Chapter 740: Warm-up

The warm-up activities of Double 11 are not only Pangu 7th generation desktops, Pangu 4th generation laptops, and ultra-high discount prices, which shocked users across the network and even offline. Many users who didn't plan to buy the latest generation of computers right now have gritted their teeth and started preparing money for Singles' Day.

The Kirin 1st generation mobile phone has also become the new favorite of Double 11 warm-up. Although this mobile phone is only discounted by 20 yuan, the original price of 1999 yuan is already lower than it can be lower. It's not the price that's more important, it's the ...... You have to have it so that people can buy it!

In the first stage, Kirin 1 generation mobile phone, users who bought it, are still very satisfied, a mobile phone can actually access the Internet, in this era, it is already a super black technology. In addition to this mobile phone, other GSM mobile phones only regard the addition of SMS functions as a great innovation.

So, I'm afraid of comparison!

There is no harm if there is no comparison, and the text message function was originally added, which is indeed a pioneer. At least, mobile phones in the 1G era don't even have the SMS function.

All, this year, the Kirin 1 generation mobile phone, not only has little domestic fame, but also in the world, there are also a bunch of cloud fans, who have not bought a mobile phone, but are already spiritual Kirin users, as if they have bought a Kirin 1 generation mobile phone that can access the Internet.

Li Ruoxi, who is also the deputy general manager of Xinchuang Communications Company and is in charge of the terminal product department, said at the release: "In October, our production capacity only reached 6,000 units, and in November, we strive to achieve ten times the production capacity, that is, in November, we can increase the production capacity to 60,000 units." Although, users think I'm playing monkey, in fact, it's not like that...... For many consumers who can't buy mobile phones, I'm more anxious than anyone else. But it's useless to be in a hurry, the industrial chain needs time to make up for the shortcomings of some parts. Kirin 1 generation, mainly because we released it too early, the product has just been developed, and it is sold directly without stocking, underestimating the passion of consumers. But we have been working hard, Double 11, see you! 50,000 Kirin mobile phones in stock, we are working overtime to do ......"

At the same time, the trading price of the black market has dropped from a maximum of 15,000 yuan to 12,000 units. After all, the current hardware of Kirin mobile phones is far from worth the price, and even if there are a bunch of innovations, the current GSM mobile phones are far from being compared with computers. Users are just rushing to do some things that can only be done by computers on mobile phones, and they are more talkative about TT!

But these new features can be used by many people to show off to their friends. For example, some friends pretend to take out a big brother to imply that they are successful people. However, users of Kirin mobile phones only need to quietly take out their Kirin mobile phones and use their mobile phones to chat about TT, then, they will compare each other with each other at once.

And this pretending tool is time-sensitive, and when the Kirin 1 generation is popularized, or other mobile phones also have network functions, this pretending method will be invalid.

Therefore, at this time, I am willing to buy one at a sky-high price on the black market, just to seize the time window and install a wave of pressure first. By the time everyone bought the Kirin 1 generation, the master of pretending to be like the wind has updated the pretending artifact.

In addition to Pangu and Kirin, there are many products that have been warmed up on Double 11, such as some small parts, which have also become the new favorites of users.

For example, the Pangu 7th generation computer has a single-channel and 8MB memory by default. However, many users have actually tested that adding an 8MB memory of the same specification not only has a larger memory capacity, but also has a faster dual-channel data processing speed. Pangu 7th generation computer, reserved 4 memory slots, theoretically can be plugged in 4, upgraded to 32MB running memory. However, at present, the memory module is still relatively expensive, 8MB a memory module, and the current price on the market is more than 1200 yuan. Therefore, it is already difficult for users to be willing to spend money to plug in another one.

And this time on Double Eleven, Pangu's 8MB memory dropped to 900 yuan a piece. At the same time, there are 100 yuan coupons, 8MB memory 800 yuan, this slogan has been shouted by many people for two years, and finally waited for this price, what are you hesitating about if you don't buy it?

A 100MB SSD has been reduced to 500 yuan, a 250MB SSD costs only 1000 yuan, and a 512MB SSD costs 1300 yuan?

Many users of the 4th and 5th generation platforms have opened their eyes and seen the good news, and after hesitating, many users still feel that they can buy SSDs and upgrade them for a few more years.

Rich people naturally have to buy it in every generation, but most users plan to boil at least 3 generations, 4 generations, and 5 generations, and the technical generation is so bad that they can't open the application to the extent that they will consider changing the machine!

……

"Let me tell you, this year's Double 11, the things on Tesco.com are not as cheap as they are! The discount of Pangu computer may be as high as 1,000 yuan!"

