If Zeng Wei is not mistaken, the turning point of Daewoo Group happened last year.

Since 1993, Daewoo has borrowed to employ 320,000 people in 110 countries, operating in almost every product industry.

In Zeng Wei's view, this is no longer about diversification, but about full coverage, which is a crazy gamble.

However, every gamble is always lost. When the Asian financial crisis broke out in 1997, the Daewoo Group fell into a debt crisis before it could begin to generate profits from full-scale operations, and in order to tide over the difficulties, the Daewoo Group reduced the number of subsidiaries from 41 to 12 in order to rectify the economic situation and revitalize Daewoo. In August 1999, the 12 companies of the Daewoo Group had more than 86 trillion won in debt, while their total assets were less than 25 trillion won.

The once brilliant Daewoo announced bankruptcy, and the head of the top ten Korean conglomerates of a generation fell like this, which is infinitely embarrassing. Kim Woo-jung fled abroad, and the South Korean government issued a global arrest warrant for him, and it was not until 2005 that he returned to China and surrendered after six years on the run.

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However, Zeng Wei believes that we should not blindly oppose diversity because of the danger of diversity, because we will miss the opportunity for development.

For example, his plan to enter the VCD project.

If it is said that the VCD project has had a substantial impact on the main business of liquor, then this view is correct.

However, in fact, entering the VCD project will not have any material impact on the company. In Wulingxian Liquor, liquor is still the absolute main business, but some funds will be allocated next year to promote the implementation of the VCD project. Even the personnel will not be drawn from Wuling Xian Liquor.

The person in charge of the VCD project, Zeng Wei, was determined to be Song Yuanjiang, who had only recently joined Wulingxian Liquor and was not in charge of specific affairs.

As for the other personnel, whether they are technical employees or production workers, it is impossible to transfer them from Wulingxian Liquor, because the two are two fields that are beyond the reach of the wind and horses, and if they come over, they have to re-learn their work skills.

At most, it is just a few middle-level managers in administration and finance, which will not have a big impact on Wulingxian Liquor.

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Having clarified his views, Zeng Wei began to get to the bottom of the matter.

He looked around at the crowd and said, "Next, I will talk about the concept and plan of our company in the coming year. ”

"I'll talk about the wine industry first, Xian Brewing Wuling Immortal will be the main focus in the coming year, we have successfully opened the market this year through high-quality Wuling Immortal and aged Wuling Xian, but to consolidate the main group of drinking, we must rely on Xian Brewing Wuling Xian. This is the foundation of our future. In this area, we will not pursue production capacity and sales, but we must maintain its brand. ”

"Baijiu has always been our main business, which is also our biggest source of cash flow, and I hope to see VCD get off to a good start next year. ”

"VCD is still a new thing, and everyone is still in the development stage, so we should take advantage of this window period as much as possible to expand the scope of influence and penetration of our products......"

"In the next three to five years, the domestic VCD market will usher in a scuffle and a vicious war, and various local brand VCDs will compete viciously, and what we have to do is to establish our brand advantages before the vicious war begins. ”

"As for the issue of landmark buildings, according to our agreement with the Jiangzhou Municipal Party Committee and Municipal Government, we must start promoting it in the near future, so we must also move immediately. ”

Zeng Wei doesn't like nonsense, even if it is such a relatively important meeting, he tries his best to share his ideas and dishes, and then comes to let everyone discuss it together. If there's something wrong, then let's talk about revisions.

The next step is for each person to give a brief introduction to their own work.

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Although this meeting started a little suddenly, after all, it was the work of each of them, and there was no need to deliberately prepare, they were all talking about the goals proposed by Zeng Wei.

The focus is still back to Jiangzhou City's concern of asking Wuling Xian Liquor to bear this landmark building.

Zeng Wei waved his hand and said: "I can understand everyone's worries, but everyone should also know that we can't avoid and shirk this kind of thing, and we may encounter it again in the future, so everyone should be mentally prepared." Since we can't avoid it, then we have to find a way to turn bad things into good things. ”

Everyone looked at him puzzled, this kind of business that costs a lot of money can still become a good thing?

Zeng Wei smiled and said, "Don't believe it, everyone. The speed of our company's development may have been seen by everyone. What I want to tell you is that this development is only going to get faster and faster, and then the company's current development will soon not be able to keep up with demand. ”

"Especially with the rollout of VCD projects, this trend will become more and more obvious. At that time, it will be a major shackle for our company to continue to stay in Gudan. Don't worry, Wuling Xian Liquor will always stay in Gudan, but with the development, the formation of a new group company has become inevitable, and when the time comes, the group headquarters can no longer stay in Gudan, right?"

"Therefore, it is very necessary to build our company's group headquarters in advance now. Wait until it is built in three or five years, just in time to catch up with the demand. ”

"Moreover, if the city wants us to build such a landmark building, then I think there is a lot of room for maneuver on the issue of land, if we can get a piece of land in the urban area at a low price, after completion, only this land plus real estate can become the best quality collateral for our company." ”

"In the future, the land in the urban area will be less and less, more and more expensive, and with the economic development of Jiangzhou, this kind of landmark building, even if our company can't use it up, whether it is used as a hotel or as an office building, its appreciation space is very large. ”

Glancing at everyone, Zeng Wei said meaningfully: "Maybe one day, you will find that instead of suffering a loss in this matter, we have taken a big advantage!"