As a private entrepreneur, he confronted four large shopping malls with state-owned backgrounds at the same time, and Chen Zier's young and wealthy image added a certain element of madness and wildness.

In the ten days since this incident, it can be said that it has attracted widespread attention in Zhonghai, and because of Chen Zier's reputation, many people in the country have noticed this extremely fierce business war.

Location, 13th floor of the Ring Building.

The room used to welcome the reporters has been crowded with many people, and people are looking forward to the appearance of the young Chen Fuhao at this critical time.

The staff of Shengshi Group looked at the waiting, and there was finally a commotion in the waiting, the room was close to the inside, and the door in the corner finally opened at the appointed time.

Gray suit, short and neat hairstyle, straight and straight figure, the most eye-catching young entrepreneur of this era, as soon as he appeared, he was the focus of everyone present.

The sound of a chair moving, the sound of a camera pressing the shutter, the little exclamations and excitement of a young girl covering her mouth......

With just a smile, he livened up the otherwise silent room.

In the past few days of the concentrated confrontation between Pudding and the four state-owned shopping malls, the young rich man who has had hurricanes all over the country has not been revealed, and people are speculating that in the face of such a major test and challenge, in the face of four old foxes with rich experience and experience, how will the 'fledgling' Chen Zier react?

There are all kinds of speculations.

But now the answer is revealed.

Chen Zier is not only well-dressed and clean, but also has no problem with his mental outlook, not to mention that his face is full of red light, but at least he looks very full, and his line adds to the charm of a successful man.

"Welcome to all journalists, let everyone wait for a long time, I am Chen Zier. "The opening was as simple as possible, he didn't like to procrastinate, so there was nothing like 'welcome to Chen Zier, chairman of Shengshi Group', he stood on the podium in the upper right corner and started to speak directly.

"First of all, thank you all for your reports on the situation of Pudding these days, thank you for your attention and concern for Pudding, thank you. ”

"Today, Pudding Convenience Store, a subsidiary of Shengshi Group, held a press conference here, and the reason is clear to everyone, I generally have something to say, because there is nothing that can not be said, so the specific reason is naturally because of the market competition between Pudding and the four major state-owned shopping malls. ”

"I told my executives within the company that Pudding welcomes competition, embraces competition, is not afraid of competition, and competition promotes positive momentum in the company. Of course, I am referring to legitimate, legitimate means of competition. We suffer more from this, because scolding people doesn't break the law, so people scold you on TV, and it's really hard for you to say that others have broken the law. ”

When the reporters heard this, they all laughed.

And Shi Yangqing, who was standing next to him, had a dark face, and sure enough...... It's useless to prepare a draft for this person, the front is fine, it's only a few words, and suddenly he started to play on the spot.

And looking at Chen Zier again, he was also very happy and laughing.

"Of course, I'm not going to curse people here today. Today, I want to talk to you about the pudding, why we can reduce the price, why the cost is lower than that of the same industry, and why the fresh food we sell is really fresh. ”

"Of course, there are many reasons, not only my own credit, but also the scientific management of the general manager of our branch, but I will only talk about one factor here today, information. ”

Chen Zier will not do things in a dull manner, in fact, this press conference has been broadcast live by China Overseas TV.

There are many pudding stores, but it is true that every store is equipped with a TV, and only the directly operated part and the newly opened pudding supermarket have a TV.

It was the peak time when I came home from work in the evening and was hungry to buy something to eat, and he appeared on the big TV set in the pudding supermarket, and he also appeared on the TV set in some stores.

People are no strangers to him, this is Chen Zier, the most bullish college student in the country.

As a result, the number of people gathered in front of each TV gradually increased......

