Chen Zier would never have thought that just a TV interview, such a simple thing, would make him appear on CCTV's financial news after it was broadcast... Although it was only a simple report of the sentence 'working hard in an industry where Chinese are not easy to achieve results', it was not long for more than half a minute, but he appeared after all!

The year 2000 was the year when the number of Internet users exceeded 10 million, and the population is not small in a medium-sized country, and there are enough people.

So he didn't just let people see a rich man, but also let people see a cute, warm rich man. It also made them see a young man with national feelings.

It's just that he offended some people...

Soon after the program was broadcast, the guest hotel received a lot of calls, and it was obvious that the advertisement had an effect, so some customers who wanted to come to Zhonghai called to inquire, but...

"Sorry sir, the hotel has a maximum of three months to finish... You are welcome to call back then. ”

The gentleman was confused, "What do you mean?"

"It means that the hotel has not been built yet, sorry sir, give us a little more time. ”

Hat? Are you kidding me?

……

"Miss, I'm sorry, we haven't officially opened yet..."

"What? Did I make the wrong call? Your chairman said it on TV, what's the matter, look down on people? I can't live?"

Because of this problem, Chen Zier attracted some complaints, and the roof has not been closed yet, what are you promoting?

With the broadcast of the TV program, Chen Zier's image has gained the trust of more people, and the loyalty of the citizens of Zhonghai to the Pudding convenience store has reached a higher level.

Shengshi Group is in the limelight, and the streets and alleys of major cities are almost well known.

On January 14, 2000, December 8 of the lunar calendar, Yanjing ushered in the winter of Laba, and the chairman of Shengshi Group moved to Yanjing to attend the opening ceremony of the pudding convenience store opened in Beijing.

At this time, the pudding convenience store was no longer the size it had when it first appeared in Zhonghai in 1997, and he had hundreds of millions of working capital lying on his account.

In the new century, opening only one store at a time is no longer a kind of stability for pudding, but a waste...... Sending people to Yanjing, buying cars, and only letting them do such a small amount of work, isn't it a waste?

With so many branches opened, Pudding has its own mature model to handle.

So this time, three stores were opened in Beijing at one time, and the stores were still only bought and not rented.

And almost all of them are the most prosperous commercial areas in the center of Yanjing, where the flow of people is concentrated, the business atmosphere is strong, and there are many young people, who pay more attention to what is happening in the current society.

On the day of Laba, Chen Zier, chairman of Shengshi Group, appeared on Wangfujing Street, and the warm ribbon-cutting ceremony drove away the chill of winter with the taste of the upcoming New Year.

In this Spring Festival, Pudding planted his first flag in Yanjing, and their journey seemed to be invincible, as if the sea of stars was just around the corner.

In China Shipping, Mr. Shi is facing a storm.

After three years, after the initial work slowly precipitated, it finally began to harvest, and when you become excellent, the profit margin becomes particularly high, in fact, you can use another word to describe you... Heterogeneous.

As early as 1997, when the pudding convenience store was just starting to do it, Chen Zier tried his best to implement the strategy of 'taking the initiative', which was simply expressed as not waiting for people to come to the door to buy, although the convenience store seemed to be the only way to do it.

But Chen Zier chose no, so he was still very young, he knew that the investment information system formed a store system that only belongs to pudding, which is not very difficult, 7-11, Lawson and other convenience stores are available, as long as you insist on investment and realize that its value remains the same as the original intention.

After Shi Yangqing arrived, he continued to invest in Pudding's unique store information system and improved the logistics system. The benefits and the huge competitiveness it brings are unimaginable to outsiders.

For example, the advanced logistics system has brought the pudding benefits such as low inventory rate and the food sold is very fresh, in addition, almost every retailer needs a large amount of capital as inventory gold, which is a huge negative cash flow.

And the large amount of money saved by Pudding can be used to continue to open stores and expand.

In short, the rapid development of pudding is not only because Chen Zier, the boss, has funds in hand, but also because it is a harvest that slowly starts from the beginning.

Convenience stores, playing is the details, spelling is a stable word.

It was fine before.

The pudding is not big.

In the past year, especially since the opening of the franchise policy, the volume of pudding has expanded rapidly, and a large number of stores have brought a lot of sales.

The staff of the pudding no longer have to go to the factory to make an appointment to ask for the goods, but are all delivered to the door by others, and they have to be screened.

So the retail price of pudding, which was too high at the beginning, has gradually decreased in recent months.

This is a very sudden phenomenon.

For other retailers, it was too sudden, because the pudding was exquisitely decorated, the staff was well-treated, and he had to invest in a mess of things, so he couldn't sell it too cheaply, and it needed the difference.

But in the past few months, other retailers have suddenly felt that something is wrong, how can it ...... Looking at the pudding again, it seems that it is secretly reducing the price slightly?

But for pudding, this is not sudden, but a long-term strategy decision, when its size can pressure suppliers to make profits, and its own costs slowly fall, the price of all goods will naturally fall.

It's just that this quantitative change took a long time, and it was not until the early 2000s that the qualitative change began to be reflected.

The year-end promotion was the first round, and retailers of all sizes immediately felt the pressure, and from early to late January, Chen Zier's name spread throughout the country.

Shi Yangqing is a very shrewd businessman, and taking advantage of this momentum, she immediately announced that Pudding will open a department store in the main business district of Zhonghai.

This decision-making woke up many people at once, it turns out that Pudding is interested in this?

Before with other large retailers can be said to be flooding without river water, but just a few months later...... Everything has changed, shopping malls are like battlefields, the situation is changing rapidly, and the impact is so drastic that the state-owned shopping malls finally know what competition under the market economy is.

On January 15, the day after Chen Zier just appeared in Yanjing, several major shopping malls or department stores in Zhonghai announced the establishment of the Zhonghai Retail Development Coordination Committee.

Chen Zier, who was in Yanjing, received the news as soon as possible that he voted in favor of Shi Yangqing's proposal to open a department store, so that it would be good to cooperate with Diao Yijie's commercial real estate project in the future, because the department store center can bring a lot of popularity, otherwise it will be very difficult to ask Wal-Mart and Carrefour every day at that time.

But who knew that the reaction would be so fast and intense......