Oriental DreamWorks' promotional investment in the film "Fast and Furious" before and after its release, as long as people with a heart notice it, will be shocked and surprised.

Whether it's TV or newspapers, or major online portals, advertisements about "Fast and Furious" can be found everywhere.

Even carpet bombing is nothing more than that.

Zhao Jianfeng knew that Phoenix TV and the popcorn video website were Yang Ming's industries, and placing advertisements in two places was quite like putting the money in his left pocket in his right pocket for Yang Ming.

But "Fast and Furious" has placed a lot of advertising in two places, but also in other places, and it is very strong.

Victory Pictures also followed the pace of Oriental DreamWorks and placed a large number of advertisements for "Crazy Racing" in many places, but even with the strength of the Zhao family, it was quite unbearable to spend more than 100 million yuan in this short period of time.

Maybe the Zhao family is indeed rich in capital, but if they have money, they can't burn it like this.

It's simply not taking money for money.

If it weren't for yesterday's premiere, the box office of "Crazy Racing" would be close to 80 million Chinese yuan, according to the predictions of the people below, "Crazy Racing" will exceed 1 billion Chinese yuan at the box office in East Asia, there should be no big problem, and it may even go further.

In this way, you can make a small profit in recovering the cost.

This made Zhao Jianfeng see the hope of continuing to persevere, or since the family decided to set foot in the entertainment and cultural industry, the box office results of "Crazy Racing" seemed to give Zhao Jianfeng a shot in the arm and lifted his spirits.

A film can have billions of box office revenues, although it still has to go through the theater sharing and the tax department's layer by layer, but the income obtained by Victory Pictures is still an astonishing number.

The box office results of "Crazy Racing" yesterday reminded Zhao Jianfeng of a sentence about the film industry.

For investors, every movie is a gamble.

Some people make a lot of money, and some people lose everything.

Now, he finally understood the meaning of the sentence a little.

When the time passed minute by minute, Zhao Jianfeng and Xiao Bufan still hadn't left the company yet.

Just when the hour hand of the clock was about to point to midnight, Zhao Jianfeng's mobile phone rang.

"Mr. Zhao, today's box office results have come out, our "Crazy Racing" box office results today are 84 million Chinese yuan, up 6 million Chinese yuan from yesterday, and the total box office has exceeded 100 million 5 million!"

On the phone, the excited voice of the staff below came to report.

As one of the six giants in China, Shengli Pictures has been in decline in recent years under the leadership of He Xinghan.

Since Yang Ming detonated the Chinese film market, the performance of other film companies has increased to a great extent.

But Victory Pictures' performance is almost standing still, and it hasn't changed much compared to before.

It's basically eating the old book.

Now the box office data of "Crazy Racing" has become a new high at the box office of Victory Pictures in recent years, and the box office results exceeded 150 million yuan in just two days, although it cannot be compared with some people, but it is enough to make the staff of Victory Pictures, who have been depressed for a long time, excited.

When Zhao Jianfeng heard the staff's report, he couldn't help but breathe a sigh of relief in his heart.

Although "Crazy Racing" was a plan he decided to shoot before he moved into Victory Pictures, he put no less thought into this film than anyone else.

Several thoughts flashed through his mind in an instant, and suddenly he thought of something, and asked with his mobile phone: "Has the box office results of "Fast and Furious" come out? ”

Hearing Zhao Jianfeng's words, Xiao Bufan's eyes lit up in the office, and his concerned eyes immediately looked over.

Apparently he was also very concerned about this issue.

The staff on the other end of the phone heard Zhao Jianfeng's question, and the excitement that had just calmed down, he looked at the data and immediately said: "The box office of "Fast and Furious" is 170 million Chinese yuan, an increase of 40 million Chinese yuan from yesterday. ”

When Zhao Jianfeng heard this data, his face couldn't help but become a little ugly, it seems that "Crazy Racing" really has no hope of being able to reverse the box office performance and surpass "Fast and Furious".

According to this situation, the gap between the box office data of the two movies will become wider and wider.

Just when he was thinking about the gap between the box office of the two movies, he didn't notice that the tone of the staff report on the phone couldn't help but become a little weird, so he just heard the other end of the phone say: "Hollywood Pan Am Entertainment's "Speed Drift" premiered today, and the box office data I just received is 28 million Chinese yuan. I don't know if this data is wrong, it seems a little abnormal, but I called to verify, and the other party assured that there must be no major discrepancies in the data. ”

28 million Chinese dollars.

