This letter of apology, professionals immediately saw the doorway.

Some people in the catering industry gave an analysis.

Brother Xiong's paper grilled fish did not follow the old-fashioned crisis public relations routine of the past, but was in a league of its own.

You must know that many enterprises, in this kind of crisis public relations, first of all, will not immediately admit that they will not immediately admit that there is such a crisis, they take a procrastination trick, and only promise to investigate it, which is not wrong in nature, but in many cases, the results of the company's investigation will not be announced for a long time, and even when public opinion cools down or the attention is diverted by other hot spots, it will not be done, which is the style of many enterprises in China.

What's more, they don't admit their mistakes at all, but still hint at the public in their statements, saying that their own companies are also victims, such as being framed by peers, which is suspected of media fraud, etc., in order to win public sympathy.

And after Brother Xiong's grilled fish on paper was exposed, he did the opposite and immediately admitted his mistake completely.

In the apology letter, he apologized very sincerely and admitted that "the problem is true." ”

The unscrupulous company that lacks morality actually denies it this time!

This is not the previous routine, saying that it is partially true, and diluting the exposed content is to expand or something, but to admit at the beginning, express sincere apologies, be willing to bear the corresponding economic and legal responsibilities, promise to carry out rectification, and publish the rectification plan.

the groove.

This is equivalent to not hiding it, revealing your own ugliness!

Unlike some corporate propaganda exposed stores are accidental factors, it is one or two stores that have such problems, it is a special case, and even because of a certain employee who violates the regulations and other excuses, Xiongge grilled fish on paper is abnormal, and also actively guides the public to pay attention to the public in the apology letter, and the public pays attention to the relevant food safety issues on its website, WeChat public account on the handling announcement.

In those handling announcements, the handling opinions on the relevant issues were clarified.

It's even more convincing!

For example, the handling announcement of food safety inspection in X year and X month.

About the incident handling report of one of our stores.

……

X year x month, our company found a number of food safety does not meet the standard phenomenon, now the situation and the decision to deal with the decision is announced as follows, I hope that all management personnel pay attention, once the company checks the problem, will be severely punished!

1. The monitoring of a store in Shanghai shows that at 23:51 on July 10, an employee drank watermelon juice in the fruit room, which was included in the store's food safety assessment, and the store was required to rectify and train employees.

2. A pack of red rice in the Shonan Sun store has expired, and it has been included in the store's food safety assessment, the product has been discarded, and the store's expiring product ideas have been trained to be processed in advance, and attention should be paid to the new stacking and use of the product according to the new age.

3. The temperature at the outlet of the dishwasher in Feixian County is 65 degrees Celsius when it is running, which does not meet the food safety requirements and is included in the food safety assessment of the store, and the store has been required to rectify.

……

That's what people do all the time.

It's not a bad guy and an unscrupulous merchant who has been cheating consumers.

Guiding the public into Xiongge's paper grilled fish store is the most unexpected.

Because of this public opinion crisis, the incident of grilled fish on Xiongge's paper is a massive amount of traffic and countless members of the public this time.

This is what Dong Mingzhu said is the confidence to turn into a crisis and turn bad things into good things.

Xiongge Paper Grilled Fish Store will regularly put the food safety issues inspected on the official website almost every month, and in comparison, no similar content can be found on the official website of McDonald's, KFC, and Steamed Kung Fu.

According to the analysis of all catering public relations analysts, Xiongge's initiative to grill fish on paper gives people the feeling that there is a certain probability of food safety problems, but Xiongge's paper grilled fish has been improving enough.

This trick is a masterpiece!

Don't be a scoundrel, but play the warm card in a different direction, and also hit the pain points of customers!

……

In addition, when dealing with the crisis mentioned earlier, many enterprises usually limit the problem to a certain minimum unit, and an employee violates the company's management regulations, that is to say, the company's management is fine, and the problem is usually in the wrong employee, which is also a kind of behavior of losing the pawn and protecting the car.

To put it more colloquially, it's to find a substitute for the dead!

This hypocritical approach is known to the public at a glance.

