Chapter 872 OEM Production, Uncontrollable Popularity!

"Mr. Lin, after the company's sales department and statistics department worked all night last night, a total of 86,540 vivoR1 mobile phones were sold yesterday, and 25,630 rainbow mobile phones were sold, with daily sales of more than 110,000 units and a daily income of nearly 200 million yuan!" Shen Wei said excitedly.

Daily sales of 110,000 units, daily sales of 200 million yuan?

This is undoubtedly an astronomical number in 1999, you know, even at the beginning of the century, when domestic mobile phones were the hottest, no mobile phone manufacturer could achieve daily sales of more than 100,000.

Of course, putting this sales figure in the era of smart phones, the daily sales of 110,000 units is a bit insufficient, after all, Huawei, OPPO, vivo and other mobile phone manufacturers at that time, the annual shipments have exceeded or approached 100 million units.

Lin Cheng, who has experienced the prosperity of smartphones in later generations, naturally didn't take this sales figure into account, he only nodded slightly, and said: "This sales figure is very good, but it's only the first day, we can't relax yet, is the factory in Zhengzhou busy?

Thinking of the mobile phone factory in Zhengzhou, the excited look on his face calmed down slightly, and he replied: "The mobile phone factory in Zhengzhou has now implemented a three-shift and two-shift work system, and workers can rest and the machine cannot be stopped, but even if they work overtime, the daily shipments are only about 30,000 units, far from keeping up with the daily sales figures."

Fortunately, in the early stage, we vivo have stored 150,000 units of goods in the warehouse, otherwise we would have sold out yesterday and would not be able to keep up with the speed of the dealer's pick-up.

But this is not a long-term solution, if we can't increase the production speed, sooner or later the shipment speed will not be able to keep up, and we can only watch a large wave of sales figures lost in vain. ”

Lin Cheng thought for a while and said: "It's not a way to go on like this, I think so, aren't there many foundries in Pengcheng and Guancheng, you outsource part of the mobile phone assembly business to the foundry, and they share part of the production pressure." ”

Shen Wei said helplessly: "It's only like this, who told us that we can't keep up with our own production." However, the foundries in Pengcheng and Guancheng don't know if they can be reliable, and if there is a quality accident, then our vivo brand will be smashed in their hands. ”

Lin Cheng pondered for a while, and said: "vivo can set up a compliance audit department, and before signing a contract with the foundry, they must be required to accept the vivo compliance audit, and only when the production requirements of vivo are met can we get the foundry contract of vivo." ”

Later generations of foundries such as Foxconn, the king of foundry, after they get the OEM contract for Apple's mobile phone, Apple often sends people to Foxconn's foundry, once it is found that Foxconn has violated the production rules set by Apple, Apple will require them to correct it immediately.

Apple is a big customer that Foxconn must not lose, and in order to meet Apple's requirements, Foxconn does not dare to disobey Apple's intentions.

Shen Wei's eyes lit up when he heard this, and he hurriedly flattered: "Mr. Lin is worthy of Mr. Lin, there are always more ways than difficulties, I will do it immediately when I set up a compliance audit department and contact the foundry!"

Everyone loves to hear good words, Lin Cheng nodded and smiled: "Well, but you also have to remind the staff that although the sales are gratifying, the quality must be grasped more tightly."

In addition, there is mobile phone after-sales service must keep up, mobile phone maintenance personnel training must also be paid close attention to, do a good job in mobile phone after-sales service, our vivo mobile phone can be a long stream, long to do.

Finally, vivo's directly operated stores and franchised stores should be greatly expanded, and in order for vivo stores to spread across the country, it is best to have at least one vivo store in every county in China. ”

Lin Cheng as a descendant, naturally knows the importance of mobile phone after-sales service, although Nokia in the era of smart phones, but it is undeniable that in the era of feature phones, Nokia is undefeated, its excellent quality and excellent after-sales service is the biggest key.

In the heyday of Nokia, Nokia's stores were all over the streets and alleys, and there were Nokia stores on slightly more prosperous streets, which was undoubtedly very convenient for customers who bought Nokia mobile phones.

In the era of smart phones, Nokia is the king of mobile phones in the world, and its approach is undoubtedly very worthy of Lin Cheng's reference, and it happens that Lin Cheng has built a road for vivo to imitate Nokia's road, and it is natural to copy the sales skills and methods of Nokia in later generations.

……

vivoR1The hot sales of mobile phones are far beyond Lin Cheng's expectations, following the first day of sales of 110,000 mobile phones, although the sales figures of the following week did not have a miracle of one step to the sky, but also showed a trend of rising step by step, a week down, vivoR1 mobile phone sales of more than 900,000 units, shocked the country.

Facts have proved that the Chinese people have an extremely strong enthusiasm for the advanced contact tool of mobile phones, not only dealers in major cities across the country took the initiative to pick up the goods, but even dealers in some small counties also aimed at business opportunities and put forward supply requirements to vivo headquarters.

The sales boom of vivoR1 mobile phones has swept all over the country, and all the sales calls of vivo have been blown up, and mobile phone manufacturers at home and abroad are all dumbfounded.

They used to position mobile phones as a luxury item, targeting Chinese bosses, tycoons, and nouveau riche with potential sales, but rejecting the working class from potential customers, believing that China's working class did not have much purchasing power.

But the truth slapped them in the face, the vivoR1 mobile phone sold nearly 900,000 a week, and they suddenly discovered that they had been ignoring the largest customer of the working class.

The rise of vivo must be suppressed!

Price reduction! Price reduction! Price reduction again!

Nokia, Motorola, Ericsson, Siemens and other foreign mobile phone manufacturers can no longer sit still, everywhere is a sound of price reduction, the price of the latest mobile phone that originally sold for 10,000 yuan has been cut in half, only selling for more than 5,000 yuan.

As for the old mobile phones, they have reduced the price from four or five thousand yuan to two or three thousand yuan, and they have competed with vivoR1 for the low-end market.

Although with the advantages of well-known foreign brands, foreign manufacturers have snatched a part of the market from vivo mobile phones, but at this time, vivoR1 mobile phones have gained a firm foothold, and the hot sales cannot be suppressed at all.

After some in-depth market research, foreign mobile phone manufacturers finally figured out the reason for the hot sales of vivo R1 mobile phones, in addition to the biggest advantage of price, vivo mobile phones first have full Chinese input and short message functions, which are far more in line with the needs of Chinese people than foreign mobile phones full of English.

Secondly, the dazzling mobile phone shell of vivo colorful mobile phone is also a big magic weapon, just the shell is painted with concentrated color, which makes vivo colorful mobile phone different from other black and white mobile phones, and is extremely popular with white-collar workers and college students who pursue fashion.

Finally, the vivo mobile phone battery is durable, the call is clear, and the function is simple, even the elderly in the countryside will use the vivo mobile phone after a day of groping, and in some small counties, the sales of vivo mobile phones do not even have to be inferior to some cities.

The rise of vivo is unstoppable!