Although Lin Cheng invested 6 billion yuan in BBK Group, BBK's business is also very much. Fastest updates

Before the acquisition of BBK by Lin's Group, BBK had already achieved a leading position in the field of audio-visual, communication equipment and electronic education equipment.

After BBK was acquired by the Lin Group, BBK's leading position in the three major fields was further expanded, in addition to the VCD player produced by the audio-visual department, BBK is also the domestic telephone, cordless phone, PDA, student computer, repeater market hegemon.

As for the field of household appliances that began to exert force at the end of 97 years, with the strong financial support of the Lin Group, BBK has made great progress in the market of color TVs, refrigerators, air conditioners, washing machines, induction cookers and other electrical appliances, and BBK induction cooker has sat on the throne of the first place in the country.

However, at present, BBK is most well-known for the VCD produced by the audio-visual department, and BBK has invested the most manpower and material resources in the VCD market.

But Lin Cheng knew that the VCD market was already a day of the past in 1999, and the collapse was imminent, and no matter how much struggle there was, it was just a dying struggle, useless.

Therefore, Lin Chengcai made a big deal of one billion yuan to support the production and sale of BBK DVDs, so as to complete the transformation and upgrading of BBK's audio-visual department, and completely get out of the big pit of VCD.

Lin Cheng continued: "In addition to one billion funds will be invested in the audio-visual field, 500 million funds will be invested in the field of communication equipment, the current domestic telephone market, almost every household in large and medium-sized cities has installed telephones, the telephone market tends to be saturated.

We backgammon telephone, the next step of the development strategy is to follow the cat and draw the tiger, the implementation of Taizu's rural encirclement of the city strategy, open up the vast rural market of our motherland, the distribution department to learn from our Lin Group's agricultural machinery enterprises, to dare to go to the countryside, willing to go to the countryside, so that our backgammon telephone in the vast number of rural blossoms and fruits. ”

Li Feitong, vice president in charge of the communication equipment department, grinned excitedly when he heard Lin Cheng say that he would inject 500 million yuan into the communication equipment department, but later when he heard that BBK was going to go to the countryside, his smile turned into a wry smile.

He said with some hesitation: "Most of the employees in our distribution department are from the city, and they have never been to the countryside, so it is too difficult for them to go to the countryside."

Moreover, the economy in rural areas is underdeveloped, and most peasant families cannot afford to buy telephones. ”

Do you find it difficult to even go to the countryside?

Lin Cheng was suddenly dissatisfied, thinking about the Huawei of later generations, the slums of Asan, India, the hot African continent, and the chaotic drug lord country in South America......

These poor, dirty, chaotic, and poor third world countries can see Huawei employees busy everywhere, on the other hand, BBK, he just let them go to the countryside, but he pushed back and blocked, what kind of system is this?!

Lin Cheng said categorically: "As a backgammon employee, there is no reason to talk about it, the employee company will issue subsidies to the countryside to open up the market, so that the employees who are not willing to go to the countryside, you can say to them bluntly: If you don't want to go to the countryside, then lay off!"

As for the underdeveloped economy in rural areas and the fact that they can't afford to buy telephones, have you done market research? Do market research first and then say this, without research, you don't have the right to speak!"

Hearing this, Li Feitong hurriedly wiped the sweat that didn't exist on his head, and responded: "Yes, Mr. Lin, I will arrange for people to go to rural areas to do market research immediately after the meeting." ”

Li Feitong didn't expect that Duan Yongping was not easy to fool, and it was even more difficult to fool Lin Cheng if he was replaced, he was an extremely strict master with his subordinates!

Lin Cheng said: "Electronic education companies, the same injection of 500 million, the current domestic electronic education market, there are miscellaneous machines, shoddy products, competition is too chaotic and disorderly, manufacturers are uneven and other phenomena.

On the one hand, these phenomena have formed a distrust of the entire domestic electronic education market in the minds of consumers, and on the other hand, they have also led to a sharp decline in the profit margin of each product.

The main reason for the occurrence of these phenomena is that the electronic education market entry threshold is low, the supervision is not strict, the profit is higher, and the counterfeit and shoddy products have become the cash cow of illegal manufacturers.

In view of the uneven electronic education market, I still inject 500 million funds into it, in order to make BBK become the overlord of the electronic education market, through the careful implementation of the enterprise and excellent product quality to clean up the portal, awaken the correct consumption awareness and brand awareness of consumers, so that they really realize that in the electronic education market, only we BBK is a trustworthy product.

We are going to play the role of scavengers, and get rid of all those counterfeit and shoddy electronic education products, as well as a large number of miscellaneous machines!"

Listening to Lin Cheng's bold words, He Zhi, the boss of BBK Electronic Education Company, danced with great excitement, with the injection of 500 million funds, BBK's unification of the electronic education market is naturally just around the corner.

Lin Cheng continued: "To achieve a unified electronic education market, first of all, BBK must be able to get advanced electronic products, whether it is a student computer, a handheld computer, an electronic dictionary, or an electronic repeater, I have only one requirement for you, that is, to develop visual education products as soon as possible, electronic education products must be combined with audio-visual." ”

He Zhichao hurriedly responded: "I have written down Mr. Lin's words, and I will immediately implement the visualization strategy after the meeting and try my best to complete the goal of the e-education market issued by Mr. Lin." ”

"Hmm. Lin Cheng nodded, and then turned his gaze to Fang Panglong, who was in charge of the household electrical appliance company, and said: "The remaining four billion, in addition to one billion for research and development, three billion for the field of household appliances."

At present, BBK life electrical appliances company, involved in the field of life appliances have color TVs, refrigerators, empty off, washing machines, microwave ovens, induction cooker production, the company still adopted a comprehensive development, balanced development strategy.

In this way, there is no focus at all, in addition to the induction cooker market that domestic manufacturers do not pay attention to, BBK does not have a fist product, which is very unfavorable to BBK's reputation for household appliances.

The purpose of my Lin Cheng business is to do either not to do, to do the first in the country, the world's first, in the next three years, we will focus on the development of refrigerators, within three years to achieve the first domestic refrigerator sales.

Of course, I also know that the backgammon refrigerator has just started, and it has been less than a year since its establishment, and this goal seems to be a bit difficult for a strong man.

However, we can send an acquisition invitation to Kelon Electric Company in Shunde, Foshui, although Kelon refrigerator has been the first in sales in the country for nine consecutive years, but Kelon Electric's net profit has not been high, affected by the Asian financial crisis, last year's exports plummeted, unable to get more export subsidies from the government, and now has fallen into the dilemma of shortage of funds, which is a good time for us to acquire Kelon refrigerator. ”