The new venture film and television group, dozens of executives gathered in the office. Lin Qi, who rarely interferes with the normal operation of film and television companies, is now solemnly persuading the management of film and television companies to unify their thinking.

If the company's management is not convinced of what the boss wants to do, the efficiency of future tasks will definitely be greatly reduced.

"Cable TV will definitely be the mainstream of TV media in the future, and TVB is a transitional ......measure that is adopted when the infrastructure is backward and cannot provide cheap and higher experience cable TV services to ordinary families," Lin Qi said, using a projector, "In the past, CCTV was an analog signal transmitted by copper wire, and this technology began to appear in the 50s, and now the improvement is extremely limited." Therefore, if we want to do one thing, we can't think about what the current peers in the industry are doing, and how the world's leading companies are doing. If the industry has just developed for a long time, and has missed the best stage of development of the industry before, and wants to run to enter the market, it is natural to imitate the largest company in the industry. But if you want to become the hegemon of the industry, you can't do this, what we have to do is ...... Find out the flaws! In many industries around the world, the easiest flaw to find is that the technology is outdated! When we come up with disruptive products, the two experiences are not in the same dimension. In 1950, CRT invented the world's first color picture tube, and since then, the technical improvement of this picture tube has been very limited. One is the experience of the 50s, and we take out the experience of the 21st century, which is a century better than the experience of it. Then, even if the opponent thinks that there is no flaw in his defense, but under our attack, every move will become a flaw, and no matter what he does, it will be wrong!"

"CRT technology is a typical analog signal, and this technology was born before integrated circuit technology. After the advent of integrated circuits, a digital technology revolution broke out. It is not only a matter of faster computing efficiency, but also a clearer display! Now, the technology of the computer industry is advancing rapidly, giving digital signals a large number of dividends of technological progress. Traditional analog signal technology is already at sunset. The digital signal, on the other hand, is like the newborn sun, which is constantly rising, and its user experience will become stronger and stronger. Including CDs, VCDs, and now the signals transmitted by fiber optic cables and optical fibers are all digital signals. ”

"Now, our network is not a traditional CCTV network, but the world's most advanced digital signal network. The deployment of this platform in Hong Kong is just a platform for us to experiment at the beginning. In the process of operation, we collect feedback from users, continuously improve our products, and accumulate more transfers. When the technology and business model mature, we can license this set of state-of-the-art technology standards to partners around the world who are interested in adopting them, which is enough to make us a world-class company. ”

"What else can we sell other than set-top boxes? That's right, it's TVs! Now, CRT TVs and monitors on the market, with their resolution and other core indicators, simply can't meet the needs of a more high-definition viewing experience. I already have this understanding, but the average user is not aware of it, and the market has not yet paid attention to more high-definition TVs. Therefore, we gradually let the high-definition set-top box feel the experience improvement of higher definition in advance. And users who taste the sweetness,Gradually will chase more high-definition TV,This kind of TV,There are two kinds of TV in our laboratory,One is plasma TV,The other is TFT LCD TV......"

To put it simply, Lin Qi told them not to just think about making movies, making TV series, and running such a small format as Hong Kong local stations.

Of course, we can't give up, but we can also take the landscape to the next level.

Running a TV outlet in Hong Kong really doesn't have much future in the long run. However, Hong Kong users are only used as guinea pigs to experiment with disruptive foundations and new business models. In the future, when we sell technology and complete solutions to the world, the business pattern will become very huge!

Not to mention anything else,The TV market alone,It feeds a bunch of giants,For example,Japan's Panasonic、Sony、Sharp、Pioneer and a bunch of other consumer electronics companies,At present, TV is regarded as an important pillar business。 South Korea's Samsung, LG, and Europe's Philips, TV sets also account for a large part of their revenue.

This market is tens of billions of dollars, and if you can bite off one-tenth, it is enough to be among the world's top 500.

Lin Qi is ready to skip the current CRT TV directly and go directly to TFT LCD and plasma!

Knowing that TFT liquid crystal will become the mainstream, Lin Qi still seriously considers plasma, because, in the battle between liquid crystal and plasma, even plasma has the upper hand at the beginning. Because, the initial plasma display technology does have certain advantages over liquid crystal. But this one is, but it is getting weaker and weaker with time.

Because, plasma is actually an upgrade of CRT, after breaking through the technical bottleneck of traditional CRT, the initial performance will be very good, but in the later technology competition, the speed of its progress is far from being comparable with LCD, and it will naturally be eliminated.

But at this stage, Lin Qi is still preparing to put on plasma in the early stage, because it is difficult to make TFT liquid crystal large in the early stage.

