Wu Feng played the concept of "Xianxia" for the first time in the parallel world, and it instantly stirred up thousands of waves like a meteorite.

This time, even the game media, official accounts and bloggers couldn't help it.

"Codename: Xianxia! After Tenglong Online Game Continues to Fight the Landlord Happily, Another Dark Horse?"

""Edgeworth Flight, the world of Xianxia that you don't know is about to open!"

"The sword of martial arts, the sword of Xianxia, which one do you choose on May 15th?"

"Ethereal Fairy, Riding the Wind and Sword, Wu Feng is another amazing masterpiece!"

………………

Wu Feng's wave of "Xianxia" concept marketing can make Zhang Qinchuan on the opposite side completely depressed.

He originally planned to strengthen his game by stepping on his new game, but he didn't expect that now players and game media, after seeing Wu Feng's concept marketing, public opinion and support have all turned to his side, which makes him depressed.

"The poster is good-looking, but the quality of the game may not be good! No matter how gorgeous the peacock is, it can't fight the lion!"

Zhang Qinchuan, the loudspeaker, also shouted the grapevine before eating the grapes, so he could only spit on Weibo.

But at this time, with the continuous blessing of the firepower of major game media, the popularity of the "Xianxia" concept poster launched by Wu Feng for the first time continued to rise, and at 8 o'clock in the evening, it was on the 24-hour hot search list of Sina Weibo.

At this time, Wu Feng's personal Weibo and Tenglong Online Game's official Weibo have also received the attention of many fans, and the number of followers of Wu Feng's personal Weibo alone has soared from 20,000 to 160,000, and the number has grown very amazingly.

Three days later, the second wave of concept marketing about "Xianxia" was released again, and it was launched simultaneously on the official Weibo of Tenglong Online Game and Wu Feng's personal Weibo.

is a dynamic concept official website!

"The misty sky, the immortal aura is misty, four young people wearing unique immortal robes, the sword passes through the clouds, smiles, and sails towards the distant fairy palace!"

In the end, the clouds and mist on the left and right closed together, and a beautiful blue and purple LOGO slowly printed out the ....... ”

"The Legend of Sword and Fairy"

………………

That's right, Wu Feng finally chose to redeem "The Legend of Sword and Fairy 4" as his second game.

As for why not launch the first generation of "The Legend of Sword and Fairy" first, Wu Feng has his own considerations, if in the future, through the linkage of TV series and games, the exposure effect and promotion effect can be more vigorous, and it will also save a lot of costs for his own advertising.

After all, in the previous life, the TV series "The Legend of Sword and Fairy" was also a hot mess, and created bright stars and became a sensation.

In the Sword and Fairy series, the level of "Sword and Fairy IV" is also quite high, whether it is the plot, gameplay, or music production, etc., it has won unanimous praise from the media and players at that time!

Therefore, Wu Feng finally chose "Sword and Fairy IV" as the first vanguard of the Xianxia concept he created in the parallel world!

Yun Tianhe, Liu Mengli, Han Lingsha, Murong Ziying......

These figures, which are strange now, but familiar at that time, will once again set off a wave of immortals in the parallel world under the leadership of Wu Feng.

When the concept of "The Legend of Sword and Fairy" was announced for the first time, and the four protagonists appeared at the same time, the media and players who had been paying attention to Tenglong online games and Wu Feng's personal Weibo were completely boiling!

"Damn, there are four protagonists!

"Atmospheric, it's too atmospheric! I like it, I like it so much!"

"The Legend of Sword and Fairy? This is really a different game world, a new game concept, and different from martial arts. ”

"Looking forward to it, looking forward to it, I hope that when the game is actually launched, there won't be too many bugs, bless!

………………

Wu Feng has achieved very good results in the concept marketing of "The Legend of Sword and Fairy".

And Zhang Qinchuan in front of the computer screen, after the first game poster was released in "Martial Arts Soul 2", there was no sound. Seeing that Wu Feng suddenly released new game materials, they hurriedly made some martial arts posters.

But it seems to be the same, and players don't have much sense of surprise at all.

There are only a few die-hard players who reply "like", "support", and "like" below, and there are no more than three words.

There are a lot of views, but no one initiates any retweets, and there are even fewer replies.

"Hmph, even if this game is a new game system, so what? Promoting a game is a comparison to offline and online sales channels. In this regard, our Shengda Games has a long time of accumulation and experience precipitation, and I think you Tenglong online games can't make any waves. "The Legend of Sword and Fairy" finally won applause and hyped the concept, but it may not be able to win sales! ”

Zhang Qinchuan clicked on the concept official website of "The Legend of Sword and Fairy", and said muffled in front of the computer.

Concept marketing has just begun, and every three days in the future, Wu Feng will expose some original game paintings, cutscenes, and BOSS concept drawings of "The Legend of Sword and Fairy" on his personal Weibo and Tenglong online game's official WeChat, so as to continue to "fish" players' appetite and popularity, and maintain the expectation and popularity of the new game.

The period from May 1 to 15 is the most critical time for the game.

Although everyone is now caught in the marketing of the new "Xianxia" world concept woven by Wu Feng, they have been addicted to it for a long time and can't extricate themselves, but making games ultimately depends on sales.

And the pre-sale sales of the first phase are very crucial.

As Zhang Qinchuan said, as a small company, the offline and online sales channels of the game may not be comparable to the game predator Shengda, if in the early pre-sale stage, he will be beaten, then the situation will be very passive.

For game operations, it is impossible to expect the outbreak on the day of release on May 15th, and it has to rely on the accumulation and precipitation of the previous "potential", and it is based on the "potential" built by itself in front of it to explode!

And for this "momentum", what Wu Feng has to work hard next is to strive for major game media and platforms to stand on his side during the game pre-sale warm-up.

………………

Liu Yuwen has been very depressed recently, as the D-level new game review editor of Huaxia Game Network, she has been very busy recently, and she has to often evaluate some new games, including some pre-sales, warm-ups, first tests, closed betas, new versions, and new DLC.

From nine o'clock in the morning to eleven o'clock in the evening, she didn't drink a sip of water, and she couldn't stop at all!

Different from the previous life, the game evaluation mechanism in the parallel world is very strict, and every game evaluator needs to pass the exam in order to obtain the corresponding evaluation qualification certificate and take up the post with the certificate.