Chapter 213: Crazy Bidding

Wu Junhao's face was a little solemn, and after a moment of silence, he sighed, shook his head and said, "Picking peaches? Now picking is not good, Comrade Jing Yuchuan, you think of Li Tianyi too simply." And now isn't the right time to pick peaches?"

"How do you say that?" Jing Yuchuan asked.

"First, is Li Tianyi stupid? Why did he refuse the request of the provincial television station? It is very simple to be willing, the provincial television station wants to take away the exclusive broadcast rights of "Divine Doctor County Order" without paying anything, and I will not agree to this matter, even if it is me.

Yes, I admit that the provincial TV station has their advantage in propaganda and reporting, but don't forget that now the "Divine Doctor County Order" It has become popular on the Internet, and the market prospect will definitely not be bad, the provincial TV station obviously wants to pick peaches, but this peach belongs to our Ningkang County, not to the provincial TV station, there can be a struggle between me and Li Tianyi, I can pick his Li Tianyi's peaches, because even if I pick it, this peach will eventually fall in Ningkang County, but if the provincial TV station picks it, in the end, this peach may not fall into the hands of the provincial TV station, but in the hands of Guo Mingsheng. This is something I absolutely cannot tolerate.

Therefore, as far as the current situation is concerned, let Li Tianyi continue to be in the front, I believe that with Li Tianyi's temper, he will definitely not compromise with the provincial TV station, I believe that the "Divine Doctor County Order" This TV series will definitely sell at a good price, because I also watched part of the first three episodes of this TV series, I think I can watch it, to be honest, my taste in watching TV series is still relatively high, and I am not interested in ordinary TV series at all, but I watch this TV series invested and filmed by Li Tianyi with relish, which has a strong story and a relatively good cultural heritage, and belongs to the type of elegance and common appreciation. Laymen watch the excitement, insiders watch the door, and the two do not delay. So, even if we want to pick peaches, we have to wait until the peaches are ripe!"

After Wu Junhao finished speaking, Jing Yuchuan nodded: "Well, this is also true." It's still County Magistrate Wu who has a long-term view, and I'm a little anxious. โ€

Wu Junhao smiled proudly: "Comrade Jing Yuchuan, remember, you can't eat hot tofu if you're in a hurry!"

Li Tianyi, who was completely immersed in his work, did not know that not long ago, he was almost picked with a peach.

Liu Xiaoning has directly dialed the phone number of Guo Mingsheng, deputy director of the provincial TV station: "Comrade Guo Mingsheng, I heard that your provincial TV wants the first round of exclusive broadcasting rights of "Divine Doctor County Order" filmed in Ningkang County?"

Guo Mingsheng nodded: " Yes, Mayor Liu, after I heard the news that they were filming this TV series, I went to the Internet to watch their samples, and I feel that this drama is okay, although it is a costume drama, but there are still some bright spots, so, in line with the principle of supporting the provincial repertoire, I decided to help them broadcast it on the provincial station, Mayor Liu, you should be clear, many TV drama producers are begging us to broadcast their TV series, and we don't care about them, so our provincial TV station hopes to cooperate with Ningkang County to build this TV series wellใ€‚ โ€

"Director Guo, I heard that you mean to take away the first round of exclusive broadcast rights of this show for free?"

"Of course, I'm helping and supporting Ningkang County and the TV series producers, let them have a platform to play first, if the broadcast is popular on our side, then they can sell the second round of broadcast rights, as far as I know, the production cost of this drama is only seven or eight million, so just the second round of broadcast rights is enough for them to earn back the cost. โ€

"Director Guo, with all due respect, you may be too wishful thinking, do you know that just this morning, CCTV and Xiaoxiang Satellite TV both wanted to get the first round of exclusive broadcast rights of this drama, but they have been rejected by Li Tianyi and the producer of the TV series, and the other party has to pay for it, so do you think that there is such a big platform Li Tianyi They don't choose, how can they give it to you for free? Is it your wishful thinking and still want to take advantage of it? I'll just say it directly, for this proposal of your provincial Taiwan, not only Ningkang County is impossible to agree, even if it is my Phoenix City, it is impossible to agree, Li Tianyi asked me to tell you, if the provincial Taiwan wants to win the first round of broadcasting rights, then please participate in the auction jointly organized by Ningkang County and the producer, at that time, if under the same conditions, Ningkang County will give priority to cooperation with the provincial Taiwan.

Li Tianyi also said that no matter what the final bidding price is, as long as you can stay in the bidding, then he can make the decision to give you a seven-fold discount on the basis of the bidding price, of course, he also has a requirement, that is, whenever your station broadcasts a TV series, you must show them a promotional video of our Daheishan Town! This is an exchange of resources! If you want to cooperate with Ningkang County, you can consider it. โ€

After speaking, Liu Xiaoning hung up the phone directly.

Guo Shengming was dumbfounded after listening to it, he didn't expect that not only did he see that this TV series was going to be popular, but many people had already seen it. It seems that the way of using executive orders is not good.

