"Hello leaders, colleagues and friends!"

At 9:18 a.m. on November 18, 1997, Tan Xisong, director of the CCTV Advertising Center, who was wearing a red suit symbolizing wealth and auspiciousness, took the stage to deliver a speech.

In the audience, Lin Cheng and more than 700 bidders sat in the multi-purpose hall of the Media Center, sitting in a precarious position, sweating profusely.

At the CCTV bidding conference, the secret bid was originally used to win, but Aiduo, Wahaha, Prince Milk and many other companies jointly protested, worried that the dark bid was easy to operate in the dark, and finally changed to the way of open bidding.

This is not good news for Lin Cheng, a reborn person, he knows that if he wants to win this year's bid king, he must compete with Aiduo VCD with a clear knife and a clear gun.

In his previous life, Hu Zhibiao won the bid with 210 million yuan, and after he was done, he said proudly to the reporters' long guns and short guns, "The bid king is only 210 million, it's too cheap!"

In this life, like in the previous life, it is still backgammon to compete with Aiduo for the standard, but this time, Lin Cheng does not plan to let Hu Zhibiao get his wish, Lin Cheng is determined to win the CCTV standard.

In fact, if BBK can really win this year's bid king, maybe it can really save the tragic fate of Aiduo VCD, Aiduo is the same as the Confucian Family Banquet and Qinchi Distillery, which is originally a small factory at the level of a township enterprise, and the enterprise funds are not abundant.

After they won the bid, although they achieved the miracle of hot sales in a short period of time, once they encountered financial difficulties, they would be forced to get rid of the huge advertising expenses.

For example, Qinchi Liquor, which won the CCTV bid for two consecutive years, won the bid king at a sky-high price of 320 million yuan in the third CCTV bidding conference. At that time, everyone present was stunned, and even Tan Xisong, the head of CCTV advertising, exclaimed: "Drunken maniacs are crazy!"

At that time, the exact price code given by Qin Chi was 321.2118 million. The reporter asked: "How is this number of Qin Chi calculated?" Ji Changkong replied: "This is my mobile phone number." ”

It becomes a dumb black humor.

320 million this figure is equivalent to 6.4 times Qin Chi's profit that year, a full 100 million yuan higher than the second place in the bidding at that time, in the face of many media and entrepreneurs' questions, the factory director Ji Changkong said to Ms. Tan Xisong, then director of the advertising department of CCTV: "We advertise, every day from here to drive in a Jetta, out of a Santana." ”

However, after paying a huge fee of 320 million, the glory of the "Standard King" did not bring Qin Chi a lot of money, but a glass of bitter wine. The huge amount of capital investment makes Qinchi's industrial structure adjustment and acceleration of development overstretched, and the production line is not enough, so Sichuan wine is purchased.

Unexpectedly, the East Window incident occurred, Qin Chi's reputation was discredited, a large number of products were backlogged, and the advertising fee was nowhere to be found, and the "Biaowang" finally quietly withdrew.

In 2000, because of a lawsuit, Qinchi lost the lawsuit, and ruled to auction the "Qinchi" trademark, in 2004, Qinchi Distillery was "sold as a whole", no one cared about it, and the vicissitudes of the world were emotional.

Ji Changkong was also transferred to work and became the director of the Beijing Office. It is said that when he wanted to enter the venue of the CCTV advertising bidding meeting one year and reminisce about the old days, he was blocked by the doorman because there was no invitation.

Aiduo Hu Zhibiao's ending is more miserable than Ji Changkong, after winning the bid king, because other VCD companies also sprinkled gold and silver at the CCTV bidding conference, resulting in Aiduo did not occupy a dominant position in the market, in the face of fierce competition in the VCD industry, huge advertising costs soon dragged down Aido VCD.

In order to maintain the operation of the enterprise, Hu Zhibiao used commercial fraud and other illegal means to raise funds, but he had no choice but to end up in prison.

In fact, for this kind of funds that are not abundant, winning the bid king will often make them eat a little sweetness in the early stage, but in the end, they will always be dragged down by huge advertising expenses because of their lack of strength.

For them, CCTV is not a cure-all, but a poison that catalyzes their demise.

Two days before the auction, Lin Cheng received the news of this year's CCTV bidding, exactly the same as Duan Yongping's prediction, the liquor company really suffered from CCTV's ban, and the first theme of this bidding conference was "Liquor is driven out, and the bid king is taken out".

Fortunately, when Lin Cheng held a meeting with everyone before, he vetoed the proposal that Jiujiang double-steamed rice wine would win the bid, otherwise he would have made a big deal this time.

Unexpectedly, the two Qilu liquor companies, which contributed a lot of money to CCTV, were actually demolished by CCTV in the fourth year and positioned as "black sheep".

Capital is such a red fruit, such a cruel reality, the remainder is king, and the loser is the villain!

In the three-year bidding conference, Confucius Family Banquet and Qinchi Liquor jointly contributed more than 400 million real money to CCTV, but once they lost, they not only lost their money in economic interests, but also were nailed to the pillar of shame of "black sheep".

Thinking about it, Lin Cheng felt worthless for them, especially Qinchi Distillery, they paid 66.66 million for the first time to win the bid king, and 320 million for the second bid king, adding up to almost 400 million yuan.

Thinking that in 2017, Paris spent 400 million euros to bring in Neymar and Mbappe, and he could kill the Quartet with 400 million in Ligue 1 and the Champions League, but Qin Chi was 400 million yuan and was blamed by CCTV, thinking that it was Qin Chi's fiasco that caused CCTV to become a terrifying tragic curse.

However, although CCTV has been saddled with the curse of the king of standards, in this era, CCTV is grandfather and parents, and the entrepreneurs here are grandchildren.

On the stage, Tan Xisong affectionately called the entrepreneurs in the audience "food and clothing parents", but in his heart, he may laugh at their stupid and rich grandsons!

At ten o'clock, Lin Yiping, a famous auctioneer from the magic capital, appeared on stage, this guy was able to preside over the CCTV bidding, and it was really not covered, and he laughed and scolded all the articles.

He said with a smile: "Over the years, the client always hopes that I bid as high as possible, but Ms. Tan Xisong told me that the company's money is not blown by the wind, and the price of the bid king should be lowered."

But I said to her: This is basically, very difficult! Why? One family bids for the king and a hundred schools of thought contend, and the ancients said: Whoever wins the Central Plains wins the world, but I want to say: The one who wins the bid gets the market!"

Faced with Lin Yiping's witty statement, Lin Cheng felt like listening to cross talk, and laughed out loud.

Gossip aside, at 10:18, the bidding auction finally began.

The starting price of the bid king is 80 million, and at first people still treat money as money, and the price slowly rises little by little: 85 million, 90 million, 100 million, 105 million, 110 million......

But at this moment, there was a thunderstorm on the flat ground, and Duan Yongping, under Lin Cheng's signal, suddenly stood up and shouted: "180 million!"

Suddenly, the audience was in an uproar, and then there was warm applause.