Chapter 316: Show Presence
Northland Pharmaceutical has made a classic lesson plan with money: you can't play with money, you can't play with strength, and even play with the market network, there is still a long gap.
It has swept the world with hangover medicines, and the sales network has been laid all over the world, which means that the starting line is not equal at all, and similar products are still struggling in China, and it has long been able to easily promote products to the world!
Because this time fully considering the laws and regulations of various countries, the listing of Weida was quite smooth. In the U.S., it is a dietary supplement that can be placed on a supermarket container and is no longer considered a drug like hangover liquids used to be.
For dietary supplements, the FDA will not conduct an audit, but will only trace the adverse effects that occur later. Therefore, consumers in North America have the same convenient way to buy it.
In the European market, it is also more of a beverage product that can be placed in Wal-Mart or small supermarkets, but correspondingly, in some countries, it is marked with age restrictions.
Some countries with stricter child protection have restrictions on these drinks under 16 years old. But this does not hinder the main consumer group of beverages.
For people who love fitness, users who invest in workplace learning, or people who need to maintain their mental state...... These are the main forces.
The company is even confident that it will replace a part of the coffee user market.
Coffee has a good refreshing effect, but drinking too much and drinking it for a long time is not good for the body, and Weida, which has a milder negative impact on this aspect, definitely has this ability.
Why can the advertising budget reach 5 billion, and don't even mind the reason why the unit is "dollars"?
Vivitar is ready to compete with the devil in North America and Red Bull in Europe. According to the preliminary sales results of the local area, the situation is the same as in China, which is very popular with consumers!
Under the bombardment of crazy advertisements, it only took two months for foreign beverages to sell from 0 to 100 million! Developed countries have stronger consumption power, and some families buy them in boxes.
But it is replaced by the market of competitors, whether it is a functional drink or a carbonated drink, the user chooses one and will naturally give up the other.
Among the beverage products placed together on the containers of large supermarkets, Weida has always had the smallest inventory, not because the supply is insufficient, but because consumers have a good impression of this new brand!
Consumers like to try it, after trying it, they feel that the effect is okay, and then drinking something else is a little less meaningful, or it may be a psychological effect, anyway, they are willing to try a lot a second time, and then it will be popular!
Even Yang Ming didn't expect that the customer group that felt that it would take a year or more to cultivate would exceed expectations in just a few months!
But it is also reasonable to think about it, the effect is one of them, and the communication effect is the other, and the combination of the two adds up to the nature of Internet celebrities, which is easy to spread in this Internet era!
……
At the same time as this series of operations, export ships loaded with beverages will depart from Tokai International Port and export to the European and North American markets.
The leaders of the province even held an event on the day of the voyage, although few people liked to watch it, but the media hoped to record it as another "international influence brand" promoted by the province.
Yang Ming did not attend this event, because after spending the Spring Festival at home, he ran to his parents-in-law's house, and then flew directly to the United States to discuss other things.
But it hasn't diminished the courtship of provincial officials. The pharmaceutical industry is a huge achievement, contributing a lot of tax revenue, making cars that the state pays attention to throughout the whole process, and the central government has frequently sent people to support in the field of education.
Now another energy drink has emerged, and it has been pushed to the world in a short period of time by throwing money! With so many brilliant achievements, Boss Yang now has people who are willing to praise him.
Yang Ming didn't come, but his wife came forward, and as the president who controls the Eastern Group, Li Wei's appearances have been increasing, and they are all concentrated in areas of significant influence.
The last time was at the successful ceremony of Oriental Bank's acquisition of Southbank, where she attended as a director and shareholder representative, and personally fulfilled her dream of merging the two banks into a stronger financial group.
Taking advantage of this wind, the Oriental Group is no longer something that ordinary people can casually see, its growth rate is too fast, and before the outside world can react, it has become a giant in the industry.
Li Wei has also prepared a lot of Hong Kong businessman status, or other plans that have not yet been disclosed, are all for all kinds of overt or covert competition, and put a powerful armor on it!
……
For Yang Ming, who is in the United States, is no exception.
He came after a year, investment, work, good and bad things, the U.S. government shutdown at the beginning of the year, which put some things on hold, and then there were some things that people didn't like very much last year.
The United States instructed Canada to detain the executives of domestic companies, and there was also a lot of noise. Anyone can see that 100 percent political targeting is targeted! This made Yang Ming a little suspicious of the US investment environment.
I am also glad that I did not decide to engage in the military industry in the United States at the beginning, otherwise according to the current political rhythm of the United States, I may really get into trouble.
It also takes into account the urine nature of the United States in the past: there were once Chinese investors who wanted to buy their breeding pig industry, but they were rejected by CFIUS. And the raison d'être of this institution can only be national security.
After careful consideration, he always felt that the United States, under the leadership of Te Wupu, would concentrate on doing things against Chinese capital, and it was necessary for him to discuss the inversion issue with his partners.
Most of the inversion of enterprises is manifested in the same place of operation, but the ontology is shifted, such as Pfizer's dream of running to Europe, and other successful examples of tax inversion have also been achieved.
Since the people led by the President of the United States are so wary of Chinese investment, it is necessary for Yang Ming to show his presence in the general environment and see what the local attitude towards him is!
Yang Ming's consideration of divesting or canceling follow-up cooperation spread!
There was an immediate repercussion because it changed the scope of tax calculations, the number of local jobs could not be replenished, or the technology was far away from the United States...... can be considered serious.
The California government is very interested in the Krugman family, and the governor is eager to meet with Yang Ming to discuss investment in medical technology.
Daniel revealed: "The state government is quite eager to let you stay, the governor said that you don't care about the opinions of the special spectrum, as long as you are here, they are your back!"
"Oh?"
Yang Ming was a little surprised, the governor wanted to come forward for him in this situation, but in the American system, the governor is really not under the control of the president, and each does his own thing. The governor of Texas has a clear and open call for Texas to break away from the United States...... If it is considered from the perspective of the interests of local voters and chaebols, it is indeed worth asking politicians (governors) to come out and have a wave with the president.
Here's a lot of fun!