In the beginning, he prepared to use both hands, and the LCD panel was ready to be used in laptops, handhelds, and other mobile terminals with smaller screens. In the future, the resolution and size of TFT liquid crystals will be gradually enhanced.

And TVs and desktop monitors, Lin Qi is ready to launch plasma!

……

Since June 8, 1985, Xingchen TV has launched high-definition cable TV promotion.

"The HDTV set-top box, from the world's strongest home audio and video technology team, brings TV programs from the analog signal era to the digital signal era. Make the family movie-watching experience more than the cinema. It also allows you to watch more channels and programs! For 10 yuan a month, you can get the world's highest-definition cable TV VIP membership service? What, you are still hesitating, okay...... We have launched a free trial, the first 100,000 users, only need to pay a deposit of 300 yuan in advance to the set-top box, you can get free installation fee for the first 24 months of free VIP membership fee benefits......"

This fully reflects the benefits of owning a TV station, advertising without money, and high-definition cable project services broadcast on different channels every day, at least more than 30 times. If it is replaced by advertising expenses, you will earn 30,000 yuan less advertising expenses a day.

Xingchentai has a lot of money and does not rely on advertising revenue to survive, so it doesn't care if the advertising is replaced by its own products and services to make a little less money.

Within a day after the advertisement was broadcast, more than 1,000 calls were received, but on June 8, less than 100 users came to handle the business. As a result, the company has prepared more than 100 installation and maintenance technicians.

However, this is because many users are more cautious and need to see is believing, and see that other people's HD set-top boxes are indeed clearer before they try to buy this service.

But as some users install it, it then affects their neighbors, friends, and relatives. Installed users,There will always be guests at home,And in this era, there is no network、Mobile phones can play,To other people's homes as guests,In addition to chatting,It's nothing more than watching TV and playing games.。 Families who have installed high-definition set-top boxes are naturally willing to share this better service with others.

"Mr. Wang, what are you doing here?" Xiao Li, an office worker in a community in Tsim Sha Tsui, saw that his next-door neighbor's house was a little lively after getting off work, and asked curiously.

"Install the high-definition set-top box!" Mr. Wang smiled.

"What?" Xiao Li was puzzled.

"Xingchen TV's new cable TV will be charged in the future, and now the first 100,000 users will be free for two years, and after two years, it will cost 10 yuan per month. Mr. Wang said.

"What if you don't pay after two years?" Xiao Li said.

We don't force it, but you have to pay a deposit of 300 yuan to install the set-top box. After the expiration of two years, if we do not continue to renew the use, we will take away the set-top box and suspend the service. Of course, the deposit of 300 yuan will also be returned. If you continue to renew, then you can continue to use it for 30 months if you have 300 yuan in your account, 10 yuan will be deducted every month. The installer of Xingchen Terrace explained.

"Can I install a 12-inch black-and-white TV in my house?"

"This ...... It can be installed,But,The TV is too poor,The effect of possible improvement is also limited。 In addition,The black and white one is still black and white after it is installed,It is recommended,Buy a color TV with a relatively high resolution,After that,The effect will be better。 ”

After Xiao Li heard this, he chose to wait and see, after all, his TV set is still a black and white TV set that has been used for more than ten years, and he can continue to watch it.

Let's take a look at the effect of Mr. Wang's TV set-top box, and then consider whether to install it too. Of course,If you choose to install a set-top box,The TV must be replaced,Replace it with a better color TV。

Next, Mr. Wang's family installed the high-definition set-top box, and the installation master hesitated again and again, but still accepted Mr. Wang's "bribe", that is, one pack of cigarettes per person.

After receiving the benefits, the two of them helped Mr. Wang debug the set-top box and TV more carefully, so that they could achieve the best results.

After watching it for a long time, Mr. Wang said happily: "Thank you so much, this TV is really much better than before, and there are more than 30 channels!"

Xingchen TV has more high-definition set-top box channels, because it has accepted the channels of CCTV and some provincial and local stations in the mainland. Of course, the mainland's programs are generally not as good as Hong Kong's, but there is no shortage of high-quality products.

Moreover, the estrangement between Hong Kong and the mainland is more unfamiliar, and Lin Qi believes that the more we know, the more we can help the people of Hong Kong integrate into the big family of the motherland in the future.

"Mr. Wang, your TV can only reach 480P! The installer said, "Our set-top box can reach 720P!"

"If you want to watch a higher-definition TV, do you want to change the TV?" asked Mr. Wang.