Zhao Jianfeng suddenly heard that the box office result of "Fast Drift" was only 2,800 yuan, and an irrepressible joy couldn't help but flood from the depths of his heart, making his whole body tremble.

Only 28 million Chinese dollars!

Even though he has just stepped into the film industry, he understands what this box office figure means.

"Speed Drift", the so-called Hollywood blockbuster, suffered a waterloo in the Chinese film market, and the box office performance on the day of its premiere fell seriously.

In other words, there is only one main opponent for Victory Pictures, and that is "Fast and Furious" from Oriental DreamWorks.

But I don't know why, after hearing that Pan American Entertainment's "Speed Drift" premiered in China today, and the box office was only 28 million Chinese yuan, he suddenly had the idea that he didn't want to compete with Oriental DreamWorks anymore, but should take the opportunity to expand the influence of "Crazy Racing" and completely suppress "Speed Drift".

This is a godsend.

Oriental DreamWorks is certainly the target of Victory Pictures, but Pan American Entertainment is also the opponent of Victory Pictures.

Zhao Jianfeng took the mobile phone and checked it again with the staff on the phone, and then slowly put down the mobile phone, with a complicated look on his face.

He saw Xiao Bufan's inquiring eyes, so he said: "Today's box office is out, the box office of our "Crazy Racing" is 6 million higher than yesterday, and today's single-day box office result is 84 million Chinese yuan; ”

After saying this, he couldn't help but sigh again: "In comparison, it didn't even reach a fraction of the box office data of "Fast and Furious" yesterday's premiere!"

When Xiao Bufan heard Zhao Jianfeng's words, his eyes suddenly shrank, and he didn't expect that the box office performance of "Speed Drift", which was almost blown to the sky in the United States before, was not as much as a fraction of "Fast and Furious" on the day of its premiere.

When he heard the news, he suddenly had a rather ridiculous and funny thought in his heart.

However, he didn't take it too seriously.

Although Hollywood blockbusters have been aggressive in the local film market in recent years, there have been many cases of box office fiascos due to unadaptability in the past.

As long as "Speed Drift" does well at the box office in the United States, it will achieve its goal.

"Is the box office data over there in the United States out?" Xiao Bufan couldn't help but ask.

Zhao Jianfeng shook his head when he heard this, and said: "Because of the time difference, the box office statistics are estimated to come in a few hours, so let's wait until tomorrow morning!"

Now "Crazy Racing" is almost enough to recover the production cost in the East Asian film market, which suddenly reduces the pressure on Zhao Jianfeng, so invisibly, he doesn't care about the box office results in the United States.

And he knows in his heart that it is almost difficult to make a difference in the film market in the United States.

It is precisely because of this psychology that Zhao Jianfeng does not have much expectation for the box office performance of "Crazy Racing" in the United States.

Compared with Zhao Jianfeng's relaxation, Xiao Bufan still looked dignified.

I saw him staring at the water surface of the teacup in his hand, and said, "I've almost arranged it on the movie platform in time, when do you think it can start?"

Timely Movie Platform?

Buy box office?

Zhao Jianfeng heard Xiao Bufan's words, his eyes narrowed slightly, he glanced at Xiao Bufan seriously, to be honest, he really didn't understand why Xiao Bufan had such a big opinion on Yang Ming.

Whether it was the time when he invested heavily in the filming of "Crazy Racing", or now he insists on making a fuss about the box office data and pressing down on the other party.

Sometimes, he couldn't understand what Xiao Bufan was thinking.

But every time he thinks of the other party, it is because of Yang Ming that his popularity in the entertainment industry has plummeted, and he is no longer what he used to be.

Although it is not said that everyone shouts and beats, but because of Mingjing's incident, Xiao Bufan's reputation is really not very good.

And Zhao Jianfeng understands that the reason why there is all this is completely because of Yang Ming.

Thinking of this, Zhao Jianfeng sighed and said casually: "You can watch it, as long as you don't be discovered." ”

He already knew Xiao Jianfeng's plan, and he also knew through some connections that in the film industry, cheating at the box office like this is indeed common, even if it is discovered, it is not a big problem.

Besides.

The timely film platform is in your own hands.

It is obviously impossible for the outside world to know the real situation.

Therefore, Zhao Jianfeng didn't take it to heart, and let Xiao Bufan get it.

