Chapter 0098: New Conceptions

Everyone else was a little excited, but Zeng Wei looked very calm, he nested his small body in the sofa, and said calmly: "But I still plan to talk about it, talk about the ups and downs of this year." It has not been easy for us in the past year, it is not easy, one is that the market prospects at that time are not good, and the other is that I am short of funds. ”

"Because the market outlook was not good at that time, I still remember that in January this year, when I decided to buy Qingquan Distillery, Mr. Wang poured cold water on me and told me to think twice. As for the shortage of funds, how short it is, let's put it this way, I can say that it took 300,000 yuan to buy the distillery. ”

"However, after buying the distillery, there was not much money left, and it was difficult to even get the distillery back into production. In order to raise funds, I finally fooled Mr. Wang and asked her to invest all 30,000 yuan of hard-earned money. ”

The others looked at Wang Shuyao in surprise, but they didn't expect her to join the winery, and there was such a story.

Wang Shuyao smiled embarrassedly, she still remembered that when Zeng Wei asked her to invest, she was very hesitant, that is, after Zeng Wei promised to let her increase the value of her funds at least tenfold within five years, she made up her mind.

But now it seems that this decision was too wise. Don't say that the value has increased tenfold in five years, this year is far more than ten times the value.

Now she owns five percent of the shares of Wuling Xian Liquor, which is conservatively estimated to be several million. If she really sells these shares, even if the price is 10 million, I'm afraid there will be people lining up to grab it.

Like a memory, Zeng Wei said: "Thinking about the beginning, the situation of our distillery can be well described by a few lines of singing in "Shajiabang", 'I think at the beginning, Lao Tzu's team was only opened, and there were only a dozen people in total, seven or eight guns'"

When Zeng Wei sang these words, everyone present laughed.

No, at the beginning, there were only twenty or thirty technicians and workers in the Qingquan Distillery.

………………

Zeng Wei said with emotion: "Although it is difficult, with our concerted efforts, we have come through. I remember that I asked Master Fu and Master Yu at the time whether our Wuling Immortal could go on, and Master Fu and Master Yu told me that they had the confidence and could do it, but whether they could go down depended on whether I had the determination to do it, and I thought so. ”

Zeng Wei suddenly raised his voice and said angrily: "Confidence and determination determine whether we can go on or not, but our vision and mind determine how far we can go." ”

"To be honest, sometimes I don't feel a pride intuitively, I say to myself, Zeng Wei, it's really good, less than a year, to be precise, ten months, the original Qingquan Distillery has become Wuling Xian Liquor, and the sales have changed from the highest to only 100 million, and suddenly become nearly 100 million, an increase of nearly 100 times, it is time to be satisfied. ”

Zeng Wei looked at everyone present and asked himself: "But should we really be satisfied?" Based on reality, we should be satisfied, but looking to the future, we can't be satisfied. ”

"That's right, even in Xichuan Province, where there are many large distilleries, we are already a first-class liquor company, but compared with famous liquors like Mao Wujian, our heritage is still far behind. ”

"But how the foundation comes about, it takes year after year of accumulation and precipitation, not overnight. A truly well-established wine company, even if it is a temporary decline due to various factors, as long as it uses the right person and chooses the right path, it will soon be able to make a comeback. And the wine company without the foundation may not be able to get up again if it loses, so I hope that our Wuling Xian Liquor Industry can be a wealthy enterprise with a foundation. ”

Zeng Wei's words, Fu Wenfeng and Yu Guangdi felt the deepest, because they are professionals, and their understanding of this aspect far exceeds that of others.

Liquor companies with heritage, even if they are in trouble, they can turn over at any time, this is indeed incisive, like Mao Wujian's top famous wines, even if they decline, but as long as they are given a chance, they can rise again at any time.

This is the foundation, or the wealthy.

………………

Zeng Wei continued: "The liquor industry is the core pillar industry of our Wulingxian liquor industry, which can only be strengthened, not weakened, but this does not mean that we are limited to the liquor industry. The concept of diversity is very hot and there are many opinions right now, but I will say that this is a false proposition. Entangled in the concept of diversity, it is purely full of support, the key is whether you can master the relationship between the main and the secondary. ”

"If the auxiliary industry can provide support for the main business, so that the effect of the two is one plus one equals two, then you have to make them work more closely, if not, either you give up decisively, or you let go generously and let the right people do it, maybe it can also bring you unexpected surprises, this is my view on the relationship between the main and the secondary. ”

Zeng Wei knew that there were some opinions within the company about the rapid expansion of Wulingxian Liquor from the liquor industry to the VCD project.

