Chapter 273 Standard King: Backgammon!
Duan Yongping's shout woke people up, and then people realized that the real bidding for the king has only really started now.
The auction plate assigned by CCTV to BBK is No. 001, which shows that CCTV is also a bull, knowing that this year's BBK benchmark king has the potential to win.
After the bidding of the bidder, Lin Yiping, who had always looked listless, was also completely ignited at this time, and he said excitedly: "Okay, good, the gentleman of No. 001 bid 180 million, and if there is no higher bid, if no one raises the price three times, the bid king will be No. 001!"
Then someone raised the price again, and Lin Yiping was even more excited, "Okay! Someone raised the price again, and the price on the 20th was 182 million ......; Well, No. 101 also joined the bidding, 184 million! Oops, No. 001 has bid again, and it has reached 186 million!"
"198 million, No. 101 out to 198 million...... , work harder, your chance to become famous in one fell swoop has come, okay! No. 001 is 200 million, 200 million friends!"
001 is backgammon, and there is no doubt that 101 is the same as the love of VCD manufacturers in eastern Guangdong.
Before the bidding, the increasingly fierce bidding battle for VCD manufacturers has long been noticed by veterans in the advertising industry, and before the bidding conference, the Beijing has been circulating the saying that "Qilu Xiangma was driven away, but the South China Tiger was recruited".
Before the bidding, people from all walks of life have reached a consensus, the CCTV bid king, "liquor get out, VCD trouble" is very loud, the media generally believes that the bid king is either backgammon or love.
Duan Yongping is worthy of being one of Lin Cheng's most admired entrepreneurs, and in silence, the momentum he created has already shocked the reputation of BBK, but in contrast, Lin Cheng is busy "applauding" with Zhou Huanting in the hotel.
It can be said that in the 90s, this group of entrepreneurs had begun to emerge, and even Hu Zhibiao, who was later imprisoned and despised by Lin Cheng, still had a heroic spirit far beyond ordinary people.
It's a pity that Hu Zhibiao was born at the wrong time, and the industry he chose to enter was the VCD market, which made him ambitious, but powerless.
This year, Aiduo and backgammon fell in love with each other, and it was already emerging when Duan Yongping got the capital injection of the Lin Group, Aiduo invited the international kung fu superstar Cheng Long to advertise, and backgammon invited the Chinese kung fu emperor Li Lianjie to fight.
The two kung fu superstars will fight in the VCD market, and it's really hard to say who loses and who wins. At this time, Cheng Long did not have a reputation for being highly toxic in advertising, and he spent tens of millions of real money to invite him to advertise.
After the price was 200 million, only No. 001 backgammon and No. 101 love were left on the battlefield.
Like in the previous life, Aiduo's bid reached 210 million when he won the bid in his previous life, and at this time, Hu Zhibiao looked at Duan Yongping proudly, not believing that Duan Yongping, who had always been sensible, would increase the price again.
Lin Yiping shouted excitedly: "Okay! No. 101 is asking for 210 million! Is there more than 210 million? I call 210 million for the first time......
Duan Yongping glanced back at Lin Cheng, the price increase of 200 million is already the limit of backgammon, without the support of the Lin Group, backgammon is more than the love that has decided to break the boat.
Aiduo, like Qinchi Liquor and Confucius Family Banquet, chose a path of no return where victory is king, and defeat is Kou.
Lin Cheng nodded to Duan Yongping, and just when Lin Yiping was about to call for the third time, he called the price in time, "220 million!"
"Boom!"
Backgammon's bidding made the audience in an uproar again, Duan Yongping has always been very rational in everyone's impression, why did he fight against the madman Hu Zhibiao?
230 million
240 million
250 million
260 million
……
300 million!
Bidding has been soaring, and Hu Zhibiao and Duan Yongping have already hit a real fire!
Hu Zhibiao's brain is already sweating, his bid has reached 300 million, even if he succeeds in the bid at this time, he will definitely not be able to say "300 million, too cheap" The big words are coming.
This price is far beyond his budget, the sales of Aiduo VCD the year before were only 200 million, and last year it almost reached 1 billion, which can be deducted from production costs, huge advertising expenses and corporate taxes, Aiduo VCD's net profit is not as high as people imagined, if it really becomes the king of CCTV with a price of 300 million, then next year's sales can only succeed and not fail, otherwise Aiduo will fall into the abyss.
Hu Zhibiao is entangled, Duan Yongping is not happy, is 300 million a standard king worth it for BBK?
Although after Lin's capital injection, BBK's sales this year are also approaching the billion mark, but Duan Yongping knows very well that the competition in the VCD market will be more fierce next year, and it is too luxurious to take one-third of the sales to compete for a CCTV standard king!
With Duan Yongping's mature and rational nature, the price increase to 200 million should be the top, let alone 300 million!
However, Lin Cheng was determined to win the bid, the reason is very simple, what he calculated was not the sales value of BBK in the VCD market, but the value of the BBK brand.
In Lin Cheng's strategic territory, BBK is not only competing for the current VCD market, but also DVD, MP3 and the mobile phone market that Lin Cheng has been thinking about in the future.
As long as BBK can become the CCTV standard king today at a terrifying super high price, then this means that BBK has become a well-known trademark in China, and has set up a huge falg in the hearts of consumers, so that all Chinese know that there is a company in China that has won the CCTV standard king, and its name is BBK!
Just like the future has disappeared in the long river of history, Confucian Family Banquet, Qinchi Liquor, and Aiduo VCD, even if ten or twenty years have passed, the Chinese people still remember these enterprises.
They are a history of reform and opening up, and no matter whether they succeed or fail, they will be remembered forever by future generations.
Thinking of this, Lin Cheng was moved to participate in history and create history, so he cut the gold and cut the railway: "Mr. Duan, please continue to increase the price, today's bid king is ours, and no one can take it away!"
Duan Yongping gritted his teeth when he heard this, and shouted: "310 million!"
"Bang!"
Hu Zhibiao heard that his body fell heavily on the chair, as if the strength of his whole body had been drained, he knew that in this year's battle for the king, Aiduo lost!
Lin Yiping's voice was already hoarse, and his voice seemed to be smoking, "310 million first, second, third ......"
"Okay! It's a deal!" Lin Yiping's hammer slammed down: "I announce that the king of the bid is a backgammon VCD from eastern Guangdong!"
With Lin Yiping's final word, the CCTV bid king came to an end in a magnificent bidding for the witnesses, and the two VCD companies in eastern Guangdong fought against CCTV, and finally BBK won the honor of the bid king.
After the transaction, even the well-informed Duan Yongping collapsed on the seat, competing for the CCTV title this time, as if he had spent all his life's strength.