The clash between Pudding and four state-owned shopping malls has attracted strong attention from local media in China Overseas.

One day after the collective exit incident, the price war officially detonated.

On the morning of March 16, 2000, Pudding announced the price reduction of 38 kinds of similar goods sold at the same time as the four major shopping malls.

On the evening of March 17, all the store managers directly operated in Zhonghai City, including each OFC responsible for guiding franchisees, were convened to hold a meeting overnight, and the headquarters strictly ordered that each branch must strictly implement price reduction measures at all costs, and must act in a unified manner without special circumstances, special products, or the nature of the store.

This time, Chen Zier must let people know what an executing company Pudding is, and such a company will be very poor?

So in just two days, more than 1,000 pudding convenience stores have erected information about price reductions.

The information spread rapidly, and that night, more than half of the pudding convenience stores had panic buying behaviors of varying degrees, and the TV media quickly followed, and the camera was full of long queues in front of the cash register!

As soon as the data came out the next day, everyone was shocked! On average, the daily sales of each store exceeded 11,000 yuan, and the sales of pudding in one day were as high as 12.63 million yuan!

But it's only the first day, and there are still many people who don't know what the situation is, but with the expansion and deepening of the publicity, the incident is speeding in a more tragic direction, as if the whole city is crazy!

And it's all because of the pudding!

On March 18, the person in charge of a shopping mall, one of the four major shopping malls, told reporters: "There is no problem for us to fight a price war." We don't have a family to take out 10 million, it's 40 million. Just if we engage in centralized dumping in this way, many enterprises will be damaged or even crushed!"

His demeanor and tone still revealed contempt.

As soon as this sound came out, the whole city was in an uproar.

The operation of pudding in the media has not stopped, Chen Zier has acquaintances in this regard, and China Overseas TV has a temporary film crew to start a comprehensive real-time record of the storage and logistics of pudding, the rapid distribution of fresh food and the store information system.

One hand price, one hand origin, from the purchase, to the final delivery to consumers, pudding to show the concept and technology of all-round leadership to everyone, but also let the opponent understand that you are backward from the beginning!

This confrontation lasted for several days, and both sides continued to fight fiercely, and the opponents only felt that it was a pity that now that the pudding had become large, they could no longer contain the pudding in terms of supply.

The price war is continuing.

There's always something new in the media war.

Pudding announced that on March 22, the supermarket that has been in preparation for a long time will officially open for business.

Then the day before, on the evening of March 21, the four general managers of the four major shopping malls collectively visited the "China Overseas Daily", in the interview, they unanimously spoke: "Market competition should be the competition of commodity quality and after-sales service, we must be responsible for the country, fight a price war, the loss of the enterprise is not small, the national loss is greater, and the factory will be unlucky." ”

The implication is that pudding has become a demon that disrupts the market and harms most people.

Shi Yangqing accompanied Chen Zier to watch this interview in the office.

In fact, what the four of them said made sense......

Shi Yangqing said: "The specific statistics have not yet come out, but this price reduction, our suppliers and some production enterprises have basically suffered varying degrees of losses, some are not small, pudding is indeed under pressure in this regard, and there are also voices in public opinion that pudding is the 'culprit'." ”

Chen Ziyi's eyes were serious, but his face was not tense, "Even if they tell the truth, it's useless." ”

"We will come at our pace, and tomorrow the supermarket will open normally, and then arrange a press conference for me, and then the TV station's filming program will be launched. ”

Shi Yangqing nodded, "I mean, for tonight...... We don't need to do anything about this particular situation?"

Chen Zier smiled and shook his head, "No, not at all." I'll tell you a story......"

He smiled with a look of memory on his face, "Let's just say that there is a reporter who goes to interview a person a day, an ordinary person, not particularly rich or poor." ”

"Hmm. Shi Yangqing listened carefully.

The reporter asked, sir, if you have a million, are you willing to donate? He hesitated, do you want to donate everything? The reporter said donate both, and then he nodded, "Okay, donate all." ”

Chen Zier thought of Uncle Ge and wanted to laugh a little, "As soon as the reporter heard that he was a good person, he asked again, then you have 10 million, why don't you donate it too?" The reporter asked again, what about you have 100 million? ”

Then the reporter asked, if you have a car, would you be willing to donate?

The gentleman shook his head and replied, "I don't want to." ”

Chen Zier asked her: "Do you know why a person is willing to donate a billion yuan, but not a car?"

Shi Yangqing felt a little interesting, but she thought about it carefully, but she still couldn't get an answer, "Why?"

Chen Zier said: "This gentleman's answer is because I really have a car. ”

She blinked twice, a hint of realization.

"That's why I said that the four of them are useless, no matter how factual they are, and that's the reason. Today, the competition between the two of us is the competition under the market economy, pudding does force some factories, enterprises to make profits, but it is consumers who benefit, tonight they watch this TV show may think, yo, pudding seems to make some people lose their jobs, will this not be good?"

"But when they put their hands in their wallets and spend, do you guess they're going to buy the cheaper ones, or are they going to buy the more expensive ones out of some sympathy or out of anger at the puddings that somewhere?"

Shi Yangqing also smiled, "This is a very interesting thought. ”

"How easy it is to say a righteous word, as soon as I touched my mouth up and down, I immediately came out. I hired a few good copywriters, and I didn't brag about it, and I could make up a book [from scratch] for these words. ”

Chen Zier said confidently: "So they made two mistakes, first, it is now a market economy, not a planned economy, whether the business can be done well depends on whether consumers are willing to pay money, these people are not willing to spend money, no matter how good you are to the country, no matter how good you are to your partners, it is useless." ”

"Second, although it is said that provoking consumer emotions is a method. But any emotion is fragile in front of money, and there's only one way you can stop consumers from putting money into the pockets of competitors......"

"That is to tell them that you can get more out of that bill. ”

All of this has become a reality.

On the first day of the opening of the supermarket, there was a big sale and a big promotion, what was the result?

The four cash registers are all lined up in a long line! The eight logistics vehicles prepared in advance continue to transport goods!

At this time, you go and tell them which company has suffered a lot of losses, and the products of the pudding cannot be bought, do you see that someone will pay attention to you?

In the evening, Chen Zier, chairman of Shengshi Group, formally met with the media, and he had to tell some old stubborns why the flowers are so red!