Chapter 78 Pre-Investment Projects
"Mr. Zhao, do you mean that the shopping street is going to open a branch in the United States, right?"
"Why do you think of the United States when you think of investment? Is the pen "Fun" www.biquge.info nervous?" Zhao Lingling carefully sipped the black tea after the meal, and looked at Su Yishui meaningfully.
"It's hard not to think like that, you see, there's our branch over there, Xiangluxue. There is also a purchasing platform that cooperates with Lynn's mother, and it also has a vast shopping mall space and good interpersonal relationships, so if you think of it, it is not surprising that the United States is the first thing to think of. ”
"You're right, and there's one thing you haven't taken into account, which is the best technical support and the best means of delivery. ”
"Sure enough, it's the United States, who is the business you are talking to?
"This time, you don't know each other, but I met the CEO of such an online media company through the embassy, the Ministry of Commerce and personal relations, his name is Henderson Wright. I have a good personal relationship with Emily, so we got in touch through her channel. ”
"Emily, does she want a piece of the shopping street platform?"
"Perhaps, but in the initial stage, it is true that her assistance is needed, and as for the future, it is difficult to predict. Since you're a partner, it doesn't matter if you get a piece of the pie, what do you care about so much? Oh, by the way, either of you has nothing to do in the afternoon, help me deliver the goods. ”
"Shipping, shipping to the United States, right?"
"Yes, although Xiangluxue will not officially start operating until next year at the earliest, but now our products are already on sale in the market, but this situation, compared with the domestic situation, is a bit miserable. ”
Su Yishui understands that Shelley is a new brand in China, but because of the strength of the advertising media, and the introduction of a lot of innovative thinking and technical means. With huge financial and technological advantages, it has fascinated many favored consumers. In particular, a series of products produced after the application of nanotechnology such as mellow aroma and raw material purification have achieved great success. Not only has the scale of the company expanded, but it has also made a lot of huge profits. More projects can be invested in development, often speaking, an excellent product can determine the future of the brand, then the current development of Shelley enterprises is the best example.
But abroad it's a completely different story, especially in the United States. Fundamentally, the anchor is completely different. It is not a manufacturer of production and development, it has nothing to do with the laboratory, and its own positioning point is just a process of undertaking and selling, nothing more. Coupled with the lack of attention to it and the ongoing construction of the production base, the resulting situation is even more serious. Not to mention that it can be sold there, but it is a blessing to be able to have someone ask to buy it. What's more, the number of brands of cosmetics in the United States is more, and the price is the same as the price of cabbage, and the competition is even more intense. This effect is even more difficult to show.
If the offensive of the American branch is increased, it will inevitably affect this side of the business, which is really a difficult choice.
"Mr. Zhao, if you invest in a shopping street branch in the United States, I don't think it's a good idea. ”
"Oh, let's hear it. ”
"Sister, it's because of Xiangluxue. ”
"Sister, there is no essential connection between the two, don't follow it. ”
"Okay, you say yours. I'll just listen to it. ”
"You see, Amazon.com is a large-scale online shopping platform in the United States, and it also has its own independent delivery platform, and this website alone can already cover online shopping delivery in the United States. If we go there, won't we be looking for death? ”
"Yishui, I want to ask you a question, tell me, what are the advantages of the shopping street?"
"Advantages: Professional beauty and cosmetics sales, recommended media, latest popular information, market trends, and channels, a comprehensive platform for communication and sharing. ”
"That's right. You're really amazing, and you summed up the essence in one sentence. Yes, we are a professional beauty and cosmetics platform, since we have such an innate advantage, why don't we try it in the United States, which is full of gold? Perhaps, we can get another pot of gold through there. ”
Su Yishui shook his head secretly, not that he didn't trust what Zhao Lingling said, but when he said it, whether it is the price or the number of consumers, the United States will not be much better than the country, besides, there are still many hidden incomes in the shopping street, these are the magic weapons that the website can get rid of poverty and get rich, and make a lot of profits, such as membership fees, fund management fees, advertising fees and rents after joining, etc. These are hidden revenues that are passed on to sellers and members in a way that is similar to a contract book. If a similar method is adopted in the United States, it may involve civil litigation, and the arbitration committee will also require itself to clearly explain and disclose the account and fee information, which is equivalent to cutting off the source of hidden income from the shopping street, which is also something that Su Yishui never wants to see.