But as a deputy director who is proficient in business, he is very optimistic about this drama. He very much hopes that the popularity of this TV series can revitalize the situation that the film and television dramas of Baiyun Provincial TV and Satellite TV channels are always tepid.

So, he gritted his teeth and walked directly into the director's office.

That night, Ling Yongzhi directly held a press conference in Yanjing City, at this press conference, he invited some media reporters, through this press conference, the first season of "Divine Doctor County Order" will be held in Yanjing City 2 days later, the first round of TV drama TV station broadcast rights auction meeting, as well as the online platform auction conference, welcome all TV stations to participate in the auction.

At the same time, at the press conference that night, Ling Yongzhi directly broadcast the fourth episode of "Divine Doctor County Order" on Li Tianyi's WeChat public account!

Many reporters at the scene have watched the first three episodes, and some have not, but when they watched the fourth episode, they all unanimously said that this drama must be watched, must be watched! The reporters who originally came over to fight soy sauce and get a hard fee finally did not hesitate to report on this matter.

Two days later, when Li Tianyi walked into the auction venue, he was stunned.

Because the originally scheduled auction venue could only accommodate about 200 people, this time, the number of teams who came to participate in the auction alone reached more than 230 people, and various media reporters could not find much space in the venue, and it was crowded.

In desperation, Li Tianyi immediately contacted the conference organizer and asked them to change to a large hall that can accommodate 500 people.

Li Tianyi did not participate in the auction, but only attended the meeting as a guest and witnessed the whole auction process.

The first agenda of the meeting was neither the auction of the first round of TV broadcast rights nor the network broadcast rights, but the simultaneous broadcast of the fifth episode on the spot and Li Tianyi's WeChat public account Dream into the Wilderness!

After watching the fifth episode, many bidding teams were excited. Because they are all insiders, after watching the fifth episode, they can basically be sure that although this is a small-cost TV series, the TV series is well-made, although the actors are young, but the acting skills are good, and the most important thing is to be serious, especially under the guidance of director Ling Yongzhi, almost all of them are played at a super level, and every role is vividly interpreted.

Subsequently, the bidding for the broadcast rights of the online platform was carried out, and the auction adopted a three-round quotation system, and each bidder in each round of quotation can write down two prices, one is the price of the exclusive broadcast of the whole network, and the other is the price of synchronous broadcast with other website platforms.

When the first round of prices came out, not only Li Tianyi was stunned, but even the reporters at the scene were all surprised. It's just the cooperative broadcast right, and there are three video websites that give a price of 300,000 yuan for a single episode! And the highest network exclusive broadcast right has been opened to 2 million per episode!

Don't forget, this is just the first time to bid! Everyone is leisurely, and at the moment it's very simple, that is, to test what the opponent's bottom line is.

By the second round, the copyright fee for the cooperative broadcast right had already reached 500,000 per episode, and the price of the first round of exclusive broadcast rights had been opened to 4 million per episode! This price has caught up with the price of many TV dramas broadcast on TV stations!

At this moment, many reporters on the scene are all excited, and they are all looking forward to a miracle.

The third round began, and a lot of people were suffocating.

When the companies showed their reserve prices, everyone was agitated!

The one with the lowest cooperative broadcast rights has also opened to 800,000 yuan, and the average price has exceeded 1 million yuan!

And the exclusive right to broadcast online was directly opened by a company to the super price of 8 million yuan for a single episode!

The results came out, and everyone looked at Ling Yongzhi, today, he was the final decision-maker, and Ling Yongzhi was sitting next to Li Tianyi.

Ling Yongzhi asked in a low voice: "Boss Li, which cooperation method do you think is better to choose? On the Internet, do we want to sell the exclusive broadcast rights of the network or broadcast them simultaneously?"

Li Tianyi hesitated: "You go and talk to the three companies with the highest bids for the broadcast, and ask them to bid 2.5 million yuan per episode, and the three platforms will broadcast it simultaneously, but the three platforms must ensure that one of the advertisements inserted in each episode must be a promotional video of our Daheishan Town, Ningkang County, for 15 seconds!"

"Okay, no problem. โ€

Subsequently, Ling Yongzhi brought the three companies to the small conference room and said their negotiation conditions, and in the end, the three companies quickly reached an agreement to determine the cooperation conditions. Because the highest bidders are also among these three companies. As soon as he saw that the producer finally chose this method, he knew that the real purpose of the other party was to promote the tourism of Daheishan Town, especially since this company was exactly the company that Ling Yongzhi was rejected for cooperation with them at that time.

Therefore, this cooperation was finalized very smoothly!

Ling Yongzhi walked out of the small conference room with a smile on his face. You must know that the three of them broadcast together, each with 2.5 million yuan, which is equivalent to just the right to broadcast on the Internet, and they sold it at a price of 7.5 million yuan per episode, and this price is basically equivalent to the production cost of their entire TV series!

This time, make a big profit!