Previously, he knew that because the Zhao family suddenly stepped into the entertainment industry and used the communication between the high-level executives of the two families to become the largest shareholder of the timely film platform, Xiao Bufan's previous efforts made a wedding dress for Zhao Jianfeng.

Guilt, this word, Zhao Jianfeng can't have it in his heart.

But he doesn't want to affect the cooperation between the two families because of these, although the Zhao family has obtained a lot of resources in the entertainment industry from the Xiao family, but they have also paid a lot.

It is precisely because of this that he will fake Xiao Bufan's desire to fake the box office of "Crazy Racing" through the timely film platform, and he did not stop the other party and let him do it, through his understanding, it is not a big deal anyway.

Xiao Bufan heard Zhao Jianfeng's answer and left with a hint of satisfaction.

A moment later, Zhao Jianfeng also left the company.

Although it is late at night, for many people, there is still no rest, waiting for something.

When "Fast and Furious", "Crazy Racing", and "Speed Drift" were announced today's box office book statistics, they once again caused countless people to exclaim.

"Fast and Furious", 170 million Chinese dollars.

"Crazy Racing", 84 million Chinese dollars.

"Extreme Drift", 28 million Chinese dollars.

If "Fast and Furious" is still like Yang Ming's previous movies, the box office results are hot and popular, it is still expected by everyone.

Then, under the strong pressure of "Fast and Furious", "Crazy Racing" still grabbed 84 million Chinese yuan, which was unexpected by many people; the most incredible thing is the Hollywood blockbuster "Speed Drift", the box office performance of today's premiere will be so low!

Even, some people think that this box office statistics may be wrong, otherwise there will be absolutely no such a big gap.

The box office figure for the premiere of "Fast and Furious" yesterday was 130 million Chinese yuan.

And now, the premiere box office of "Fast Drift" has not even reached a fraction of that of "Fast and Furious".

This can no longer be regarded as a gap, but the two are not at the same level at all.

If there really is such a big gap, then "Speed Drift" will not be compared to "Fast and Furious" at all, because "Speed Drift" is not worthy.

If all this is true, then from the beginning, maybe it was a joke.

This time, Yang Ming didn't go to watch "Crazy Racing" like before, but also went to watch "Speed Drift" in person.

Late at night, when he received the box office statistics of today's three movies with completely different box office statistics, he was also very surprised.

The box office performance of "Speed Drift" shouldn't be so bad, right?

You know, this is a film produced by Pan American Entertainment and CAA.

Whether it's the cast or the director, they are all Hollywood front-line personnel, how can the box office be so low?

Is it really unadaptable?

Or, does the movie have some problems?

You must know that although the promotion of "Speed Drift" in China is not as good as the geographical advantages of Oriental DreamWorks and Victory Pictures, it is not much worse than other local film companies.

It stands to reason that no matter how unaccustomed "Speed Drift" is, the box office performance on the day of the premiere should not be so bad!

Is it because there is no premiere?

Compared to the premieres of the two films "Fast and Furious" and "Crazy Racing", the premiere of "Speed Drift" is just a simple ceremony.

After all, Huaxia is not the base camp of Hollywood, according to the news from Barber's side, the premiere held by Pan American Entertainment and CAA in the United States is also star-studded, not much worse than what they did in China.

It's just that I don't know what's wrong with the data on the United States side, coupled with the time difference, there is no news on the box office results of "Speed Drift" on the first day of the movie on the United States side, as well as the box office data of "Fast and Furious" and "Crazy Racing".

Bobble had just called and said that it might be a few hours to wait.

I'll have to wait until I get up tomorrow morning and see it again.

Yang Ming thought for a while about why "Speed Drift" was released in China, and without thinking of any reason, he began to look at the box office statistics email that Liu Xinsheng had just sent from his laptop.

Compared with yesterday, the box office of "Fast and Furious" has soared by more than 40 million yuan.

Such a high increase may be an incredible thing for other movies.

But Fast & Furious did.

There is only one reason, that is, as long as the MAX giant screen theater that screens "Fast and Furious" is today, the venue is full, and the attendance rate is 100%!

Because MAX movie ticket prices are much higher than 3D movies.

In this case, it is only natural that the box office of "Fast and Furious" has skyrocketed.

Especially in the morning and noon when the attendance rate is extremely low, the MAX giant screen theater is still full, which can imagine the attraction of MAX to fans.

It seems that the marketing plan that continued to hype the topic of MAX giant screen yesterday and today has succeeded.