Chapter 422: Soldiers Coming to the City
Pudding made a decision to enter a medium-sized supermarket, and this move suddenly made a sudden change in the retail market of China Overseas.
On January 15, the so-called Zhonghai Retail Development Coordination Committee was jointly established by the four main shopping malls, led by Xu Jian, chairman of the Central Shopping Mall, and the Laojiekou Department Store, Taiyuan Road Department Store, and New World Commercial Building all expressed their full support.
On the same day, the four companies jointly published an open letter in China Overseas Daily, the largest newspaper with a large circulation in China Shipping, and called on important commodity suppliers to jointly resist the act of 'unilateral dumping of goods by individual merchants', as this will harm the interests of most of their peers.
That seems right...... Because the pudding does give a little profit to the consumer.
Their sluggishness made them panic, and to some extent, it attracted this kind of overreaction to the trend of 'creating public opinion', and at the same time, it also surprised the top management of Pudding, who had been going well.
Because of the emphasis on differentiated competition, since the development for so long, Pudding has not picked off any big brother in the industry, and there was no big brother in this industry before that......
They're just ravaging a lot of 'rising stars'.
Most imitators have only learned superficial things such as the store decoration of pudding or service guidelines, and they can't see the effort of pudding convenience stores in the store system and logistics system.
In Sun Hong's era, it was still a small business at that time, and Pudding had a special data processing department, and Chen Zier bought a computer out of his own pocket.
But he didn't save a penny of money in this area.
So ravaging copycats is easy and simple, and it's fun, don't you think it's fun?
It is really the first time that such a united state-owned shopping mall has made a concerted effort like today...... Pudding is a very strong retail business, and it is already taking shape, but it is not even comparable to any of the state-owned shopping malls.
Not to mention the four joining forces.
There is a gap in business area, market position, social resources, talent accumulation, etc., that is, Chen Zier is standing behind him, and his financial strength is also much worse.
You have to earn every penny, and other people's money is printed by the bank.
As soon as this incident happened, it attracted the attention of public opinion, on one side was Chen Zier and Chen Tycoon, who had been in the limelight recently, and on the other hand, several predators joined forces, and as soon as the 'war' began, the Development Coordination Committee created a momentum of public opinion and aimed its guns at 'individual merchants who deliberately lowered prices'.
Who still needs to say about these 'individuals'? Isn't that all there are to engage in retail and scale?
Everyone knows that this is a pudding convenience store.
The letter also pointed out that "some of the goods sold under the so-called premium service are actually shoddy and charge high franchise fees", and listed a bunch of data that I don't know where it came from, and the meaning is obvious: the costs outweigh the benefits, and this is not profitable at all.
No one would do that, so the cost is actually very small, so after investing a lot of money in store decoration, hygiene standards, and staff services, where are the savings made?
They also compare the relevant data of their own four, and the people can really see how much the cost ratio of each part of the industry is.
Shi Yangqing read this open letter, his words were scorching, and he talked about business theories, and the common people have a little scientific superstition in these years, and its logical relationship is indeed self-consistent, which is very confusing and incendiary.
Let's not believe it or not, in the end, it will really make people think, this pudding convenience store sells like this...... Where exactly are the profits?
On the surface, everything is so lofty, but in the end, you can still make money, do you say there is a problem with the quality of the product?
Not...... Questions worth pondering.
In addition, the state-owned businesses with a lot of money and local tyrants began to place advertisements on TV and newspapers on a large scale, creating a form of all-round suppression of pudding for a while.
Almost everywhere in China Shipping, you can see the advertisements made by the four shopping malls, as well as the promotional concessions they have announced.
At this time, in Shi Yangqing's office, she was answering Chen Zier's call.
He was asking about the supplier's attitude.
Because of the low inventory rate of pudding, the turnover of goods in pudding convenience stores is fast, which can reduce the time of goods backlog in the warehouse as much as possible, improve the capital turnover rate and ensure that the goods are fresh as much as possible.
Normally, this is the ultimate pursuit of a retail company: reduce inventory and improve capital turnover, but everything is good or bad, and if you don't have inventory, you can't run out of stock.
That's what Chen Zier asked, he himself is still very confident in the relationship between the supplier and the pudding, but this time it seems that the momentum is not small, and he scraped a sentence in his mouth.
Shi Yangqing replied: "At present, it is still relatively calm, our sales volume is very large, and generally no company is willing to give up easily...... Unless the four of them give special benefits, except for a few who have a somewhat ambiguous attitude, most of them are fine. ”
Everyone is making money, just don't get in my way, the pudding has a large shipment, and it is just to reduce the price, and it is not to make them lose money.
Chen Zier said: "I still remember that the earliest and earliest time may be 97 years, when you haven't come yet, Sun Hong once thought about dragging the supplier's payment in order to speed up the expansion, but I sternly denied it...... Now it seems that this insistence has actually strengthened the pudding's close relationship with various suppliers. ”
This is the case in a large number of industries.
And the more companies like them that hold sales channels, the more confident they are to do such things.
To put it simply, take the goods first and then give the money, give the money and only give part of it, and the rest will be dragged, and everyone needs money to do things.
What can the production enterprises do? I won't sell it, I'm going to put it in my own warehouse, and you can't move it!
Two fools, stupid donkeys will do this. Everyone has a sales target!
Just like the construction unit, in order to grab the order, you have to pay a little construction money first, and how much money you pay is also an important condition for the designer to make a choice.
But after the project is built, you can get half of the money, which is considered a good thing for the big boss! Because Chen Zisheng did this in his previous life, Chen Zier knows it very well!
Why is there a matter of arrears of wages for peasant workers? Because there is no money, why is there no money? After the project of 3 million yuan, the designer only gives 1.5 million yuan, how can you have no funding gap?
Later, the state severely cracked down on the behavior of arrears of wages for agricultural workers, so no matter how big or small, the contract foreman will celebrate Halloween as soon as it reaches the thirtieth day of the Chinese New Year's Eve, and the workers want money, but you have no money. And you can't offend the people above, otherwise you won't be allowed to do the project next year, so what do you do for a living?
Everyone has a headache for this, and they are very annoyed that the person above the chain cards their own final payment, but at the same time, they have to go to the payment of the person below the card.
But the payment of pudding is very good, and it is bragging to say that every payment is paid with one hand and delivery with one hand, after all, in this industry, but the money of pudding is really good, which is the common feeling of all suppliers who cooperate with pudding.
Hearing Chen Zier say this, Shi Yangqing was actually a little silent...... Because she didn't really agree with this approach at the beginning, after all... Everybody does this, what's wrong with pudding? This allows pudding to have a little more money to use, which means more stores, faster speed.
However, Chen Zier pursues perfection, pursues excellence, and lacks specific affairs, emphasizing the role of vision every day.
He imprinted the phrase 'what Pudding does day in and day out determines its future' in the minds of his employees.
Chen Zier was in Yanjing, attending the opening ceremony to build momentum for his store, which is one aspist, and as a well-known investor in the Internet industry, he was also invited to Yanjing Zhongguan Village.
Yanjing's three stores were an instant hit, and everyone was fed up with the dirty, messy little shops, which are quite modern and have clean and tidy products.
In January 2000, in Zhongguan Village, Chen Zier came here to look for people who were willing to join Shengshi Electronics.