Chapter 312: Palm Entertainment 2nd Generation Press Conference
In July 1985, Xinchuang Electronics released a new product in the middle of the year for the first time - Zhangyu 2nd generation!
The biggest feature of this handheld is that the screen has become larger, and it has also changed from a black and white screen to a color screen.
The screen of the first generation of palm entertainment is a 3-inch TN LCD panel. And the second-generation palm entertainment, the screen has been increased to 4.5 inches. In addition, it has spanned several generations from TN liquid crystal, and has used TFT-LCD liquid crystal panels that should have been commercialized in the 90s.
You know,The color liquid crystal used in the handheld in history,Basically, it's STN liquid crystal,Although it can display the color effect,But the color effect is very fake,It can only be said that it is barely usable。 Therefore, STN panels were later sold to Taiwan, South Korea and Chinese mainland markets as a discarded child and by Japanese manufacturers as low-end elimination capacity. This is the same as Japanese manufacturers realizing that CRT displays are going to be eliminated, so from the 80s ~ 90s, more than 100 color TV production lines have been transferred to Chinese mainland. In the 80s or even in the early 90s, it was okay to take over, at least I made a lot of money. But many of those who took over in the mid-to-late 90s suffered a miserable loss. Because,Soon, LCD、Plasma and other next-generation display technologies,Swept in,CRT TV manufacturers have not yet earned back the cost of the production line,It was discarded by those manufacturers who sold it to the production line with new products。
And after suffering the loss of Japanese manufacturers,Domestic TV manufacturers think that South Korea、Taiwan manufacturers are good people,So,The purchase orders of display panels,Most of them were given to Korean and Taiwan manufacturers。 As a result, South Korean and Taiwanese manufacturers joined forces to manipulate prices, which also made domestic manufacturers suffer losses for many years. suffered a lot of losses, so the industry was more competitive in China, determined to produce independently, so, later, the 55-inch TV set was reduced from tens of thousands of yuan to 10,000, then to 5000, and then to 3000, and then, the promotional activities could even be 2000 yuan. This is the benefit that China provides to consumers after it independently produces LCD panels and becomes an important supplier in the world.
And Chinese manufacturers can't produce products in-house, such as CPUs, graphics cards, and memory modules. This is all a round of price increases, manufacturers tell you, Moore's law at some point, is a fart!8G DDR4 memory, according to Moore's law law price reduction, this is your spring and autumn dream. The reality is that if you don't buy 200 yuan in 16 years, it will rise to 400 in the first quarter of 17, 600 in the second quarter, 800 in the third quarter, and 1000 in the fourth quarter...... 90% of the memory chip market is monopolized by Korean manufacturers. South Korean manufacturers can't take advantage of the panel, and the explosion of mobile phones has caused a sharp drop in performance, so products such as memory and solid-state drives are monopolized by it, of course, the price has risen by virtue of their ability.
However, Lin Qi knew what virtues those devil manufacturers would have in the future, so he decided to fight for luck early and enjoy happiness as soon as possible. If you don't fight for anger, you deserve to be pinched, and you will be beaten if you fall behind so many times in the history books. If you don't want to be beaten, you naturally can't count on the conscience of the strong, but fight for yourself and become a strong man!
The second generation of Zhangyu is now using TFT-LCD panels, and Lin Qi feels that it is better to compete for strength as soon as possible and strive for the top. And with the influence of the brand of palm entertainment, TFT-LCD panels will not worry about sales at all in the early stage. Even if you wait until the handheld panel is saturated, you can boot up laptops, desktops, and even later TVs.
Therefore, investing in TFT-LCD is definitely not a problem now, even if the initial investment is relatively high, it may take many years to burn money before there is a return. However, it is better to burn money early, and when the market matures and a monopoly position is established, this market is very profitable!
You must know that before Samsung's mobile phone and memory business became popular, the most profitable was the LCD panel and LCD TV, display and other industrial chains.