"Kirin mobile phones, 50,000 units in stock, I don't know if I can grab one. ”

"I just want a memory module. ”

"The price of the TV should also be reduced,I'm going to replace the old TV that has been used for ten years at home with a new TV set on point,Plasma TV,It's much clearer than the old TV!"

A series of blockbuster discounts have not only made some old users of Tesco have begun to prepare more shopping budgets. Moreover, the number of new registrations on Tesco is not less than 100,000 every day.

Not only are customers in China and Hong Kong registering, but even some overseas users are aware of China's Double 11 on Tesco.com, and many foreigners living in China, or overseas Chinese, are also active and have begun to act as purchasing agents on Tesco.com.

Just like Pangu computers, whether they are desktops or laptops, there is basically no difference in hardware around the world. At least, there are very few officially launched models, and some standard models are launched in each generation, and after that, users are allowed to choose from high, medium and low.

Users all over the world buy Pangu computers, hardware and operating systems are roughly the same, the difference is mainly that the Pangu operating system interface will be different according to different languages and markets.

However, the Pangu computer itself, the after-sales service is a global warranty. To purchase through formal channels, you only need to call the after-sales phone or submit the door-to-door after-sales service online, and the after-sales part will query the data in the server, knowing that the corresponding user's data has not exceeded the after-sales service period, and free door-to-door after-sales service will be arranged.

It is precisely for this reason that no matter where you buy it, as long as you confirm that the after-sales service code has not expired, then there is no difference.

It is precisely because of this that some goods sold in the Chinese market have been born, but there are a large number of overseas purchasing scalpers. Some of them are because they are discounted and cheap, and some of them are because they can't wait because the overseas market has not yet been officially listed, so they buy them in China and bring them back in the name of travel shopping.

Of course, Pangu computers are too cumbersome, so they can't bring back a few in the name of tourism. At present, the hardware such as memory modules and graphics cards in the Chinese market is at least 30% cheaper than in the international market.

In addition to the tariff factor, the more important thing is that once China mass-produces something, it will be particularly cheap. Memory and SSDs require a generation or two of technology that lags behind the most advanced CPUs.

Therefore, Xinchuang Semiconductor uses the most advanced 1-micron process to produce the CPU of the Luban 1st generation architecture. The old production line, which can still be transformed into a chip, has begun to be transformed into a chip for the production of memory particles and flash memory particles.

At present, the chips of memory particles and flash memory particles do not need to use the most advanced technology, 2 micron and 1.5 micron processes, which are already very advanced for memory particles and flash memory particles, and have a certain cost performance.

In the 80s, Japan's semiconductor industry once surpassed the United States to become the largest producer of semiconductor chips. In fact, the main reason is to compete with American semiconductor workers by Japanese workers who are more disciplined and better managed by about 2~3 generations behind the American process. The end result was that Japanese workers were more competitive than American workers, and the U.S. semiconductor industry was in turmoil in the 80s. Subsequently, the U.S. semiconductor industry once underwent a transformation, for example, Intel, the first company to make DRAM chips, actually reluctantly cut the DARM chip industry and focused on making CPUs.

After that, Japan once became a monopolist of memory chips, and 80% of memory chips were produced in Japan. This trend, throughout the 80s, has been unshakable. Until the 90s, after the Japanese economic recession, the semiconductor industry could not afford to make a long-term plan. As a result, South Korea's Samsung and other companies began to counterattack, and after the 21st century, many people were surprised to find that the production capacity of memory chips, flash memory chips, etc., gradually shifted from Japan to South Korea.

Japan defeated the United States from the low-end by relying on cost performance. South Korea is the same, even if it burns money at a loss, it will definitely be lower than its Japanese counterparts, and what is worse is that Japan has encountered a long depression, and if you want to slap South Korea's competitors to death, you are also rich and powerless, and you can watch Samsung, Hynix and other Korean semiconductor manufacturers succeed in counterattacking.

Of course, the continued decline of Japan's semiconductor industry in this era is an immutable trend. However, it will not be South Korea that will replace Japan's monopoly on the chip market for memory, flash memory, etc., but China.

After all, compared with cost performance, the current Korean DRAM chips cannot be compared with Chinese manufacturers in any way. Moreover, South Korea's DRAM chip has not yet been certified by the new venture electronics group, that is to say, South Korea's Samsung company wants to make memory modules and memory particles for the Pangu platform, but Lin Qi is still stuck in his neck and does not give Samsung a chance.

The purpose of this is also to allow China's semiconductor industry to strive to eat this market at a time when the technical barriers and process barriers of memory particles and flash memory particles are not too high.

It is precisely because of the memory particles and flash memory particles of Pangu computers that they are basically produced in China, so if users want to upgrade their memory modules and SSDs, basically, it may be cheaper to buy them back from the Chinese market.