"Mr. Dong, do you have a specific plan to solve this public relations crisis?"

"Could it be this method of transfer, but is this a bit of a palliative rather than a cure?"

Dong Mingzhu smiled: "There is always a better way for the rhino?"

"I didn't think of a better way for the time being, I just thought about the five principles of crisis public relations. Xi Ming was also preparing to communicate with Dong Mingzhu in the direction of his previous thinking.

Suddenly, she happily exclaimed, "My plan is based on these five principles!"

"According to these five principles. Xi Ming was surprised, because he had also included each item in the reference, but he found that he couldn't think of a good way to deal with it well, so he just thought about it.

I'm curious about how Dong Mingzhu will practice.

"How do you do that?"

"Mr. Xi, it is almost three hours before the news release, and according to one of the principles of speed in crisis public relations, it is necessary to make an announcement to the outside world quickly. ”

"And what's the announcement?"

"The company should take the initiative to apologize to the public, admitting that the crisis faced by Brother Xiong Paper Grilled Fish Catering Company is not a food safety crisis, but a management problem, this management problem should be borne by the company's headquarters, not just the store to bear this responsibility, because the responsibility management is not known in the Xia Shi store, but in the management system formulated by our headquarters, I think Xiongge Paper Grilled Fish is the first person responsible for the responsibility, so as to win the trust of the public. ”

Xi Ming nodded: "This is first of all the core issue that the public is most concerned about, which involves issues of interests and feelings. ”

You must know that this will not make the employees of the Xia Shi grilled fish store under huge pressure, which is very benevolent, in addition, this approach is very clever, to transfer the root of the crisis food crisis to the management of the problem, this is to divert the public's attention, if it has been entangled in food safety, then Brother Xiong's paper grilled fish store will be completely finished. ”

"You let the headquarters take the blame for this trick, I think it's okay, when the crisis comes, carry the black cauldron that belongs to it, and play a role in the storm at the critical moment, because I seem to have seen similar ...... before"

At this time, Dong Mingzhu also had the exposure incident that Xi Ming said in his mind.

"Is it an all-seasons hotel?"

"Yes. ”

The hygiene problems of the "All Seasons Hotel" were exposed by the media, and the video of the "cleaner wiping the toilet with a face towel" attracted public attention. Late at night that day, the official Weibo of JI Hotel issued a "Statement on the Illegal Cleaning Incident of JI Jinan Quancheng Plaza Store", confirming that the video was true, expressing a profound apology to the parties and the public, and giving the employee dismissal and dismissal of the manager of the Quancheng store.

That time public relations was considered by the industry to be completely unqualified, sacrificing their own employees to calm public opinion, this kind of eagerness to let public opinion reverse, busy with public relations art to cover up mistakes, busy with brainwashing the public This is a very dishonest attitude, we have to use a more clever way to do this, so, Mr. Dong, what you said I am accurate, you must write a high-level apology letter to the public to express apologies, reflecting that this pot is back by the company, this mistake our company must change, this employee we must continue to raise ...... Instead of firing, we can't shift the blame to the employee. ”

"Okay, boss, I know, this kind of public relations will make people's eyes shine, so that the crisis can counterattack, maybe it will turn bad things into good things, you see me. ”

Dong Mingzhu's words made Xi Ming feel that he was not half a star behind this strong woman who had long been famous in the business world.

Look at people, not only can you find a solution to the problem in a short time, but you can also be like that...... Still thinking about bad things turning into good things!

This realm is really too bad.

Looks like I'm going to have enough exercise!

……

For Xiongge's paper grilled fish store, the hygiene problems exposed, rats crawled into the pantry, hot pot colander took out the drain, and the dishwasher was full of dirt......

Three hours after the media exposure.

Netizens almost felt the collapse of the image of a grilled fish "myth" restaurant that had become a nationwide chain in four years.

Various competitors and other catering predators beat the water dogs on the roasted fish on the male brother's paper.

However, at this time, Brother Xiong's paper grilled fish chain restaurant company issued an announcement to the outside world.

Brother Xiong's grilled fish point headquarters spoke.

issued a letter of apology for the store in Huli District, Xiangshi District, Xia City, which was drafted by Dong Mingzhu, a strong woman in the business world, in less than a quarter of an hour:

Dear customers and friends,

Hello!

Today, there are media reports that our company has a summer city Huli district store, Xiang case district store kitchen rats, tableware cleaning, use and sewer dredging and other health and safety hazards, after the company's investigation, that the media reports disclosed in the problem is true, the health problems of each store, has always been our most concerned thing, every month our company will deal with similar food safety incidents, the results of such incidents will also inform the public, in any case, for the occurrence of such incidents, we are very guilty, here to express sincere apologies to customers and friends。

Customers and friends can check our official website, or by searching our official account, to inquire about our company's past handling of such matters.

I am very sad and sad that the recurrence of rats and other hygiene problems that have been exposed, and today our media friends have also provided us with photos, which makes us very ashamed and guilty, and we thank the media and customers for helping us find these problems.

We thank the media and the public for supervising our Xiongge paper grilled fish, and pointed out the loopholes in our work, which exposed the problems in our management, and we are willing to bear the corresponding economic and legal responsibilities, but we are also confident that we will put an end to these problems as soon as possible We have also arranged all stores for rectification, and will follow up to publicly issue a rectification plan, and also hope that all media and customers who support Haidilao will supervise our work.

Thank you again for your concern and supervision of our Xiongge paper grilled fish.

Xiong Ge Paper Grilled Fish Catering Co., Ltd., X, X, X, X.

After this announcement.

Brush brush brush.

Many people felt the sincerity of Brother Xiong's grilled fish on paper, they admitted their mistake, they actually admitted their mistake immediately, immediately, they did not shirk their responsibility.

Apologetic so thoroughly!

"Wow!"

You must know that when this kind of thing happens, many companies will shift the responsibility to an individual or a small unit, and it is their management who has an accident in this store, and the company headquarters will take the blame......

And then, then.

Many professionals immediately saw that this was a move that did not follow the routine, and the more they analyzed, the more they found that there was a big door in the apology letter, a very big doorway!

There are masters, there are masters!