With sufficient confidence in capital and production capacity, how should it behave as a giant?

Li Wei's team made a standard demonstration: the company has as much as 5 billion marketing plan funds, and this large amount of money is ready to be burned!

They took the first step to capture the CCTV Spring Festival Gala, but this is only the beginning, in the follow-up Lantern Festival Gala, advertisements in the popular time period of TV stations, in portal video websites, and in high-traffic platforms, all of them were won!

For different age groups, different celebrity spokespersons have been hired! Their endorsement images have been posted by Northland's marketing staff to major business centers across the country!

For the field of sports, Northland has a budget that includes football, basketball, or boxing, fighting, and motorsports!

The Northland Racing branch has formed a "Vivitar" team that will take their name with them and take part in the Super Electric GT race towards Formula E!

The North American part of the company is already negotiating to hang their huge advertising on the building in Times Square in the United States, choosing the most conspicuous large screen for tourists from all over the world to see!

The company is also reaching out to top clubs in the NBA, Premier League and other fields, aiming to inject advertising into the teams with the largest fan base in the widest possible way.

At the same time, you should also show your face on the film appropriately, North American companies are now frequent guests in Hollywood, as long as you are a well-known director, a famous work, we have a sponsorship budget!

Of course, there are also sponsorships of various death sports, as long as you dare to die, we will provide venues, provide funds, and finally promote it for you!

As a result, a "Vivitar Fund" has been derived, which will sponsor various fields that challenge the limits and strive to refresh its own visibility in the field of sports.

These crazy people in the group's marketing department have even considered that they must be among the brands that people can see at international summits, such as the G series, such as the World Cup or the Olympics.

As a giant, what is the most admired operation by peers?

When you are complacent about the annual revenue of six or seven billion, we have reached this level with advertising investment alone!

Powerful advertising and screen swiping capabilities, whether in the past or now, are a great way to instantly increase product awareness and sales. It's a golden rule to use money to make more money.

Under the condition that the core technology is excellent enough, advertising can easily be transformed into reality! Spending a huge amount of money on publicity means will definitely win more commercial value than this!

After this wave of lively operations around the Spring Festival, a large number of viewers learned about the name of "Weida", knew its efficacy, and also knew that the anti-hangover medicine that is indispensable for families today comes from the same company.

Turn on the TV to watch a show, watch a ball game, and have fun online...... You can see it.

It can be seen in any incredible place, even across the street from a country's parliament.

Although swiping will bring two extremes, one is to be informed and favored to choose, and the other is to get bored and make up jokes to ridicule, but in the case of excellent strength, its conversion rate is very high!

After the crazy swiping screen, under the strong production capacity of the giants and the sales network all over the country, Weida has been seen from first-tier cities to third- and fourth-tier large supermarkets.

As a health care product with a higher grade than functional drinks, Chinese people still have a tendency to trust better in this regard, and there are more potential consumer groups.

After the crazy ads, in the face of the influx of experiencers, in addition to the number of enough for them to consume, there are also various reviews that are forming a word of mouth.

No matter how fierce the advertisement is, if you don't have the strength to take it, it's just a flash in the pan, but it's not Weida, it's not the strength of the current product with core technology.

People who love outdoor sports and fitness, after drinking drinks, the physical fatigue and mental recovery are significantly stronger than before, and they are looking forward to every training session instead of being lazy!

Compared with the previous Red Bull, it feels like it is not at the same level at all! Even if it is a fitness drink made by yourself, it is too troublesome to give up, and it is better to use it more directly and effectively.

People who need to maintain their spirits in the workplace or in school, after drinking, can have a clearer mind and spirit, cope with every test, master every knowledge, and it becomes impossible to leave!

After the sales negotiation is drunk, I can chat with you all day, and the whole process is clear-headed, and the brain bend can often throw out a beautiful drift!

Even if they are retired and have nothing to do and square dance all day long, they still need to maintain their mental vitality, right?

Instead of eating those health products and supplements that you don't know and don't feel any effect in the end, it is better to drink drinks, and the effect is immediate.

An aunt accepted the staff's investigation and said happily: "In the past, we could only go home after dancing, but now after we dance all night in the square, we can still scold the neighbors who hate us all day long for 300 rounds!"

Staff: "......"

It feels like the company has caused something angry.

This boosting effect is spreading rapidly, and the success of a beverage with a significant effect and a negative impact similar to that of similar products is already predictable.

The quality effect is much better than similar products, and there is no such thing as people fear, the cost of excitement is too high, there is too much caffeine, and long-term drinking is harmful to the body...... Neither, it maintains the same level as it does.

Under such a strong pressure, the sales chart can only be explained by surprise.

The national shipment in January was 30 million bottles, and at this time the popularity was just opening up, and it had not yet ushered in a blockbuster promotion, but after the bombardment in February, the number became 85 million.

Partners and large supermarket chains all over the country have felt the strength of product sales, consumer demand has become larger, and the purchase requirements have been continuous.

By March, its sales had soared to 167 million bottles, with an entire growth rate of more than 100%, surpassing the competitiveness of any previous product of its kind!

It is also because it appeared at the right time - in the stage of Red Bull China and the parent company, there are many companies vying to compete in the functional drink market.

The competition for the market is fierce, but there is no strong enough person to rule, until Weida is born, the effect is strong enough, the output is fierce enough, and there is no one else's business in an instant!

The production capacity of giants is also a major reason, your other opponents have just risen, how much is the factory capacity? 100 million, 200 million?

In the super-large production base of Northland Pharmaceutical, the third phase of the project dedicated to beverages is expected to have an annual production capacity of 2 billion bottles!

If they want to start in full swing, the rest of the factories can keep up with the speed and reach the peak level of 5 billion yuan throughout the year! Not to mention that they are still preparing overseas factories!

I can afford to advertise, and billions of eyes will not blink into it!

My sales network and market are all over the country, and even all over the world, and I can distribute goods all over the world in an instant!

My production capacity is far behind my opponents, and the output of one month is worth a year for some companies!

My core technology is enough to pass the test, with the famous brand effect of pharmaceutical giants and the blessing of black technology...... Taken together, as a battleship driven by a giant, the result is only crushing!

In front of this battleship, or should it be said that a fully staffed aircraft carrier battle group, both in strength and quantity, it is enough to bulldoze all opponents, who can compete for the edge?

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