Chapter 873: Nokia, Never Before
"Ladies and gentlemen, this is the vivoR1 mobile phone that is extremely popular in the mysterious ancient oriental country, everyone can come and take a look. ”
Nokia headquarters, Finland, President Yoma Ollilah held a vivo rainbow mobile phone in his hand, and said to Nokia's senior executives with an extremely solemn expression.
Yoma Ollilah is a Nokia legend who was on the verge of bankruptcy when he took over as president of Nokia in 1992.
However, after O'Lella took office, he immediately launched a vigorous reform in Nokia, selling all other traditional businesses to other companies, and only retaining a mobile phone telecommunications industry.
Nokia, which was bold and slimmed down, gradually got rid of bankruptcy after five years, and because of its focus on the research and development of the traditional feature phone industry, Nokia's feature phones had an excellent user brand effect at that time.
In 1995, Nokia began its glory days, with a sharp increase in overall mobile phone sales and orders, and the company's profits reached unprecedented wealth.
Since 1996, Nokia has been the world's largest mobile phone market share, and until 2010, Nokia is still far ahead of Apple, Samsung, Motorola and other fierce competitors.
It was not until 2011 that Apple's launch of the iPhone 4 completely ended Nokia's hegemony, and Nokia failed to develop the Symbian system, losing in the smartphone era, and finally gave up the honor of the king of mobile phones, and has been in a slump ever since.
At this time, in 1999, if there was no Lin Cheng's inconvenience, it was a good time for Nokia to be angry and strong, and was about to launch the Nokia 3210, which ranked second in the sales of a single model in history.
Historically, since the Nokia 3210 was launched in October 1999, it has achieved a total sales of 160 million units, ranking second in the world's mobile phone history sales list.
It is also this mobile phone that makes Nokia's advertising slogan of "technology people-oriented" deeply rooted in the hearts of the people, and allows Nokia to break the situation of the three countries in the global mobile phone market in one fell swoop, leaving Motorola and Ericsson behind the two fierce rivals and dominating the world mobile phone market.
Nokia's attention to the 3210 is unprecedented, especially the discerning Ollila, who regards the Nokia 3210 as a magic weapon to open the gap with Motorola and Ericsson.
However, earlier this year, when Nokia's legal team was about to apply for a patent for Nokia's flat upright design, they were told by the patent office that the design had been patented two years earlier.
Although the patent registration is complicated, Nokia does not take this small setback to heart, only when it is a whimsical technology nerd's sudden brain hole, and the early registration of the patent is just to extort Nokia a sum of money.
So Nokia is still the same, and is still actively developing the Nokia 3210 with a flat upright, just waiting for the Nokia 3210 to be launched on the market, the patent registrant took the initiative to stand up and give him a little money to send away.
However, when the president of Nokia Greater China reported to Ollila that a Chinese mobile phone manufacturer had produced a phone that was 90% similar to the Nokia 3210, Nokia's executives finally panicked.
Everyone is scrambling to observe the vivo mobile phone in O'Lea's hand, and the more they observe, the more ugly their faces become, it can be said that in addition to the difference in kernel technology, the vivoR1 mobile phone is exactly the same as the Nokia 3210 they are preparing to launch.
Although Nokia's senior management is convinced that Nokia's technology is the most advanced in the world, it will definitely blow up this vivoR1 mobile phone from China, but considering the first-come, first-served problem, not to mention patent infringement, once the Nokia 3210 is launched, it will definitely be labeled as a "plagiarism dog".
Nokia is undoubtedly the world's most important word-of-mouth quality of mobile phone manufacturers, the reason why they are far inferior to Motorola to catch up, sitting firmly in the global mobile phone hegemony position, relying on Nokia's strong quality and word-of-mouth advantages.
But if Nokia 3210 is labeled as a "plagiarist" and "copy", then the reputation will stink, which is definitely a big disaster for Nokia, which wins by quality.
O'Lella took a deep breath and said in a deep voice: "I believe everyone has received an urgent report from Greater China, and has also seen this hot-selling vivoR1 mobile phone."
What I need to solemnly tell you here is that the price of this vivo R1 phone is only 200 euros, which is due to the color of the rainbow version, and its colorless version of the phone is only 170 euros.
With such a cheap and affordable mobile phone, you can imagine that the impact of this mobile phone on the Chinese mobile phone market is historic.
However, this is not terrible, but if this mobile phone breaks out of the Chinese market and goes to the world, its impact on the world mobile phone market will be catastrophic!"
Catastrophic? This is a real possibility!
It's no surprise that the phone has achieved such hot sales in the relatively barren Chinese market, but will it still achieve such dazzling results once the phone goes abroad?
The answer is obvious, yes!
Don't think about how lofty foreigners are, and think that foreigners like high-priced brand-name goods, which is absolutely wrong.
Just as when people think of Chanel and Louis Vuitton now, they are described as commodity aristocrats, which is awe-inspiring.
But to be honest, if it weren't for the sudden explosion of the Chinese market, these so-called luxury goods would have been swept into the dustbin of history long ago.
These 100-year-old luxury goods, which are actually not durable, have long been unsellable in Europe and the United States, that is, Chinese nouveau riche who are stupid and have a lot of money are flocking to them.
If there is a Chinese mobile phone with the same appearance as the Nokia 3210 launched in the European and American markets, the functions are similar to everyone, the durable Nokia 3210 is better, and the price is only a quarter of the Nokia 3210, what choice should European and American consumers make?
Nine times out of ten, it is sure to choose vivo mobile phones, which is exactly the same as the reason that Chinese manufacturing dominates the world in later generations, European and American customers are their own people, but they will not be as easy to fool as Chinese nouveau riche, don't they understand that those tall advertisements of European and American manufacturers are all boasted.
Moreover, excluding the brand value, European and American goods may not be as practical as Chinese goods, and the price of Chinese goods is several times cheaper, and fools know how to choose.
Seeing that everyone finally realized the seriousness of the problem, Ollila finally said the main topic of this meeting: "Everyone, I think we can't hesitate so much anymore, this vivoR1 mobile phone is likely to be the enemy of the Nokia 3210 that we grandly launched in the second half of this year, we must take advantage of the fact that it is still in the embryonic development period, we have to suppress it, and we must not let it rise." ”
"The president's opinion is very correct, we must face up to the opponent, vivoR1's performance in the Chinese market is enough to arouse our vigilance, if it goes out of China, I think it will be a nightmare for all mobile phone manufacturers, we must unite to suppress vivoR1 mobile phones." Vice President Kang Peikai suggested.
"Agreed!"
"Agreed!"
"Seconded!"
"Seconded!"
Soon, Nokia's senior management reached a consensus that they would crush vivo mobile phones with absolute strength and never give vivo mobile phones a chance to develop.