However, this time, Xiong Ge grilled fish on paper was unusual, and instead blamed the management for the problem, which he mentioned in his apology letter that it exposed our management problems.

In the apology letter, analysts and thousands of members of the public felt that the most touching point was that Brother Xiong mentioned in the handling of the paper grilled fish that "the cadres and employees of the two stores involved in the closure do not need to panic, it is so special that they are popular, they only need to rectify in accordance with the requirements of the system and admit the corresponding responsibility, the occurrence of such incidents is more of a deep-seated management problem of the company, and the main responsibility is borne by the company's board of directors."

Something happened, the pot was carried by the company's top management, and Brother Xiong's paper grilled fish not only did not move the responsibility for the crisis down and limit, but increased and expanded.

In addition, Brother Xiong's paper grilled fish catering website gives people a very different feeling.

The usual efforts have impressed the public.

Because many enterprises have diluted the public opinion of the crisis, it is not over, but Xiongge Paper Grilled Fish has notified the rectification measures in the previous incident handling, and each measure corresponds to the relevant person in charge, including the company's general manager, deputy general manager, company director, etc., too careful, such a conscientious enterprise does not know how many awesome catering companies.

All of the above.

This may show that Brother Xiong's paper grilled fish tried to express his sincerity and determination to rectify through this, and rats appeared in two stores, rats crawled into the pantry, hot pot colander took out the drain, and the dishwasher was full of dirt...... It doesn't seem to be a big deal, because Brother Xiong's paper grilled fish has been improving, and a letter of apology seems to be starting to make the public feel that Brother Xiong's food safety and hygiene problems are not so serious.

Moreover, Xiongge's honest attitude of admitting mistakes and not shirking responsibilities reassures employees, and it is a responsible enterprise, which is in stark contrast to other hotel and catering incidents that have been in a uproar recently.

Brother Xiong has always been known for his good service and has accumulated a lot of fans, and this public relations makes everyone believe that this is just an isolated incident.

The reporter went undercover for a few months before discovering a mouse, compared with the Chinese catering industry where gutter oil is rampant, Brother Xiong's grilled fish on paper is already a clear stream.

Brother Xiong's paper grilled fish store, which was attacked by previous public opinion, was released after the release of the apology letter.

The trend of public opinion among netizens changed all of a sudden.

A certain head is big: "Brother Xiong's attitude and public relations on paper grilled fish are still very good, but I can't forget the exposed picture, and I'm a little sad." ”

Sun Wukong is invincible: "Protect employees, admit mistakes, and actively correct them, it's really great, look forward to the change, after all, the service is really good!"

aa92: "To be honest, I was moved, let the employees rest assured, do not shirk their responsibilities at all, find problems in time, rectify them in time, I hope to do better, the public relations department is good." ”

Your sister's nickname is Black Rose: "To be honest, I think someone is smearing our male brother on a paper grilled fish, agree to the top!"

Chen Chengang: " As a loyal customer of Brother Xiong's paper grilled fish, I am very responsible to tell you that if Brother Xiong's grilled fish can not be eaten, then there is no grilled fish on the market to eat, I eat other family's grilled fish is uncomfortable, but Brother Xiong's paper grilled fish will not, the market has Brother Xiong's paper grilled fish catering is everyone's greatest blessing, otherwise which store can be clean now, it is not easy to do Brother Xiong's paper grilled fish, this time it is also a good thing to be reported, it will make Brother Xiong's paper grilled fish sound the alarm, and it will only do better in the future, so that I can eat more assured……

Banya Lulu: "Actually, I think most of the stores of Brother Xiong's paper grilled fish are still good. ”

"I hope you continue to make corrections, and I will still love you as always. ”

……

Public opinion turned.

The entire senior management of Brother Xiong's catering breathed a sigh of relief.

However, the matter is certainly far from over.

Xi Ming, Dong Mingzhu and others also knew that the first public relations apology letter would bring this kind of crisis public relations to an end, which was obviously impossible.

A public relations campaign that can turn into a crisis is to regain the trust of the public through practical actions and tangible results for management improvements.

Now public opinion has turned, but the public who continues to attack is also countless.

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