Chapter 322: Zhao'an TV King
Of course, Xinai Plasma Display Company cannot only have one customer, Jobs, in fact, it was established less than a week ago, and there are two more customers, Ganghua Electronics and Guangming Electronics Factory.
Of course, although the two companies are independent, they can be confused in most cases. Because, most of the products of Towngas Electronics Company are produced by Bright Electronics Factory, and Towngas itself is mainly responsible for sales and financing.
When it comes to Guangming Electronics Factory, people in later generations may be at a loss and don't know what this company is all about. But when it comes to Konka Electronics, many people may suddenly realize that this company is the predecessor of Konka Electronics Group.
Although the company's brilliance is overshadowed by the new entrepreneurial enterprises, in fact, it is the first Sino-foreign joint venture electronics enterprise after China's reform and opening up.
In 1979, Hong Kong's black-and-white TV production industry signed a cooperation agreement with Overseas Chinese Farms in Guangdong Province, which was collectively funded and contributed by Overseas Chinese Farms, while Towngas Electronics Company provided technology and equipment to jointly establish a TV assembly factory.
Because the capital of Ganghua Electronics Company is relatively small, and there is no core technology, it mainly relies on workers to assemble TVs with screwdrivers. This very backward and primitive processing method relies on low labor costs, so it can have more cost-effective advantages than products produced in Europe, America, Japan and other countries. The high-end is naturally not good, but the low-end price war has a huge advantage.
It is precisely because of this that the boss of Towngas Electronics, Lin Zhongqiao, gradually rose and became a famous TV king in Hong Kong in the 80s. By the end of the 80s, the company was at its peak, producing 2 million televisions and 800,000 radios a year, and was also the number one person in the electronics industry.
Of course, later, the most valuable asset of Ganghua Company, Guangming Electronics Factory, was restructured into Konka Company and completed the listing. OCT, which was restructured from Overseas Chinese Farm, is the majority shareholder, while Ganghua Electronics Company is the second shareholder.
Subsequently, Towngas Electronics gradually sold Konka's original stock arbitrage, and gradually faded out of the manufacturing industry. As far as OCT is concerned, real estate is its most important business, and Konka is becoming less and less valued. Later, Konka's poor development was mainly due to the inconsistency between the interests of major shareholders and Konka. Konka is in the manufacturing industry, but as far as the major shareholder OCT is concerned, it is necessary to demolish the factory to develop real estate in order to obtain higher profits. This kind of ministry focuses on manufacturing,Of course, Konka gradually declined all the way from the position of color TV overlord。
Lin Qi knows Lin Zhongqiao, because both of them are Hong Kong businessmen, and in addition, they are both surnamed Lin. Moreover, Lin Qi also gave Towngas Electronics some orders for arcade monitors, although there were not many orders, only the first batch of orders for 10,000 arcade 27-inch CRT screens. However, the unit price is relatively high, $500 a set, the profit of each set of CRT display is about $100, which is almost equivalent to giving money.
It is precisely for this reason that Lin Qi also has the qualifications to point fingers at Lin Zhongqiao's Ganghua. Want my order?
Of course, Ganghua Electronics has no supervisor who wants to do the plasma display business, but Lin Qi forced him to do it!
"Lao Lin, there is no future for making traditional TVs and monitors!" Lin Qi said, "I know, you are ready to introduce Japanese production lines, but you need to know that Japan sells production lines on a large scale because these production lines are eliminated, and it seems that they are still profitable in the short term, but people have to look at the long term!"
"Boss Lin, I listen to you!" Although Lin Zhongqiao is older than Lin Qi, he does not dare to call Lin Qi Xiaolin, because the shopping mall is based on the amount of capital. Lin Zhongqiao's Towngas Electronics is just tens of millions of assets.
Lin Qi casually throwing a little business to Lin Zhongqiao is enough to make profits skyrocket, and he can definitely be called Lin Zhongqiao's nobleman!
"CRT displays, technically speaking, have reached a bottleneck. Lin Qi said, "Continue to make a big screen, the cost and technical difficulty will increase infinitely." In addition, it is difficult to improve the resolution metric, so instead of investing money and funds in improving CRT, it is better to start from scratch!"
Lin Zhongqiao said with a little hesitation: "However, the market is not mature for new technologies, and I am afraid of ......."