In their opinion, Wulingxian liquor industry is still in a stage of high growth, and should focus on the liquor industry instead of being distracted by others.

Zeng Wei admits that there is some truth in this view, but he thinks that it should be analyzed on a case-by-case basis, and if it is said that the VCD project has had a substantial impact on the main business of liquor, then this view is correct.

However, in fact, entering the VCD project will not have any material impact on the company. In Wulingxian Liquor, liquor is still the absolute main business, but some funds will be allocated next year to promote the implementation of the VCD project. Even the personnel will not be drawn from Wuling Xian Liquor.

The person in charge of the VCD project, Zeng Wei, was determined to be Song Yuanjiang, who had only recently joined Wulingxian Liquor and was not in charge of specific affairs.

As for the other personnel, whether they are technical employees or production workers, it is impossible to transfer them from Wulingxian Liquor, because the two are two fields that are beyond the reach of the wind and horses, and if they come over, they have to re-learn their work skills.

At most, it is just a few middle-level managers in administration and finance, which will not have a big impact on Wulingxian Liquor.

………………

Having clarified his views, Zeng Wei began to get to the bottom of the matter.

He looked around at the crowd and said, "Next, I will talk about the concept and plan of our company in the coming year. ”

"I'll talk about the wine industry first, Xian Brewing Wuling Immortal will be the main focus in the coming year, we have successfully opened the market this year through high-quality Wuling Immortal and aged Wuling Xian, but to consolidate the main group of drinking, we must rely on Xian Brewing Wuling Xian. This is the foundation of our future. In this area, we will not pursue production capacity and sales, but we must maintain its brand. ”

"Baijiu has always been our main business, which is also our biggest source of cash flow, and I hope to see VCD get off to a good start next year. VCD is still a new thing, and everyone is still in the development stage, so we should take advantage of this window period as much as possible to expand the scope of influence and penetration of our products......"

"In the next three to five years, the domestic VCD market will usher in a scuffle and a vicious war, and various local brand VCDs will compete viciously, and what we have to do is to establish our brand advantages before the vicious war begins, and at the same time, we also need to select sites and build factories in each region to reduce the cost impact of geographical distance and differences. ”

"As for the issue of landmark buildings, according to our agreement with the Jiangzhou Municipal Party Committee and Municipal Government, we must start promoting it in the near future, so we must also move immediately. ”

Zeng Wei doesn't like nonsense, even if it is such a relatively important meeting, he tries his best to share his ideas and dishes, and then comes to let everyone discuss it together. If there's something wrong, then let's talk about revisions.

The next step is for each person to give a brief introduction to their own work.

Although this meeting started a little suddenly, after all, it was the work of each of them, and there was no need to deliberately prepare, they were all talking about the goals proposed by Zeng Wei.

The focus is still back to Jiangzhou City's concern of asking Wuling Xian Liquor to bear this landmark building.

………………

Zeng Wei waved his hand and said: "I can understand everyone's worries, but everyone should also know that we can't avoid and shirk this kind of thing, and we may encounter it again in the future, so everyone should be mentally prepared." Since we can't avoid it, then we have to find a way to turn bad things into good things. ”

Everyone looked at him puzzled, this kind of business that costs a lot of money can still become a good thing?

Zeng Wei smiled and said, "Don't believe it, everyone. The speed of our company's development may have been seen by everyone. What I want to tell you is that this development is only going to get faster and faster, and then the company's current development will soon not be able to keep up with demand. ”

"Especially with the rollout of VCD projects, this trend will become more and more obvious. At that time, it will be a major shackle for our company to continue to stay in Gudan. Don't worry, Wuling Xian Liquor will always stay in Gudan, but with the development, the formation of a new group company has become inevitable, and when the time comes, the group headquarters can no longer stay in Gudan, right?"

"Therefore, it is very necessary to build our company's group headquarters in advance now. Wait until it is built in three or five years, just in time to catch up with the demand. ”

"Moreover, if the city wants us to build such a landmark building, then I think there is a lot of room for maneuver on the issue of land, if we can get a piece of land in the urban area at a low price, after completion, only this land plus real estate can become the best quality collateral for our company." ”

"In the future, the land in the urban area will be less and less, more and more expensive, and with the economic development of Jiangzhou, this kind of landmark building, even if our company can't use it up, whether it is used as a hotel or as an office building, its appreciation space is very large. ”

Glancing at everyone, Zeng Wei said meaningfully: "Maybe one day, you will find that instead of eating this thing, we have taken a big advantage!"