Although he was swept away by Apple, Jobs was not without nothing, at least, he was not short of money, and the cashing out of Apple's shares brought him more than $300 million.

With such a large amount of money in hand, coupled with the connections and prestige that Jobs had gained by founding Apple. Therefore, after the news of Jobs' intention to start a business again was announced, the world's technology media showed great attention to him.

In September 1985, Steve Jobs returned to Silicon Valley in the United States, announced that he would establish a new Apple company not far from Apple's headquarters, and welcomed Apple's former subordinates who left or were about to leave the company.

"We didn't create the new Apple this time to simply copy the current Apple. I left Apple because I was so disillusioned with the current Apple that it had become a bureaucratic company that focused more on management and short-term profit than on the pursuit of epochal products that changed the future of humanity. Jobs said loudly, "And after I left my job, I went to Asia for a short trip and had an exchange with Lin Qi, a legendary Asian entrepreneur." He told me seriously, Jobs, you're not wrong!

Wrong philistines do not understand, and the controlling stake in the company is not in their own hands.

So, this time, I'm going to do a big job and set up a company that was really built for the dream and to change the world!

Learning from the painful lessons of the past, this company will not accept venture capital, I will be the largest investor in the company, and welcome employees who are optimistic about the company to invest together......"

"Mr. Jobs, did you create a company that plans to continue to develop and produce products like Macintosh?" asked a reporter from the San Francisco Chronicle.

"No!," Jobs said, "Macintosh was my dream to build a computer that would prove right for many years to come." No, even now, there are signs that the graphics operating system represents the future. For example, Mr. Lin Qi's Pangu host is similar to Macintosh. Moreover, we have all agreed that in the future, PCs will also become similar graphics operating systems, and if PCs remain unchanged, they will be phased out sooner or later. Of course, the PC market is different from what it used to be, and if I had stayed at Apple, I would probably stick to Macintosh, because this is the project that could save Apple. However, we don't have the same foundation as we used to do when we leave Apple and start a new Apple, so I won't choose to build computers this time!"

At the press conference, many media were curious about what Jobs was going to make this time. There has been a lot of speculation that Steve Jobs is preparing to enter the console market.

After all, Jobs had worked at Atari before, and in recent years, Jobs has frequently expressed words of appreciation and envy for Lin Qi.

Of course, there is also speculation that Jobs made a false shot, but in fact, he was still preparing to gather the old ministry and prepare to build computers.

However, few people would guess except those who knew the inside story. Jobs was actually ready to make a television.

When many former Apple employees defected to the new Apple company, they were surprised to learn about the project that Jobs was going to do.

You know,Now the United States does not even have an advantage in TV projects,At present,Japan, where the TV manufacturing industry occupies an absolute advantage,Most of the world's televisions,Made by Japanese manufacturers。

If the U.S. manufacturing industry can achieve better cost performance and quality than Japanese products, then it is impossible to lose market share.

Unfortunately, early TV-related patents, including the most widely used CRT display technology today, were first invented by American manufacturers. However, since the 70s, after the expiration of the CRT color picture tube patent technology, American manufacturers have been defeated by Japanese manufacturers by relying on cost advantages.

This is the same as memory projects in the semiconductor industry, where many patents were registered in the 60s. However, since the 80s, after a considerable number of basic patents have expired, Japanese manufacturers have relied on price wars to gain 80% of the market share. Intel, the original leader of the memory industry, has stopped the memory business in 85 years and focused on making CPUs!

"No, I'm not trying to make the same products as the current TV manufacturers, in fact, we're going to make completely different TVs......" Jobs said to his subordinates in a frenzy......

"In addition, there is no problem in fighting a price war, I have found a Chinese foundry that is cheaper than Japanese labor! All we need to do is design a brand-new product, a new TV that will shake the world!"

"I'm going to open a new innovative enterprise that sells well in the market, but doesn't own a factory!"

Originally, Jobs disdained to fool and explain his goals to his subordinates, but after being kicked out of Apple, his flickering ability and skills were at the MAX level! Before fooling the market and consumers, he must first brainwash his own people!

……

After Jobs gathered his subordinates, he still maintained frequent communication with Lin Qi.

Of course,Lin Qi is willing to provide Jobs with a package of technology,But Jobs is not copying,In fact,Although Jobs is more in favor of plasma screens and OEM production, etc.,But,For the operating system of smart TV,It is determined to do it yourself,Instead of accepting the Pangu system。

Because, after fully accepting the Pangu system, it is equivalent to paving the way for new startups.

Soon after the team was formed, the new Apple company founded by Jobs accepted Jobs' order to develop a graphics operating system called NEXT. However, this graphics operating system is not customized for computers, but for televisions.

Originally, it took many years to develop a smart TV operating system from scratch. However, Jobs looked at the operating system and remote control of Pangu TV, and it gave him great inspiration!

This is similar to Jobs's early visit to Xerox and the graphics operating system used by Xerox on minicomputers, and he quickly became obsessed with it. Subsequently, Apple insisted on making Lisa computers and Macintosh computers, which were also completely promoted by Jobs. Of course, due to cost issues, these products are not very commercially successful.

You must know that although the Apple mobile phone of later generations is considered a profiteering product in smartphones, the hardware cost does not exceed $150, and it dares to sell for more than $500. But it's only $500, and if inflation is factored in, $500 will have the same purchasing power in the world as it was in the 80s.

In other words, if you want a product to be accepted by consumers in the 80s, priced at more than $3,000, this is definitely not a price that is easy to detonate the market.

Just like the Pangu console sold by the new start-up electronics company, the most expensive price is $399, which is the limit that ordinary consumers can accept in this era. After this limit is exceeded, then only professionals for work and study purposes will buy it. Then, it will be difficult to detonate the market demand.