"Wait a minute, the TVs on the market are estimated to be unable to reach 720P HD. Now you can get a 480P TV, which is not bad in the market. The installer said, "If you want to change it, you have to wait until the real digital TV that can meet the HD standard is on the market!"

"Digital TV?" Although Mr. Wang didn't understand, he was also curious.

The TV installer also said happily: "Let's put it this way, traditional TV programs and TV sets use analog signals for decades. There is no potential for this model technology to be tapped, and the more high-definition programs can only be programs with digital signals, and now the information stored by the computer is in digital format. The VCD of our brother company Xinfei Electronic Technology is a player of the first generation of digital format, and the digital format in this area is about the same level as the previous analog signal, and it does not exceed the upper limit of the definition of the current analog signal TV. However, the set-top box has exceeded the upper limit of this technology, and it can reach 720P, which requires that the TV must also be a digital signal in order to give full play to the advantages of the set-top box. I've heard that sooner or later, the new entrepreneurship department will have to build a better TV set by itself, and the laboratory has already had it, because the technology is too advanced, and the problem of industrial mass production has not yet been solved. ”

"So, if you want to buy a TV, wait a few years to buy a TV set from the new business department?"

Theoretically, all TVs on the market are outdated and obsolete technologies, and it would be wrong to buy any one now. If you want to buy it, you can do it in one step, and buy real and real new technology products. The master proudly advertised.

……

A week after the launch of the HDTV set-top box service, the number of users exceeded 1,000. The number of follow-up installers has increased significantly, and the number of users who apply for installs per day has gradually exceeded 500.

Moreover, when the TV advertises how many of the 100,000 free places are left, the number of users grows faster when the numbers are constantly updated.

By the end of June, the number of users who had applied for the installation had exceeded the 30,000 mark. At the same time, the compulsion of the digital set-top box of Xingchentai is also rapidly heating up through the spread of user groups.

"Do you have a digital set-top box installed in your home?"

"It's free now, if it's not good, you don't need to refund the deposit after two years." The deposit of only 300 yuan, the machine and the fiber optic cable are far more than this cost, and if you don't apply, you won't apply!"

At first, consumers did not really feel the benefits of high-definition set-top boxes. However, with the integration of high-definition set-top boxes, the number of channels that can be watched has exceeded 30 at the beginning. And the number of channels is constantly increasing.

At first, users didn't watch the programs of the HD channel, but after they experienced the higher-definition programs, they wanted to return to the previous era of vague and unstable signals, as long as they were not too poor families, they should not be able to go back to the past.

Xingchen Channel's high-definition channels, the format is mainly DVD format, through the set-top box hardware decoding, these channels can currently reach the level of 720P. And this clarity is far beyond the general resolution level of current TVs.

You know,There are not many TVs that can reach 480P nowadays。 However, most TVs that receive signals through antennas actually have a resolution far from the upper limit of the TV. Also, it is because the decoding chip on the integrated circuit of many low-end TVs is relatively poor, so it affects the clarity. When connected to the set-top box, most TVs instantly get a picture that needs to be cleaned more than ever before.

The hardware cost of the high-definition set-top box itself, 300 yuan, is already the cost price after mass production. Now it is supplied in small quantities at a cost of 400 yuan. Allowing users to pay a deposit of 300 yuan is also to avoid users from applying for free because they don't need money to enter the household.

With a threshold of 300 yuan, which is at least equivalent to the purchase price of a black-and-white TV, users who apply maliciously will be blocked out because of this threshold.

Of course, the higher cost is the optical fiber network system, which includes servers, routers, optical cables, and optical fiber transmission media. The initial investment of a complete set of systems has reached 100 million yuan, and in the future, it will continue to invest hundreds of millions of dollars every year to maintain and upgrade the optical fiber network.

Now, this set of limited networks is used to transmit TV signals, because the new venture film and television entertainment group only has TV and radio licenses. Cable and wireless TV can be operated.

Among them, TVB, also known as the free TV license, is the most valuable in this era, while cable TV is not valued. Later, Hong Kong approved a large number of cable TV licenses, of course, cable TV is charged, so it can also be regarded as a pay TV license.

If you are only in the television industry, then it is now possible to use less expensive copper wires to transmit CCTV signals.

However, the newly started film and television entertainment companies directly use more efficient optical fibers, and in the future, they are preparing to obtain telecommunications business licenses and directly upgrade their television networks to telecommunications networks.

In fact, including optical fibers, set-top boxes, servers, routers, etc., are all products independently developed and produced by the new entrepreneurship department. To tell the truth, in terms of technical content, it is enough to beat all kinds of communication networks in the current world!