Yang Ming has shot several box office hits in this life, which has certainly brought great consternation to the local Chinese-language film circle.

But what he has the greatest influence on local filmmakers is some of his ideas and practices.

Film promotion is one aspect.

In the past, film companies in the circle were basically old-fashioned to promote upcoming films, spending a lot of money on TV stations or newspapers to carry out overwhelming publicity.

But Yang Ming's appearance made all film companies shine, and it turned out that movie promotion can still be done like this.

One of the distinct differences between Oriental DreamWorks and other studios when it comes to film promotion is that it rarely spends too much money on traditional media.

On the contrary, Oriental DreamWorks attaches great importance to the promotion of the Internet.

It also played a lot of tricks.

Some of these publicity planning techniques are also considered by the outside world to be classic cases of film promotion, and they have been analyzed and studied several times.

What videos go viral, what divides the trailer into several versions, and every once in a while a version is launched to capture the attention of fans.

There is also a movie premiere, under the demonstration of Oriental DreamWorks, now as long as it is a blockbuster movie premiere, it will be held very grandly, and it is completely a star show.

These are all tricks made by Yang Ming through Oriental DreamWorks.

He uses various successful examples to tell everyone what a real commercial film is, which is no longer a problem of the film work itself.

But from the beginning of the preparation of the film to the release, everything must be operated with professional commercial methods.

Especially this time, "Fast and Furious" has become the focus of news in the entertainment industry before filming has started, and various crises were encountered during filming, but they were resolved one by one by Oriental DreamWorks, and a teaching lesson was staged for all local film companies.

Yang Ming took advantage of the opportunity of advertising placement to tie major brand companies to his chariot, and when encountering a public relations crisis, these well-known companies were willing to cooperate with the movie promotion of "Fast and Furious", which was regarded as Yang Ming's genius.

Some people also think that this is a pit that Yang Ming has dug for major well-known enterprises a long time ago, and the layout is far-reaching.

But in any case, "Fast and Furious" is now a box office hit on the first day of release, and this result is enough to prove everything.

Just when all the film companies were still shocked by the box office data of yesterday's two blockbuster premieres reported by the media that day, Oriental DreamWorks once again set off a frenzy of movie promotion.

In more than a dozen first-tier cities in China, such as Yanjing, Magic City, Lion City, Guangzhou, Tianjin, Dalian, Qingdao, Chongqing, Wuhan, etc., Oriental DreamWorks has joined hands with several famous local automobile manufacturers to launch a huge luxury car exhibition and publicity feast in these more than a dozen major cities.

These car manufacturers, without exception, are all advertising implanters of "Fast and Furious".

Taking advantage of the popular release of "Fast and Furious" to form a hot event of national topics and marketing publicity is undoubtedly a very beneficial thing for these car manufacturers.

Besides, if you don't participate, there are other car manufacturers anyway.

There are too many sports cars in "Fast and Furious", but there is not only one manufacturer, for Yang Ming, there are many choices.

Dozens of top sports cars that are usually rare to see appeared in more than a dozen first-tier cities with huge traffic in commercial shopping center squares, coupled with the eye-catching effect of beautiful models, this event immediately became a beautiful landscape in more than a dozen cities.

In the evening, it was moved to the news by the major media outlets, and the live videos and photos on the Internet were all flying all over the sky, all of which were discussed with "Fast and Furious" and sports cars.

And Yang Ming's plan is more than that.

That night, Phoenix TV's entertainment news column specially broadcast a program with the theme of "Fast and Furious", and after the program was broadcast, it was put on the popcorn network for promotion, firmly occupying the top position of hot topics on the Internet.

All of a sudden, all topics related to "Fast and Furious" have become a topic of heated discussion among netizens.

As long as the cars appear in the movie, they have become the interest of netizens.

In addition, when the program produced by Phoenix TV was broadcast, it also aroused the curious interest of countless netizens in the MAX giant screen movie.

When other film companies saw Oriental DreamWorks' approach, they thought with envy and jealousy: This is simply a naked advertisement.