“… Pudding has been investing in upgrading its store information system, because I know that a chain of convenience stores is dependent on information, information-oriented ordering, if anyone has done part-time work in Pudding, you know, ordering is the most important job of front-line employees, ordering too much will produce unsalable, ordering too little will lead to out of stock, so the accuracy of ordering is the most important part of the performance of every store, including direct stores and franchise stores. ”

"It's not just important, for our logistics and distribution system, the accuracy of daily ordering can make or break production and distribution. But the difficulty lies in how we can hand over such an important matter to thousands of employees on the front line, and if this kind of management is not done well, it will be a disaster. So from the first day, pudding is in the construction of the store information system, more professional terms I will not tell you, I will only tell you a set of data, in 1997, pudding just began to get on the right track, we took a meager profit to buy a computer, the first time began to deal with data, in 1998, pudding began to take shape, that year we invested 3 million yuan to build a simple first generation of store information system, in 1999, pudding on this investment increased sixfold, we spent 18 million yuan to upgrade to the second generation of store information system。 ”

Chen Zier said to the camera: "So people wonder why the price of pudding has begun to slowly drop in price in the past few months, and many people have figured out various reasons, but I want to tell you the real reason today, that is because this system has begun to work, it has increased the original ordering accuracy of pudding from 58% to 72%, and the cost of all aspects of pudding has been greatly reduced." ”

There is a screen next to him, and everything he talks about is pictured and evidenced, and the pictures and sounds that go out through the camera are projected onto the TV set, and then enter people's brains, and more and more people are attracted by the 'special features of pudding'.

Speeches also need to be skillful, Chen Zier knows that he has said something, and some people may not be able to understand it at all, so he added some 'absolute' words in a timely manner, which are easier for reporters to pay attention to: "In short, the cost control of pudding is better than every opponent, and now there is a voice saying that pudding's current price reduction is a loss, and Chen Zier is taking his own 5 billion to fill in, and if it is filled, it will be over." ”

"Actually, I can tell you with absolute certainty that pudding has been making a profit. As for the others...... Whoever is uncomfortable knows. ”

There's a new term, and everybody's chewing on, store information system? What is it?

Chen Zier made a voice for the first time after this incident, and as soon as he spoke, he shouted his desire for victory with a high gesture of 'pudding is still profitable'.

Maybe not everyone will believe what he says.

But don't worry, the video shot by the official TV station is waiting to be released......

And if you want to talk about trade secrets, it's not that the store information system is not a big thing, and there are also slightly famous convenience store brands in the future.

But as he said at the beginning, is the success of Pudding due to one of these things? Impossible, its advantageous expansion strategy, his business philosophy, every aspect, every point of the pursuit of perfection has created the company's current success.

And after preaching this main part, Chen Zier also accepted the question.

The first question is: Mr. Chen, can you talk more about the store information system you talked about?

Chen Zier replied: "I am a program blind in the IT field, I definitely can't tell you about the specific technology, and time does not allow, I can only tell you that we will continue to invest heavily in upgrades, and Pudding is not just a company that buys and sells goods, we have technical content." ”

The technical content is still a new word, but the meaning of the expression is not difficult to understand, and the media workers who are sensitive to the word have all quickly jotted down this rather interesting new word.

The second question, a slightly more acute question, a female reporter asked: "Chen Dong, what you said is very wonderful, very humorous, and has also broadened our horizons, but I would like to ask how you can prove that the so-called improvement in ordering accuracy is true? The second question is, if they are all true, do you really believe that this still rudimentary system alone can defeat the alliance of the four major state-owned shopping malls?"

Chen Zier knows that there are a lot of people watching him now, but he can only see a bunch of cameras in front of him, in fact, he prefers to face people.

Pushing the microphone to his lips, he said, "In a few days there will be a long documentary-like video on TV." There are many reasons for the success of Pudding, I only mentioned one today, and when you finish watching that video, you will find out ......"

"Don't say if you won, you probably can't even think of how Pudding will lose. ”

As soon as these words came out, everyone was shocked!

……

PS: I saw that the little flying carpet protector has been rewarded many times, and there seem to be three rewards alone, and I can't remember the other bits and pieces, and I'm embarrassed to be rewarded, it's just so thin-skinned......

In fact, I have some headaches tonight, either the pain of being annoyed by things, or a physiological headache, which may have been blown by the cold wind after running. Hopefully I won't wake up sick tomorrow or something...

I am also very grateful to ^_^ the head of the eagle for today's reward. Yesterday and today, there are old IDs that have not bubbled for a long time, happy ing......