"Are you afraid?" Lin Qi said, "Starting next year, all the newly started arcade machines will use plasma display screens, with a size of 40 inches, a resolution of 1280x720, and $1,000 per screen! At least 200,000 screens a year will be ......."
Lin Zhongqiao has been stunned by astronomical orders, $1,000 sincere orders of 200,000, $200 million!!
Even if he is optimistically estimating the TV industry, if he wants to achieve sales of 200 million US dollars, he will be able to sell millions of TVs!
What's more, Ganghua TV sets are cheap and miscellaneous, and the markets of developed countries cannot be entered at all, so they can only be sold to China and developing regions in Southeast Asia.
And the order thrown out by Lin Qi is worth the profits of dozens or even hundreds of TVs in the past!
Even if there are difficulties, you have to overcome them desperately!
"Arcade screens are just an appetizer, and next year the Pangu console will also be sold with a monitor. Lin Qi said indifferently, "The monitors we produce ourselves will not consider CRT. We will only use our own technology, TFT screen and plasma screen, choose one of the two!"
The Pangu console was not previously sold with a monitor. This is to reduce the price of the whole machine. But to a certain extent, it must be launched with a matching display. After all, only the official display of the original factory may be the most suitable monitor for the computer host. As for using CRT monitors produced by other manufacturers, or using TVs as monitors, it can only be regarded as a makeshift solution, not the best solution.
And to make your own display, you naturally have to make a technologically advanced display. In this way, it can not only make fans excited, but also enhance the competitiveness of the new venture electronics in the future.
You know, the future of Samsung Electronics is to rely on TVs, monitors, mobile phones, display panels, memory, CPU, cameras, batteries, basically do everything. Moreover, there is enough patience and determination to be the first in the market, and all later in the fields of memory, monitors, TVs, mobile phones, etc., have been more than the first in the industry.
Before Samsung Electronics made mobile phones, its breakthrough mainly relied on TVs and monitors. In particular, taking great risks to do LCD panels against the trend, in the 97 financial crisis, TV consumption around the world is not optimistic, South Korea, Japan and many manufacturers are selling LCD production lines under the premise, contrarian began to expand, how much loss continues, but it has established its position as the overlord of the LCD industry. And when the LCD panel is determined to be the mainstream, Samsung's TVs and monitors will naturally become the world's first. Later, Samsung made mobile phones, at the beginning only had the advantage of display panels, relying on this advantage, obtained the qualification of Apple suppliers, relying on Apple OEM, not only to provide panels, but also gradually expanded the supply from the panel to memory and even CPU!
From the development history of Samsung, it can be seen that the display business has always been throughout, and it is the real foundation for the hegemony of the Samsung electronics empire!
This route proved to be effective, so ...... Lin Qi wants to take this route in advance!
The trend of the future screen, Lin Qi is aware, the size is getting bigger and bigger, the resolution is getting higher and higher, and later with the development of the game, e-sports players are pursuing indicators such as refresh rate.
However, the current trend of display development is still larger and higher resolution. These two indicators are still the core indicators of the display for the time being.
CRT display is lost in the screen size can not be larger, and the resolution is difficult to improve, therefore, it will be eliminated by the market.
Of course, LCD displays and CRTs are two different things, but plasma displays, from a technical point of view, are phosphor screens. It's just that,Plasma screen breaks through many shortcomings of traditional CRT TV,Let the technical indicators break through rapidly。 But its technology is developing relatively quickly, and it is only at the beginning, and when it comes to the future, the resolution has been stagnant at 1080P for too long. The resolution of the liquid crystal display has exceeded 1080P, and it is a fallacy that the size of the liquid crystal cannot be enlarged. Losing to LCD in resolution, it also loses to LCD in size, and plasma will eventually be eliminated like CRT TV.
Of course, that's a long way back, and at this stage, plasma displays are crushing LCD screens in terms of size, resolution, color saturation, contrast, and corresponding speed of the picture.
Although the LCD has a large potential for technological development, it will not have an advantage in the first half of the game.
It is precisely for this reason that Lin Qi will not give up plasma at this stage! In addition to using plasma as a transition, what is more important is - strategic flickering!
In the long run, the potential for technological upgrading of plasma is not as good as that of liquid crystal, and in this era, no one can predict it so awesomely. It's only when the technology has developed to a certain level and encounters huge resistance that industry experts will realize, oh, I see......