"You have to watch it on the giant screen of the MAX theater, otherwise you won't be able to experience the impact, and it's MAX that makes everything to the extreme, and if you don't watch the MAX version, then you'll buy a ticket for nothing." ”

"The MAX effect is so shocking, it is very different from the beginning of the countdown, because during the countdown, every roulette wheel, and finally it becomes the wheel of the car, and the constant tire rubbing against the ground and the sound of braking make you nervous from the beginning. ”

"The martial arts part of the movie, falling, falling on the surface of the car, or falling to the ground, all kinds of different friction sounds, impact sounds, are very, very real, just like happening around you, the MAX version is irreplaceable. ”

There is no doubt that the topic of MAX has detonated the curiosity of netizens and fans.

3D movies are just emerging, and now there is a MAX giant screen movie, what the hell is going on?

Yanjing.

MAX Giant Screen International Film Company Headquarters.

After the merger of MAX giant screen film companies in Huaxia and the United States, the headquarters was set up in Huaxia.

In addition to the reason for the strength of Huaxia Giant Screen, Yang Ming became an important factor in making this decision after the merger of the two companies.

At present, it seems that only Yang Ming, the young Chinese genius, can bring changes to the MAX giant screen, accelerate the development of giant screen films, and become a booster for the development and expansion of the new company after its establishment.

Joseph looked at the computer screen with a happy face, and his whole person was full of excitement.

Since the release of "Fast and Furious" yesterday, the topic of MAX giant screen movies has become more and more popular.

Although he knew that if he wanted to make MAX giant screen movies mainstream in the global film industry, it would be completely impossible in a short period of time.

But the appearance of Yang Ming will undoubtedly speed up this process.

That 10% stake is really worth it.

At this time, Mr. Zhou pushed the door in, saw Joseph's happy expression, and knew why, because his heart was just as happy.

"The Phoenix TV program was broadcast and the response was very good, and the live interview of the media reporter outside the MAX theater also caused a lot of sensation after it was put on the popcorn network, and everything went very smoothly. Mr. Zhou couldn't hide his excitement and said to Joseph.

"Yang always surprises people, I really didn't expect that in addition to his talent in filmmaking, he is also very good at business planning. Joseph said seriously.

Phoenix TV broadcasts an interview program with the theme of "Fast and Furious", which is not just a simple hype.

In the show, those who praise the MAX giant screen movie and the shock brought by the movie picture are all from well-known people, not unknown people.

Everyone interviewed by Phoenix TV is a well-known person in the film industry.

Their attitude of affirming the MAX giant screen movie screen will naturally attract more attention and approval from fans.

And these people were not invited by Oriental DreamWorks or Phoenix TV, although with Yang Ming's current status in the film industry, it is enough for some people to buy face and say something to praise MAX giant screen movies, but he did not do so.

Yang Ming is not a person who is easy to owe favors.

These well-known people interviewed by Phoenix TV were all invited by Mr. Zhou and Joseph by virtue of their influence for many years and using the connections of the two companies.

Recognizing watching "Fast and Furious" in MAX giant screen theaters is also recognizing giant screen movie technology itself.

This is naturally a lot of benefits for MAX giant screen companies.

Yang Ming once again took advantage of the win-win opportunity to let the MAX giant screen company automatically join the ranks of promoting "Fast and Furious", and he was willing to spend the greatest effort to publicize.

Even though both Mr. Zhou and Joseph knew that the movie "Fast and Furious" would be the biggest winner, if they were asked to make a new choice, they believed that it would be the same choice.

According to the company's top management, the box office performance of "Fast and Furious" has been rising all the way after its release, and the visual impact brought by MAX theaters has detonated the enthusiasm of fans to watch the movie.

In this case, many investment companies in the outside world are very optimistic about the prospects of MAX giant screen companies.

The two companies merged into one and are not yet publicly available.

But because of the popularity of "Fast and Furious", the company's prospects are very good, and its market value is constantly overestimated.

Under such circumstances, how could the executives of MAX Giant Screen not make a big effort to promote the film "Fast and Furious"?

With the involvement of interests, they work harder to promote.

Yanjing, Oriental DreamWorks.

It was already eleven o'clock in the evening, but Yang Ming had not left yet.

Su Su knew that the movie had just been released, and Yang Ming would definitely put all his energy on the company's side, and in the evening, she called and told Yang Ming to eat on time.

In the office, Yang Ming was eating a fast food box lunch, and while eating, he was holding his mobile phone to read the news.

And Liu Xinsheng did the same, doing the opposite from him.

The two were so busy at night that they didn't even have time to eat dinner, and after eating a little snack casually, they didn't have time to eat until now.

