to be happy, but to touch his ears in a daze, he was a little suspicious that he had just heard it wrong, what was the origin of this person in front of him, how could he open his mouth and say that he would give himself a team to develop cosmetics, is he a liar?

In fact, this can't blame Kevin's suspicions, because having his own R&D team is the biggest dream of his life, and making the right cosmetics for women is a very great job in Kevin's opinion, and he really likes this kind of work.

Before, he did not hesitate to run errands for Liu Daqing, but also hoped that his cosmetic formula could spread throughout the entertainment industry with the help of Liu Daqing's reputation. And after the entertainment industry is broken, he will naturally be able to become famous and obtain huge benefits.

And the man in front of him, he accurately guessed what he wanted, and the conditions were really good, it was difficult not to let Kevin doubt him.

"You don't know me?" Lin Qi was a little surprised.

"Who are you? Why should I know you?" said Kevin.

"......" Lin Qi knew that he had taken the liberty, even if his photos were published in the newspaper, they were all vague. Unless it's someone who knows him well, not everyone knows his identity based on his appearance.

"Forget it, you don't know me, you should know Xiao Chen. Who am I, you ask Xiao Chen!" Lin Qi saw Kevin's concerns, and then he took Kevin to Xiao Chen's office.

However, at this time, Lin Qi's appearance was obviously not the right time, today Xiao Chen invited Chen Lin to the company for the first time, and bragged that this company was the country he had built by himself, and the credit was his own, and the big boss above was purely stupid, and did not play any key role except for giving funds.

Chen Lin admired Xiao Chen more and more, but just when Xiao Chen was about to kiss Fang Ze, Lin Qi knocked on the door.

"Who do I rely on, so I don't have the eyesight to see, be careful that I fire you. Xiao Chen scolded and opened the door, and when he saw that it was Lin Qi, he was immediately scared into a cold sweat and said. "Boss, why didn't you come to my little place without saying hello?"

Fortunately, Lin Qi didn't hear Xiao Chen Gangang's bragging, he took Kevin in and said, "This person doesn't know me, he should know you." Tell me who I am and whether I am qualified to invest in him!"

"This is our boss, Lin Qi. New Star Entertainment Company is just a very inconspicuous asset in the name of the boss!" Just offended Lin Qi, Xiao Chen became much more careful in what he said and did, but he still had to maintain face in front of his girlfriend, and now it can be said that he suffered the most," the founder of the new venture group introduced in the domestic newspaper is Mr. Lin. ”

Although Kevin didn't know Lin Qi, he knew Xiao Chen, and after the introduction of the general manager, he knew that what Lin Qi said just now was not a big talk, but quite modest.

Lin Qi's assets are conservatively estimated to be more than hundreds of billions. Even if most of the assets are inaccessible, the cash at hand is an astronomical amount.

"You should believe it this time!" Lin Qi said with a smile.

"Believe it, boss!" Kevin quickly changed his attitude, and his heart became very excited.

"I'll give you 1 million start-up capital, just like Xiao Chen's company. Lin Qi said with a smile, "After you have developed the product, you will determine whether to invest more according to the market performance." ”

"The owner...... Cosmetics are not just about the formula, it's about the brand!", Kevin said, "If you're really going to invest in cosmetics, you should buy some old brands." Those big brands in the world are very expensive, but there are many decades-old brands in China, but they are not very expensive! A few million yuan can buy a brand, and buying a time-honored brand is virtually equivalent to saving hundreds of millions of yuan in advertising and promotion costs. Even if you still need to advertise, the effect of advertising to the old brand is always stronger than the consumer has never heard of the new brand!"

"Oh!" Lin Qi nodded and said: "That's what I mean! Pechoin over there in Shanghai, life seems to be difficult, I'm going to go and have a look, if I can buy it, I'll buy it! Of course, it doesn't affect your project, and when your product is developed, it can be converted into equity in a new company." ”

"Pechoin is really good, and it used to be one of the top three brands of domestic cosmetics. Kevin said.

Lin Qi nodded, in fact, when he heard that the Pechoin brand might have a chance to be transferred, he was moved and asked people to investigate the relevant information.

It was found that the current Pechoin was no longer a state-owned asset in Shanghai, but was transferred to a Hong Kong businessman at a low price. Historically, Pechoin was also transferred to Hong Kong merchants in the 80s, but soon in the 90s it disappeared from the market without a trace.

Many consumers who inquire about Pechoin in the mall not only feel sorry. This brand, from beginning to end, is an old fan with a backbone, and if it is managed properly, it should still have something to do. However, it was the living acquirer who hid it and stifled the national brand!

If you don't make a move, maybe Pechoin will really be hidden in the snow for decades like in history. Pechoin was bought for 500,000 yuan, but the other party had no interest in using this brand and formula to enter the cosmetics industry. On the contrary, it was hidden for decades, so that the local government of Shanghai had to spend ten times the amount to redeem the well-known local brand in Shanghai.

After the 21st century, the old brand of Pechoin, which had been hidden for decades, quickly began to create good performance after being resurrected, with annual sales of hundreds of millions. Although it cannot be compared with those giants in the world, it is definitely not without a market. This has been hidden for decades, and if it has been operating steadily, it is not impossible to have a market share of billions or even tens of billions!

