Chapter 777: Lin Cheng who stirred up his fighting spirit

One second to remember [new] (.)

In recent times, there have been reports about the Lin Group, especially the BBK Group. x

However, the decline of the media, the departure of a large number of management, and the reinvention of dealers not only did not make Lin Cheng sluggish, but aroused Lin Cheng's fighting spirit.

In the eyes of outsiders, the Lin Group and even the BBK Group have experienced a large number of high-level exodus, especially the departure of Duan Yongping, which means that Lin Cheng has begun to be unlucky, and the real crisis of the Lin Group is coming.

However, in Lin Cheng's view, there is no panic when he has money in his hands, as long as he has a huge cash flow, even if the Lin Group files for bankruptcy now, Lin Cheng will be able to pull up a company that is even bigger than the Lin Group the next day.

In film and television dramas, we can often see that the protagonists of Wei Guangzheng always say to the villain with a righteous and awe-inspiring face: Money is not everything.

But reality often teaches us that without money, we can't do it.

Reflected in the shopping mall, there is a saying that capital is king.

Lin Cheng hasn't counted how much money he has for a long time, but in Lin Cheng's impression, not counting corporate assets, shares, real estate and other wealth, he has tens of billions of dollars in cash flow alone.

If you have such a terrible wealth, where is there any crisis?

Not only is there no crisis, Lin Cheng on the contrary also took advantage of the opportunity of Duan Yongping's departure to collect all the shares of BBK, and now the entire BBK Group has become a wholly-owned enterprise of Lin Cheng.

……

On February 7, Lin Cheng convened the new senior executives of BBK to hold a senior management meeting in the BBK headquarters building.

At the senior management meeting, a group of high-level executives seemed to be affected by the negative reports of the past few days, including Sun Deyan, who had just been appointed as the group's president, and they were all worried, as if the sky was about to fall.

However, Lin Cheng's words made all the senior executives excited, Lin Cheng said: "I announce that I will inject another 6 billion yuan into BBK Group to fully support the development of BBK Electronics Group."

Not only is BBK itself leading in the field of electronic audio and video, BBK household appliances will also develop drastically, in the two major fields of electronics and electrical appliances, go hand in hand!"

Six billion?

Sun Deyan, Zhang Xiuhua and other high-level people looked at each other, and they didn't seem to have eased up.

After a long time, Sun Deyan asked tentatively: "Mr. Lin, do you mean to inject six billion yuan into the BBK Group and fully support the development of BBK?"

"Of course!" Lin Cheng said affirmatively: "When have you ever seen me talking? I tell you with great certainty that the amount of money I injected into BBK will definitely only be more than six billion, not less." ”

"Long live Mr. Lin!"

"Mr. Lin is mighty!"

"Mr. Lin is awesome!"

When it was confirmed from Lin Cheng's mouth again that he would inject six billion yuan into the BBK Group, the high-level executives of the audience swept away the haze of the past few days, and burst into earth-shattering cheers.

In the end, it was the older Sun Deyan who calmed down first, and he asked in a trembling voice: "Mr. Lin, how should I spend these six billion funds after they are injected?"

When everyone heard this, they all quieted down, and their eyes were firmly locked on Lin Cheng, for fear of missing every word Lin Cheng said.

Lin Cheng took a sip of tea, and then said: "How to spend six billion? First of all, we have been developed by the BBK laboratory for nearly two years, and will soon produce and sell the DVD player, I have long said that with the end of the VCD market, the future will be the era of DVD domination."

However, some domestic DVD player manufacturers are still stuck in the VCD era and cannot extricate themselves, so they also specially come up with SVCD and CVD, which are called super VCDs.

But I want to say, it's useless, super VCD is still VCD in the end, and its image quality is far from comparable to DVD.

Nowadays, DVD manufacturers are foreign manufacturers, they control the pricing power, and set the price of DVD as much as twice as high as VCD, which has the so-called SVCD and CVD living space, but once foreign manufacturers lower the price, then domestic manufacturers will not have any living space.

Therefore, at the end of 97 years, I asked BBK to be in place in one step, not to engage in any super VCD gimmicks with other manufacturers, and directly develop and produce DVDs to catch up with the international electronic audio and video development trend.

As the overlord of the domestic production of DVD players, we have the responsibility and obligation to develop the domestic electronic audio and video industry.

In order to develop DVDs, we either applied or purchased, and now we have a full set of patented technology for the production of DVDs, breaking the monopoly of foreign audio-visual manufacturers on DVD production.

In the next step, all the VCD factories under our BBK will be transformed and upgraded to DVD factories, and the VCD production equipment will be upgraded to DVD production equipment if it can be upgraded, and those that cannot be upgraded will be sold to other VCD manufacturers.

All in all, our backgammon is to lay a heart, stumbling on the DVD market, before foreign DVD manufacturers occupy the domestic market, take the first step, and establish our backgammon dominance in the DVD market.

To this end, I injected 6 billion funds, of which 1 billion, will be allocated to the company's audio-visual department, in CCTV, local satellite TV, provincial satellite TV and other TV stations to advertise, be sure to make BBK DVD an instant hit, become a pioneer in the domestic audio-visual market, trendsetters!"

Recalling the audio-visual market, in 1993, Jiang Wanmeng invented VCD, but unfortunately the decision was made to open the market and did not register VCD production patents in time, as a result, Wanyan VCD first sold 1,000 VCDs were all bought by domestic and foreign audio-visual manufacturers for slice research, so that Wanyan missed a development era.

If Wanyan can register VCD patents as early as possible around the world, the huge patent fees alone will be enough for Wanyan to grow into a huge enterprise like Panasonic and Sony.

The decline of Wanyan VCD is not only the regret of Jiang Wanmeng alone, but also a huge regret of all Chinese, and the only opportunity for China's electronic audio-visual industry to lead the world's advanced level has been missed in vain.

However, foreign audio and video manufacturers who have been committed to DVD research and development have registered patents early when developing DVDs, and have formed a 6C alliance formed by Hitachi, Panasonic, Toshiba, JVC, Mitsubishi Electric, and Time Warner, as well as a 3C alliance composed of three major technology developers: Philips, Sony, and Pioneer.

In the future, China's DVD manufacturers can be said to have suffered from these two major DVD patent alliances, almost every DVD sold, 60% of the profits have to be handed over to these two alliances, countless Chinese DVD manufacturers under the pressure of the two alliances, unsustainable, have gone bankrupt.

As a reborn, Lin Cheng naturally would not wait for the establishment of these two patent alliances to become the target of exploitation by these two alliances, so he did not hesitate to spend a huge amount of money and obtained a series of patents for the full production of DVDs early.

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