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"I'm glad that so many friends came to our press conference today. Lin Qi said on stage, "Of course, there are more friends who can't come to the scene because of the number of people in the venue." But we still need to express our gratitude to all the friends who have supported us over the years. ”
"Xinchuang Electronics Group was established in 79 years and has a history of more than 5 years. We were poor and white in the beginning, and only I made the first pot of gold by writing a book. However, we have always insisted on our dream, believing that with our imagination and intelligence, we will continue to change the world and bring better entertainment and life experience to human beings. It's always been like this, we're not content to stick to the rules, we're always looking for something new. And, we have always demanded that our products are not only innovative, but also really something that needs our fans and the market!"
"Handheld terminals, we started out as calculators. The calculator already has integrated circuits and TN displays, batteries, and so on. Later, on this basis, we made the "Chinese Cube" handheld. ”
Lin Qi took the audience to review the history, and on the projector on the scene, there were past products and the market sales of these products.
"Next, we are the first generation of palm entertainment, because we know that users only play one game, if we can only have one game on the handheld, players need to buy a new game console every time they change a game, which will cause unnecessary waste. Therefore, we have made the 1st generation of Palm Entertainment that can replace the game cartridge, because it has our self-developed X8 chip. So, performance is the king of handhelds, and it still is!
Since the release of the first-generation platform, the sales volume of handheld hardware terminals has exceeded 130 million units, making it the second best-selling handheld product in the world.
The world's best-selling handheld product is only one "Chinese Cube" to choose from, and the price is as low as about HK$100 at the beginning. At present, with years of mass production, the price of the handheld console, nicknamed "Square Machine" by players, has even been reduced to 48 Hong Kong dollars. So, even the poorest countries have quite a few fans. In the 85 years of this handheld, the cumulative sales have exceeded 200 million.
After the sales of the first generation of palm entertainment exceeded 130 million units, both the hardware platform of the handheld and the sales of software have been very weak.
Over the past few years, more than 800 games have been launched on the entire platform, with total game sales exceeding 450 million. However, at present, the monthly sales of hardware terminals have dropped to less than 300,000 units, while the sales of game cartridges have exceeded 2 million. But apparently, the novelty of the handheld platform has been lost, and the game sales can no longer be as crazy as they were at the beginning.
Therefore, after four years, a new start-up electronics company has once again launched the second generation of palm entertainment to boost the somewhat weak handheld business.
After all, Lin Qi attaches more importance to the console market, but the handheld cannot be given up. Because, the handheld is actually very close to the mobile phone of the later feature phone era. As long as you are bold, it is a subversive product to integrate the communication function of a mobile phone into the handheld, so that it can communicate and have powerful gaming functions.
In the beginning, Motorola and Nokia believed that the most important function of mobile phones was communication, and mainstream mobile phone users would not choose smartphones because of entertainment. However, these companies are wrong, the terminal in hand, as long as the technology allows, the more functions are integrated, the richer the experience, which is naturally better.
With a smartphone in hand, users don't need to buy handhelds, cameras, DVDs, watches, MP3s, or even have a considerable part of the functions of a computer, so why can't it subvert the traditional mobile phone?
Technically, the handheld computer can be used to practice the hardware battery life, computing performance, display performance, and even ...... of the mobile terminal In the future, after accumulating more and more technologies, it will be possible to completely subvert those mobile communication giants.
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"Palm Entertainment 2nd generation, it is not an ordinary replacement product. In fact, the screen area has been upgraded to 4 inches, and it can already be considered a more miniature computer. Lin Qi held a white game console on the scene and said, "In order to save energy, the CPU still uses X8 chips." The battery is no longer the ordinary No. 5 battery on the market, but we have launched a dedicated whole nickel-metal hydride battery, which can charge 2000mAh, which is equivalent to two ordinary disposable batteries. Compared with the traditional rechargeable No. 5 battery, because it is smaller and more reasonable, the storage capacity has also been greatly improved. THE ORIGINAL ORDINARY NO. 5 RECHARGEABLE BATTERY, THE CAPACITY IS GENERALLY BETWEEN 300~1000mAh, OF COURSE, MORE THAN 600MAH IS MORE EXPENSIVE, ORDINARY CONSUMERS GENERALLY BUY 500MAH CAPACITY. In other words, our new battery was about the same size as two No. 5 batteries, but it was equivalent to the capacity of four rechargeable No. 5 batteries......"