If you remove these hidden incomes, what is left of the shopping street, you can only charge transaction fees, storage fees, handling fees and advertising fees, etc., if you develop like this, it is possible for the shopping street not to mention that you want to make a lot of money, but also to make money.
From the perspective of their own interests, they have completely vetoed the hope of the development of shopping streets in the United States, unless they can adapt to the other party's water and soil culture, but this requires a long time of experience and integration.
Seeing Su Yishui secretly shaking his head and sighing, Zhao Lingling had already understood.
"You mean, that's not ideal, right? ”
"It's not ideal, Mr. Zhao, if you say something more serious, it's just a rigid copy. If we break through like this, there will definitely be no good fruit to eat, not to mention, we also need a series of related content such as the cultivation of human and related talents, which will have a great impact on the domestic shopping streets. ”
"Frankly, it's a wallet problem. Zhao Lingling smiled and patted her pocket.
"Well, that's probably what it means. ”
"I understand, then I inform the other party that the transaction will not be carried out for the time being, at least not until the water and soil are not adapted. ”
"Then it will be troublesome for Mr. Zhao to explain to the other party, just say that we are small in scale and weak in strength, and we cannot mix in the American market. ”
"Haha, Yishui is really sleek. ”
"Don't be in a hurry to deny it all, since it's the United States to do business, it's also good. Su Yirou interjected.
"What do you mean, Yirou, what good idea has come to mind?"
Su Yishui and Zhao Lingling looked at Su Yirou at the same time, wanting to see the subtext of what she just said from her face.
Su Yirou was neither humble nor arrogant, and calmly took a sip of black tea before speaking.
"Sister, let me ask you something, do you feel very unhappy with these courier companies that partner in the shopping street?"
"It's really a little ah, delaying the delivery in various ways and even... ”
"That's good, how about we contract a courier company ourselves?"
"Yirou, you're not crazy, contract it yourself, how much does it cost, how many outlets do you need in such a big place in China, I don't think it's enough to choke if you don't have ten figures." ”
"I didn't say that they were all occupied all at once, and I wouldn't be so stupid, just like the development of Shelley's business, this market, to encroach, to occupy little by little, so that consumers realize which one is the best, and then we gradually force other brands out, isn't it the best result. ”
"You mean that we need a brand courier company that belongs to our own exclusive and only belongs to the shopping street, whether it is fast or slow depends on our words, and we are no longer subject to other people's constraints, right?"
"That's right. ”
"Well, the idea is good, but now that the domestic market is saturated, we want to take this road, and the method is also difficult, besides, it takes a long time to go from having an idea to perfecting. ”
That's why I said that I want to cooperate with the United States, and Mr. Henderson Wright, whom Mr. Zhao introduced just now, is the best candidate. ”
"Best candidate, what are you going to do?"
"Excellent Amazon, I plan to introduce their distribution platform in China, which is directly under Shelley Enterprise and Shopping Street, and we have the final say on the speed of everything and the means of delivery. Wouldn't that be a good thing? ”
"And so comes the problem. You're a great idea, but you know how much investment is needed, and do you know if Amazon is happy to open a presence in China?"
"Yirou, express transportation is a variety of ways such as sea, land, air, and train transportation, which is not something we can say, and it will also be affected by force majeure, we can cooperate with these departments, but the related costs of a year are definitely not trivial. ”
"There is the feasibility of giving it a try. ”
"Ahh Mr. Zhao, you say, is it okay?"
"Yes, the domestic one is not good, why not use the foreign one, not to say that the idea of admiring the foreign, their distribution capacity and process are obviously much better than the domestic one, and I have also heard that in the recent past, the excellent Amazon seems to want to develop automatic flight, GPS navigation delivery helicopter, direct door-to-door delivery. ”
"It's too advanced, but the cost increases a lot. At the same time, there is also the question of quality, I can't imagine whether I can return safely after being delivered by helicopter?"
"Hehe, it is said that helicopters are equipped with navigation and positioning modules, only need to download a software to supervise and track the whole process, and also have the function of alarm, where is missing, who took it away, you can find out at a check, you can hold the relevant responsible person accountable. Zhao Lingling obviously got the inside information and revealed it directly.
"In this way, Mr. Zhao agreed to invest in the exclusive shopping street of the excellent Amazon delivery platform?"
"Well, sort of, if I only promote one branch in the early stage, I can still afford it. The question is, how did the other side decide?" )