The appearance of success is glamorous, but who cares about the hard work and hardship behind it.

In this world, there has never been casual success.

Even the traverser is no exception.

"Many acquaintances and friends have called me to ask me that Oriental DreamWorks is so crazy about publicity, even if the box office of the movie is high, it will not outweigh the losses!" Liu Xinsheng looked proud, and then continued: "But who knows about our actions, basically we didn't spend any money!"

After saying this, Liu Xinsheng sincerely convinced Yang Ming: "Yang Ming, your trick of spending a little money to do big things is too powerful, and now the outside doesn't know these inside stories." ”

Yang Ming smiled when he heard this, these things were completely transplanted from his previous life, and there was not much to be proud of.

Since the premiere of "Fast and Furious" yesterday, both traditional media and the Internet, there have been overwhelming topics related to "Fast and Furious", and various news reports and advertising campaigns have emerged one after another.

Even Victory Pictures has spent a lot of effort to promote, but compared with Oriental DreamWorks, the gap is getting bigger and bigger.

Whether it is a real event or a topic hype on the Internet, in the eyes of the outside world, there is no doubt that Oriental DreamWorks is completely crazy, and it doesn't treat money as money at all, it is simply burning money.

According to this rhythm of publicity, even if the movie is a big hit at the box office, it is not enough to return to the cost.

In fact, these people don't know about these movie promotions, and Oriental DreamWorks only spends a small amount of money, and it doesn't have as much as the outside world thinks.

Today, sports car exhibitions were held in more than a dozen first-tier cities in the local area, except for the Oriental DreamWorks proposal at the beginning, after coming up with an event planning plan, the rest of the things were basically handled by a few automobile manufacturing giants.

There is no need for Oriental DreamWorks to worry about it at all, even if Oriental DreamWorks proposes that the cost is not too big, just invite some glamorous and sexy models, and then drive a sports car for a spin and stir up the topic, but several auto giants obviously don't think so.

It's too petty.

The rental cost of a large shopping mall square is too high, so should I change to a cheaper square for activities?

If the cost is cheap, then the flow of people will definitely not work.

Several auto giants are unwilling to save this money, it is all small money, and then directly said to Oriental DreamWorks that these don't have to worry about Oriental DreamWorks.

If you want to do it, come to the best.

In the center of the square, find a venue with the largest flow of people and the most famous in the city.

In addition, in order to make this event more influential, several auto giants have used certain resources to find local TV stations to report on the scene and spread the influence of this event show.

What are you kidding, the daily advertising budget of the auto giants is calculated in the tens of billions, and these TV stations treat the auto giants as uncles and arrange reporters to conduct interviews and reports, which is not a big deal at all.

MAX giant screen company is also in this heart.

Because the box office popularity of "Fast and Furious" has driven the prospect of the MAX giant screen to be continuously optimistic about the outside world, the company's market value has been overestimated before it is listed, which is undoubtedly a great news for the major investors behind the MAX giant screen.

In this case, how can the other party not be dead?

Victory Pictures.

Even though it is late at night, several offices of the company are still brightly lit, and many people are still working overtime.

Zhao Jianfeng has also not left.

He looked grim as he walked around the office, looking out the window at the night-shrouded city from time to time, and his heart became more and more solemn.

At this time, Xiao Bufan pushed the door and walked in, and after seeing Zhao Jianfeng, he said, "I haven't gotten off work yet!"

"Didn't you leave?" Zhao Jianfeng replied lightly.

He felt that since the Zhao family replaced the Xiao family and became the largest shareholder of the timely film platform in Huaxia, Xiao Bufan was faintly hostile to him.

For these, he can understand that now that the company is at a critical juncture, he has not stimulated the other party anymore.

Xiao Bufan's eyes looked at the black night sky outside the window, and suddenly said leisurely: "You said that Yang Ming is so crazy to spend money on publicity, can he afford it?"

Hearing this, Zhao Jianfeng's brows furrowed slightly, to be honest, he didn't understand why Yang Ming would do this, the other party was engaged in movie promotion like this, it seemed that he had gone a little crazy, and he didn't care about the price.

But he felt that something was wrong in his heart, Yang Ming should not be the kind of person who was desperate for all the consequences, after thinking for a while, he slowly said to Xiao Bufan: "I have already asked people to inquire, things should not be so simple." ”