"The battery capacity is larger, which naturally improves the battery life. However, we use a more power-hungry screen TFT-LCD screen, the academic name of which is thin film transistor liquid crystal display. This screen is the world's most high-tech LCD screen, which has a higher resolution and richer colors than today's TV screens. Of course, it is a little less expensive than a CRT screen, but due to the higher resolution and more color display, it definitely consumes more power than the black and white TN LCD. Therefore, we increased the battery life in order to hedge against the increase in screen power consumption. ”
"So, let's open the screen now and see how it works......"
Subsequently, Lin Qi opened the 2nd generation of Zhangyu, but an animated clip of "Court of Avalon" ...... appeared on the screen!
Although it was only a few tens of seconds, the audience present felt the vibration abnormal. Because, Lin Qi asked the staff to show the audience at close range.
After a while, Lin Qi said, "Isn't it shocking?"
"Yes!" shouted the audience.
"I'm sorry, this is a fragment of the show!" Lin Qi said regretfully, "Actually, the screen is more advanced than the TV, but our handheld is too small, so its ROM and chip can't store such a large capacity of film and television." Therefore, I can only show you first, how shocking its picture can be! It can be said that the best TV in the world is not as clear as this handheld machine! In the future, if the TFT LCD area can be enlarged, it can become a better TV screen. Of course, if the performance of the semiconductor chip of the portable handheld computer is still developed according to Moore's Law, it can be held in the hand to watch movies and listen to music in the future. Now, I can only preview the future clips, and I need to wait for Moore's Law for the time being!"
Next, Lin Qi changed into a cassette and said, "The game on display now is called Pokemon...... This is a new color game developed to match the new handheld platform!"
Originally, "Pokemon" was both a lifesaver for Nintendo's handheld later, just like Nintendo's console, which relied on the Mario series for decades. Its handheld platform, which got up early to buy the copyright of "Tetris", has made a blockbuster in the world. In the middle and late stages, it mainly relied on "Pokemon" to bring its performance to the peak.
Since Lin Qi has cut off Nintendo's future, of course, the idea of "Pokemon" has also been taken by the way.
Since the early "Pokemon" did not have high hardware requirements, the XRM8 processor could completely bring the game.
The main selling point of this game is to capture, cultivate, raise, and fight all kinds of pets, and interact with pets for a long time to improve the level of pets. In addition to the single-machine pet training, the "networking" function is also opened.
The networking of the Palm Entertainment 2 is very simple, and each machine is equipped with a data cable for charging and data exchange. The two machines are connected to the Internet, and after that, the two can operate their pets to compete with their friends.
The consequence of losing online is that you lose the pets that participate in the battle. Of course, if your friends are more generous, you can return your pet. However, if you have the same pet after winning a friend's pet, you can devour the experience points of the defeated pet and increase the experience level of your pet. If you don't get this pet, you can open a new card in advance.
Of course, even if you lose the pet, you can still do the follow-up single-machine mission and randomly capture the same pet.
This version of "Pokemon" is not inferior to the Nintendo version of No. 4, and it may be more interesting. After all, it's not just a single-player game, it's a game that can be played online.
Since this game is very difficult to level up pets. Therefore, it can be cultivated for a long time. Even after raising one pet, there are many more pets to be raised.
The first generation provides 28 different pets, and if you want to capture and cultivate them one by one, under normal circumstances, you may raise a pet to the full level in half a year. From elementary school to university, cultivate a teenager to grow up, in order to raise all these pets to the top.
Of course, some owners are more belligerent and can gain experience by cheating online and devouring friends' pets. However, friends' pets also take time to cultivate.
All in all, this is a development game that is not very difficult, but it is very time-consuming and difficult to speed up.
The gameplay of "Pokemon" on the spot quickly made the audience go crazy, because although the game is simple, it is as attractive as a god.
Every pet is cute. The interaction, combat and other systems are full of novelty and fun.
Perhaps, console gamers will disdain, but pure handheld gamers will feel that this game is really too powerful.