- The most important factor in the Pangu console is the cost performance, if it were not for the price difference with the same configuration of the computer, it would not have created such an amazing success.

After Jobs analyzed the success of the Pangu host, he naturally thought about changing from the old way of making money from hardware to making money from software and services. In this way, the exclusivity of the platform, which is very critical.

As far as the Pangu console is concerned, the reason why most software manufacturers in the market cannot bypass the new start-up electronics company is that the technology related to the game development of the Pangu platform has also been registered as a patent. If you want to use it, you must accept the terms of sharing with the Pangu platform.

Therefore, even if the new venture electronics company does not develop application software and games, it can still make amazing profits. Of course, it is impossible for Xinchuang Electronics not to make games by itself, although the number of games developed every year is gradually decreasing, but they are all masterpieces that attract a large number of incremental players for the entire platform!

Jobs's idea is to rely on high-end TV users, who are not too sensitive to the price of large-screen HDTV, so he can sell a large number of high-end TVs, and the operating system of the TV is the new Apple itself. In the future, based on this system, a powerful entertainment platform will be gradually created.

This abacus, in fact, Lin Qi is also clear, but in order to win over Jobs to promote high-definition technical standards and detonate the demand for high-definition TV consumption, so, let Jobs play this small abacus.

When Jobs really succeeded, then, the concept of HDTV and HD display was also promoted.

After that, the new start-up electronics companies can reap huge profits by selling their own TVs and selling this set of technology to more manufacturers.

Just as Apple's iPhone went on the market more than a year earlier than Android, but later it was still robbed of ninety percent of the market share by the Android camp. As a result, although Apple is the most profitable mobile phone manufacturer, its mobile phone shipments have gradually been squeezed from the first to the second and third. There is even a possibility that its ranking will continue to decline.

In the early days, the Android camp was inferior to Apple in terms of system and hardware, but after a few years of development, due to its large shipments and many users, the technological progress of its camp was far faster than Apple's. So much so that later, Apple became more and more fond of copying various innovations from the Android camp.

But after all, there are too many manufacturers in the Android camp, the innovation of major manufacturers comes and goes, and Apple's speed of copying is too slow, resulting in its appearance becoming more and more ugly, and its fashion value is declining year by year. Trying to raise prices to improve the price, it is increasingly not bought by consumers.

Lin Qi is also not ready to be closed, including the Pangu system, which will be opened sooner or later. In order to prepare for the opening of systems and technologies, the thickness of patent barriers of Xinchuang Electronics is higher and higher. This is not to discourage competitors, but simply to be able to guarantee their own interests after opening up the technology in the future!

……

When the new Apple company was preparing, Shenzhen Xinchuang Electronics Industrial Park, Xinai Plasma Display Co., Ltd. was also established. Although the company currently only has a production line, it can produce up to 500 plasma panels of more than 30 inches per day.

The first 20-inch screen is a big screen this year, and the 30-inch display screen is enough to be regarded as a super large screen by many people. Of course, Lin Qi of course knows that the screen will always get bigger and bigger, for example, the screen of the computer was more than ten inches at the beginning, and then gradually reached 19 inches, and many people think that this is already the golden ratio. However, soon the market grew to 21, 22, 24, 27, 32...... Many people who felt that there was no need to have such a large screen in the past finally found that after changing to a larger screen, they could not return to the small screen era of the past.

The TV screen is the same,From the 10-inch screen to the gradual development of 20、30、40!When the 40-inch has been considered to be very large,50、55、60、65 and other major sizes are gradually mass-produced,After changing to a larger screen,The market still realizes,The size of the display screen will definitely get bigger and bigger。

Even mobile phone screens are the same, in the early days, people thought that 3.5 inches and 4 inches were classic, and they would never accept a screen as big as 5 inches, 5.5 inches, or even 6 inches. As a result, more and more people think that 5-inch screens are too small, and 5.5 inches is the size with the most users.

The screen area is getting larger and larger, which also means that the demand for display screens will not be excessive. Although, TVs, mobile phones, monitors and other products may be unsalable, but in general, the total shipment area of the display screen is getting larger and larger, which is a historical development trend, which is basically a classic law similar to Moore's law.

Therefore, Lin Qi put forward requirements for its screen production lines: "Make it bigger, the bigger the screen size, the better, big is beautiful!"

And in October, Jobs brought a group of people to Shenzhen. After that, I rented a factory and office, and constantly negotiated with the screen factory and TV OEM every day to study the performance indicators and appearance of the products.

In terms of hardware, Jobs accepted the XRM series CPU of New Venture Electronics, and in addition, the graphics card provided by New Venture Electronics was also humbly accepted by Jobs.

However, in terms of the operating system of the TV, Jobs categorically refused to use the Pangu TV system, and was ready to use his self-developed NEXT system.

Although,NEXT system from scratch development will take at least a few months,This is still in the Pangu TV system as a reference。 And the people from NEXT company before that,Developed the graphics operating system of Macintosh computers,Because,It's not difficult to build a smart TV operating system from scratch。

Compared with the operating system of the computer, the NEXT TV system is more concise and clear, because, Lin Qi and Steve Jobs exchanged ideas, and they both believed that simplicity is beauty - if it is not necessary, there is no need to add additional things!

With the basic idea in place, it is not difficult to develop an operating system. Later, individual enthusiasts around the world wrote about the operating system, innumerable. Even,Write your own operating system tutorials,It's easy to search on the Internet.,Of course,It's easy to write an operation for science and engineering men with good technology.。 There are a lot of things that can be written, but whether it is useful to write them is another matter. Because, writing your own operating system is equivalent to inventing a language by yourself, which is not used by others at all, and it makes no sense to speak it to yourself. An operating system that is supported by a large number of software and hardware vendors and has a large number of applications is valuable.