Pechoin was hidden in the snow, and after a little thinking from the perspective of who benefited, it was clear that it must be a conspiracy of a foreign cosmetics brand!

Before China's reform and opening up, there was no shortage of daily chemical products, such as toothpaste, soap, soap, laundry, shampoo, facial cleanser, alabaster, Pechoin, and flower water...... The various related brands, so to speak, are not clear. Back then, who would think that domestic daily chemical products were bad?

However, in the 80s ~ 90s, a large number of foreign daily chemical brands entered the Chinese market, and through direct competition and acquisitions, they defeated toothpaste, soap, shampoo, cosmetics and other brands. For example, China toothpaste is not a Chinese company, but after being acquired, pretending to be a national brand, which is already a better treatment.

After many national brands were acquired, they were directly blocked by the snow, and the domestic brands were eliminated from the market by the bad means of not producing for decades.

A large number of daily chemical brands have disappeared from the market in this way!

As a result, at the beginning of the 21st century, Shanghai Jahwa, which is more successful among domestic daily chemical brands, merged a bunch of Shanghai state-owned brands, but the annual sales were only billions of yuan. However, the strongest thing in Shanghai Jahwa is not cosmetics, but Liushen toilet water, which belongs to the status of a big man in the field of toilet water. The practicality of toilet water is not intended to exceed perfume, it can not only be clean and hygienic, maintain a fresh smell, but also have a mosquito repellent effect. However, it can only be sold for a few bucks, and a bottle will last for a summer!

And the perfume sold by international brands costs a few hundred yuan a bottle, and you need to sell a bottle in a month or two!

Skincare, shampoo, face, perfume...... If this whole set continues to play, it can certainly make people become fairies, but the cost is one month's consumption, which is not less than a month's salary of ordinary people. And most of these expensive expenses are grabbed by international daily chemical brands!

Lin Qi didn't pay attention to this aspect of things, but after paying a little attention to it, he felt that this kind of situation had to be changed a little! Moreover, it was easier for him to do this kind of thing than the state.

Because, the reputation of cosmetics, in addition to the use effect, is more good advertising and celebrity endorsements. As for advertising and star resources, the new entrepreneurship department is naturally very rich.

If your own company has a large number of cosmetics that need celebrities to advertise, then the control of celebrity resources is also tighter!

After thinking about this kind of thing, Lin Qi felt that he had to do a cosmetics business!

"Okay, I can take office, but I don't have a clue in the short term, I need to go abroad to investigate, the cosmetics market of overseas countries!" Kevin was born as a child of a domestic daily chemical factory, and he has been preparing cosmetics with medicinal drugs since he was a child, but he is not very clear about the situation of foreign cosmetics, so he has always wanted to go abroad to see what foreign cosmetics brands are like.

Lin Qi agreed to Kevin's request without hesitation, he was very supportive of these things, so he generously asked people to help Kevin get a passport and book air tickets, and gave a credit card that the new venture department cooperated with HSBC, so that he could overdraft 50,000 US dollars!

After Kevin left, Chen Lin also used the excuse that it was late to go back to the hotel.

"Ahem, Mr. Lin, Brother Lin, I didn't mean it just now, but I was interrupted by you halfway through the good thing, which is a bit ...... Right. When Xiao Chen saw that everyone was gone, he immediately put a smile on his face, he saw that Lin Qi was in a good mood, so he planned to use a hippie smile to make Lin Qi forgive him.

Sure enough, this trick worked, and Lin Qi didn't want to worry about Xiao Chen, but was happy because he had completed the initial plan, so the two made an appointment to drink.

After Xiao Chen and Lin Qi drank, half-drunk and half-awake, they had forgotten their humility and began to call each other brothers, and they were quite a bit tired of seeing each other, and finally Meng Xin found someone to move Lin Qi home.

"Why do you drink so much wine today, you are usually quite self-disciplined, did you really respond to that sentence, men become bad when they are rich. Meng Xin said casually while helping Lin Qi clean up the mess, she knew that Lin Qi was drunk.

Poor Lin Qi suddenly woke up more than half of the wine after hearing the words "man has become bad", for fear that he would be pulled on himself and Zhang Ru as he spoke, so he quickly turned over and suppressed Meng Xin, and had a French kiss...... Then, start hey, hey, hey......

After finishing the matter, Lin Qi was still a little nervous, but Meng Xin had already fallen asleep.

Three days later, Lin Qi had already departed from the airport in Guangzhou and arrived in Shanghai.

Meet the so-called Hong Kong business tycoon Li Qiang, who he has never heard of. There is no doubt that Lin Qi knows that there is no such person among the billionaires in Hong Kong. Therefore, Li Qiang is a speculator, if not a liar.

This person relied on the mentality of attracting investment in China now, and almost went crazy, so he easily relied on limited capital, pretended to be a local tyrant, and won the ownership of the brand Pechoin!

If the brand of Pechoin falls into the hands of some responsible and powerful Hong Kong businessmen, Lin Qi may be happy to see it.

However, this liar definitely does not deserve to have Pechoin!