010 Concept marketing for new games
"Please recite the core values of socialism with me 300 times: prosperity, democracy, civilization, harmony, freedom, equality, justice, rule of law, patriotism, dedication, integrity, and friendliness!"
Suddenly, a dark blue window pops up.
I didn't expect the system to keep pace with the times and follow the call of the times.
Wu Feng re-clicked on another game!
"Are you sure to use 300 Super Intelligence Points to redeem the full client of this game?"
Again, the system prompts.
"Sure!"
"Whoop ββββββ!"
With a flash of light, a USB flash drive-like item instantly appeared in Wu Feng's hand.
Now Wu Feng already has 30 million funds in his hands, and the first two months of "Happy Landlord" probably brought him about 2 million income, and after the only generation was given to the Swan Group, the third month's turnover share has not come down, but it should be very considerable.
After deducting the debt repayment and the company's daily operating expenses, Wu Feng has about 30.5 million of the funds that can be operated on hand, and I believe that the share of "Happy Landlord" in the later stage will be even more considerable.
It was already late at night, and the lights in Wu Feng's office were still on, and he was working alone on the next battle plan for the new game.
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Soon, Shengda Online Game's official Weibo officially announced: "Martial Arts Soul 2", which is personally directed by gold medal producer Zhang Qinchuan, will be officially launched on May 15 and will be sold on major channels and platforms, and the majority of players can start to preview in advance from May 1.
"A new era of martial arts is about to begin!"
On the beautiful ink poster, a hero wears a hat, and the sword is faintly out of the sheath, exuding a cold light and sharp eyes!
According to the official announcement, the digital version of "Martial Arts Soul 2" is priced at 50 yuan, and the deluxe version is priced at 188 yuan!
This news instantly stirred up a thousand waves, and countless players of the "Martial Arts Soul" generation, as well as various mainstream media, paid attention to it.
"It's finally here, "Martial Arts Soul 2"!"
"Produced by Zhang Xia, it must be a high-quality product. β
"Buy, buy, buy, the first generation is very good, and the second generation is definitely worth looking forward to. β
"It's said that there are a lot of new ways to play this time, and I can't wait to play. β
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The loudspeaker Zhang Qinchuan was also very happy, and used the big V number to leave a message on Sina Weibo: "Spring goes to autumn, sharpen and move forward;
Big speakers always like good things in pairs, and Weibo also likes to post two or three in a row:
"My sword is unsheathed!
This Weibo has a very strong flavor of war, Zhang Qinchuan directly @Tenglong Online Game @Wu Feng.
When netizens saw it, they instantly became lively.
"I'm rubbing, Zhang Da Horn, is this a direct Italian cannon? Wu Feng dares to engage in battle?"
"It's not a game producer at all, and it's estimated that Wu Feng is a bit mysterious. β
Wu Feng said that on May 15th, 5 million happy beans will be distributed per person, so that everyone will not have time to play "Martial Arts Soul 2", so that you will beep here. β
"Zhang Da Horn is like this, it's always a little floating, Wu Feng can ignore him at all. β
"Shengda and "Martial Arts Soul" have a player base, Wu Feng may be stronger in casual games, but in stand-alone games, it is estimated that it is a bit mysterious. It's easy to remind people of the spicy chicken online game "Martial God: 1 Knife 999 Level" that he once produced. β
"I want to say that the success of Wu Feng's original "Happy Landlord" was purely accidental! That kind of small game, anyone can do it, but he seized the opportunity. You see, this time, his gold lord Daddy Whooper Swan, doesn't want to bird his new game at all. β
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Players on the Internet are discussing the storm, while the cautious media and reviewers are all on the sidelines, everyone is waiting for Wu Feng to see if he dares to speak.
At three o'clock in the afternoon, Wu Feng's personal Weibo was suddenly updated:
"As soon as I woke up, I saw someone making noise at the door!@εΌ η§¦ε·@ηθΎΎζΈΈζ###θΏδΉε·§, my new game is also on sale on May 15th, and it will be pre-sold on May 1st! The price of the digital version is 50 yuan, and the price of the deluxe version is 188 yuan!"
"I'm rubbing, it will be launched on May 15th?! Wu Feng chose to directly face Gangshengda?"
"Wu Feng is awesome, the game release time is directly head-to-head!"
"Frontal bar, don't be cowardly!!"
"Admire and admire, Wu Feng is atmospheric, this time the melon is getting sweeter and sweeter. β
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Immediately afterwards, Wu Feng also configured a delicate and beautiful game poster under his personal Weibo.
I saw a beautiful woman in blue, the sword flying, the clothes on her body are very chic, ethereal fairy spirit, the blue sky, the vastness, you can faintly see the towering mountains in the distance, and the giant palace below is like a fairy palace, marble bricks, glazed tiles, sky bridges, and a huge circular circle on it, which looks extraordinary!
When netizens saw it, it was fried in an instant, and the whole thing was boiling!
"What's going on?!Is Edgeworth flying??Is there a martial arts game that still has this kind of design?"
"The girl in this poster is so beautiful, it's like a fairy, I fell in love with her at first sight. β
"What's going on?!Why is there so much saliva on my screen, what the hell did I just do?!"
"This girl is my dream girl!"
"This is not a martial arts game, is there any new game design concept for Wu Feng?"
"The poster is beautiful, atmospheric, natural, and feels like a world system of its own, which is incredible. β
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"Codename: Xianxia!"
Wu Feng reposted and replied to his Weibo again!
His first new game concept was exposed, and it reaped a very unexpected explosive effect.
Because his game does not have the user precipitation of the previous work, Wu Feng chose "concept marketing" in the first wave, and he plans to win by surprise this time, and take the lead in opening this world when there is no concept of Xianxia in the parallel world.
Through the concept of personal Weibo in advance, he created the mystery, concept, and sense of fairy spirit of the "Xianxia World".
The "mystery" of pretending to be atmospheric, but you don't know what it is;
the kind of "hidden feeling" that wants to cover up and be ashamed, but doesn't let you know it all;
The "sense of urgency" that you can't stop, but you can't reveal;
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This is "concept marketing", which has been called for a long time, and it is still half covered by the pipa!
The whole game circle has completely exploded, this is a completely new concept, a new world!
"Xianxia, what is Xianxia, it looks so awesome!"
"Wow, can this game fly with edgeworth? It's too cool, I don't care, buy! buy! buy!"
"I'm going to play! Get off now!"
"Xianxia, this is really a brand new concept and world! It seems that Wu Feng is holding back a big move!"
"Just rush to this beautiful woman on the poster, boss, give me ten more sets of !!"
"Although I am a player of "Martial Arts Soul", I want to say that this game looks so good!"
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At this time, looking at the number of messages and likes on his Weibo, the number of which continued to increase geometrically, Wu Feng was ecstatic, and he continued to reply: "Before the sale starts on May 15th, there will be more fierce news that will continue to break out!
"Concept marketing" is about "step-by-step traction", not "overnight".
It would be too boring to release all the trailer information of the new game to the players at one time, and after the players knew it all, they would be very enthusiastic for the first time, but it slowly faded away, and finally they forgot about it.
So, the clothes are taken off slowly one by one!
The "concept marketing" you see in the game industry, especially the first explosion of new games, is to release the information step by step and little by little, unveil the mystery, so that players can continue to maintain their attention and popularity of the new game, and it is difficult to sleep and eat every day until it is officially put on the shelves!