023 "We Will Thrive Eventually!"
In the conference room of Tenglong online game company, because the company now has more than 50 people, Wu Feng will hold a manager-level meeting every week to report on the work of the previous week and the work arrangement of this week.
According to the information recently collected by the marketing department, including but not limited to major game platforms, official news, media previews, etc. In the next three months, seventeen games are expected to go live, and two old games will be released with new DLC versions. Among them are Swan's "Battle", Nettari's "Dream Heaven", Marubeni's "Demon Fall", Giant Blade's "Three Kingdoms Wars", and some other works by small and medium-sized game companies. Among them, Marubeni's "Devil's Death" has the highest market attention, because it is the work of Marubeni's gold medal producer Zhang Hao, which is generally optimistic about the industry and is very popular. The works of other swans, net wings, and giant blades may not be the fist works of the year, but just the launch of small projects by some regular studios, and it is expected that there will not be much publicity, and the market voice is relatively small. ”
Marketing manager Chu Lingyan explained while playing PPT.
"Zhang Hao!?This person is not simple, he is a numerical planner, and he has always done well in games. I played his previous work "Dragonborn", and from the perspective of each system, the numerical structure is very tight, and it is also very playable, and I brushed it for three or four weeks at the time. Luo Nancheng, the test team leader on the side, was surprised, "If our new product matches them, it may not be a good thing." ”
Chu Lingyan said: "Well, last week, Zhang Hao accepted an exclusive interview with Huaxia Game Network, and he has already made a bold statement, saying that this time the sales of "Demon Death" will at least exceed three times that of his previous work "Dragonborn", that is, the sales of three million sets. ”
"Three million sets!?" Luo Nancheng said in surprise, and even Wu Feng in front of the long table frowned slightly.
Luo Nancheng looked bitter and said: "I think we have to avoid the schedule of "Devil's Death", you know, Marubeni is a major domestic game company, since Zhang Hao has boasted that he wants to sell three million sets, it must not be untargeted." It is estimated that Marubeni has a high degree of confidence in Zhang Hao's new work, and will definitely spend a terrifying level of advertising money in this promotion, otherwise it will not set this sales target of three million sets. ”
Wu Feng lit the table with his right hand, fell into deep thought, and then said, "Ling Yan, what do you think?"
"I think it's a bit of a pity for the company to have three months of free time and do nothing. However, the strength of Marubeni's big company is there, and the promotion will be overwhelming, grabbing resources, strong exposure, and menacing! If we forcibly promote new games, it is true that the cost of advertising will rise a lot, and it may not be able to seize the mainstream exposure and traffic of the market. ”
The company is ready to launch a new game, which Wu Feng has said at the company's weekly meeting before, otherwise he would not let Chu Lingyan investigate the market situation.
"But then it was July and August, the summer season, and a lot of students were staying at home. If it weren't for the fact that the new products of Swan and Netwing could not be launched in advance, no one would want to miss this golden season!" Wu Feng said.
Chu Lingyan said: "Therefore, I tend to take a compromise approach, and I will not launch new games for the time being, but I can update the new activities of "Happy Landlord" and the new DLC of "The Legend of Sword and Fairy" to increase revenue and profits during the summer vacation season. ”
Three months of golden time, just like this, is it wasted?
Wu Feng fell into deep thought, and then said firmly: "I don't want to waste the summer vacation season, new games, let's play normally!"
When everyone present heard this, they were immediately surprised.
"What?!Mr. Wu, you're too risky, aren't you?" Luo Nancheng said, and Chu Lingyan also looked at Wu Feng with some confusion.
"I can understand everyone's worries and caution, after all, we all came out of small companies, and I am no exception! In the past, no matter how good the product was, small companies had no money to promote it, and in this sea of information on the Internet, it would be shattered and wiped out. Wu Feng said, "However, I don't want to miss the golden period of the summer vacation season, we must have the courage to face any opponent, because ...... We will thrive in our online games!"
"I announce that our new game will be launched on Friday, August 5th, and will not be changed!" Wu Feng said categorically.
After a short silence in the conference room, Chu Lingyan took the lead in speaking: "Understand, then I will ask the marketing department to make a launch plan, brand plan and activity plan in advance to meet the summer vacation season of Xinyou!"
"Then our testing department will also go all out!" Luo Nancheng also said, as a new official, he also hopes to give full play to his combat advantages in the company's first battle, and cannot drag the company back.
"Mr. Wu, when will our new game come from the United States?" Luo Nancheng continued to ask.
The studio over there said that the game was in the final stages of internal testing, and the version should be very stable. Wu Feng replied.
"That's good, that's good!"
…………
After the weekly meeting, Wu Feng returned to his office alone!
"Ding! Main quest released!"
Main quest: We desperately need an epic to get a round back, aren't we?
Description: The shame of Valkyrie: Level 1 Sword 999, like a ghost, has been hovering in the sky of our office! The cold ice rain slapped indiscriminately on the face, and the peers betrayed us like an executioner. It's time for them to shut up, and we desperately need an epic to get a game back, aren't we?
Rewards: 3% elimination of the Grudge of the God of the Game, Super Intelligence Points*800, Gold Master of 3,000 Beauties*1;
Mission Failure: Resentment increased by 3%;
Current Game God's Resentment Value: 95.4%;
…………
As soon as Wu Feng saw this system task, he was so embarrassed, what kind of "gold master of three thousand beauties", what kind of ghost prop is this???
Wu Feng's head flashed three question marks of black people in a row.
However, the system task has already been released, so he has no choice.
After opening the system, he quickly entered the Super Intelligence game exchange interface, because of the completion of the main quest last time, he has already obtained 500 Super Intelligence Points, which should be used to exchange for a new game.
"Real-time game, epic masterpiece?" Wu Feng fell into deep thought, and after careful thinking, he decided to choose "which game"!
(The formulation of a marketing plan needs to be at least a quarter in advance, because the purchase and grabbing of resources is very fierce, especially in the game industry, which relies on burning advertisements to play.) The text is just to shorten the time, well, that's it!)