A month after the launch of "Dark Souls", the popularity of the whole game has not disappeared, and the Weibo of Tenglong Online Game Company and Wu Feng have also updated the news about the new DLC.

It is expected that on November 5th, the first DLC "Ashes of Ariandel" will be released, and on November 12th, the second DLC "Huanyin City" will be released, and the two DLCs are priced at 19 yuan respectively.

After this exciting news spread, the entire game circle was excited, and all the unfinished Black Soul players were cheering, chanting in unison, and running to tell each other.

On the official website, forums, Weibo, live broadcast room, Q group, WeChat group, and post bar, you can see discussing the two upcoming DLCs of "Dark Souls" everywhere.

Because Wu Feng has successively exposed some CG videos and materials of these two DLCs on Weibo, players' expectations have been hyped higher, just like a desert fire that has been ignited, and it can't be stopped at all.

"Wu Feng, you have finally found your conscience, and you are finally willing to fill in the pit of the black soul, right?

"Conscientious manufacturer, give you a thumbs up! Come out!

"Is the final answer finally revealed? I can't wait. ”

"The flame of the black soul will never be extinguished, and the dead ghosts are all up and ready to spread the fire. ”

"Buy, buy, buy, buy as much as you want, can't I buy them all?"

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On November 4, Tianhu Mutual Entertainment announced that its new game "Sword of Chaos" will be postponed for another month.

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On November 5th and 12th, "Ashes of Ariandel" and "Ring of India" were launched, and the sales of the game exploded again.

Various game media have also given high ratings, and have commented that they are: "Wu Feng's sincere DLC", "once again opened a new world of suffering souls", "Sister Nun who makes people kneel and lick three times".

It can be said that although the battle of "Dark Souls" was very difficult, all departments of Tenglong Online Game have made good achievements by working overtime.

After the climax of the sale, Wu Feng will naturally not be soft on the bonus distribution of the project, and everyone will have at least 2~6 months of additional project bonuses.

Celebration banquets are naturally indispensable, there will be victories, victories will be rewarded, rewards and punishments are clear, and discipline is clear, which is also the way of operation of Wu Feng's management talents all along.

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"Ding! Congratulations!"

"Main Quest: Rookies also deserve to talk to us about hardcore!

"Rewards: Super Wisdom Points*1000, 3,000,000 Counterattack Fantasy*1"

"God of the Game's Grudge: 90.7%;"

Wu Feng once again completed the system task of the god of the game perfectly, and on this day, he could finally lie in bed and sleep happily.

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Now, with the increasing number of players and users of Tenglong Online Games, Wu Feng decided to start forming his own synthesis.

Almost many large game companies will think of building their own comprehensive game platform when they go to the last step, because if they are launched on other people's channels or platforms, they will often be charged a very high sales share.

For example, in the previous life, Steam had to take out at least 30% of the sales share of the game developer, which was a considerable loss of revenue for a game company.

And if you can set up your own sales platform, no matter what the initial traffic is, as long as you can slowly accumulate and build the comprehensive functions that players need: purchase, after-sales, strategy, video, communication, MOD workshop, etc., there will always be a day when sand will become a tower.

Because for any Internet company, traffic is life, users are life, and for a game company, it is even more so.

Sometimes, the cost of pulling a new user can be more than three times the cost of maintaining an old user.

In today's ever-increasing cost of Internet user acquisition, it is also the king of rear business to better maintain old users, let them roll back and forth between their products, and improve the recognition of the company's brand.

For example, Blizzard's Battle.net in the previous life, Penguin's Wegeam, etc., and for stand-alone console mobile game companies, if they can have their own exclusive channels or platforms, and gather some loyal core users, it is naturally a good thing.

These are all after Wu Feng's strategic planning, and may even involve the ascension of the company's development in the future.

But now, with the strong rise of the data of Fairy Sword, Dark, and Black Soul, Wu Feng feels that it is necessary for him to deploy it in advance, so that the game integration platform belonging to Tenglong Online Game Company can be launched early.

In the future, all players of Tenglong Online Game Company will need to register a unified platform game account, log in with one click, and then purchase Tenglong Online Game Company's products at any time in the platform, play all kinds of games, and find community guides, videos, and mods.

Wu Feng decided to name this platform: Longchi!

Any player who buys the Tenglong online game client on the Dragon Pool platform will be able to enjoy a 9.5% discount, while the purchase on other game platforms is the full amount.

And like steam, the Longchi platform will also hold some preferential price reduction activities from time to time according to holidays, of course, generally those who participate in preferential promotions are old products, and new products are generally less reduced as soon as they are launched.

As for the fact that the Longchi platform will be open to other game companies in the later stage, and then charge a certain channel platform, Wu Feng has not thought about it.

However, this matter is still too far away for him now!

First of all, your company is too small, far from enough for other peers to recognize you, even if you have already released one or two popular models, but can you be stable for a long time in the future?

Secondly, to build a comprehensive game platform, the most taboo is to want to do it in one step, eat a bite to become a fat man, only now you have your own platform's "internal strength" to cultivate, do a good job in the comprehensive services within the platform, such as: creative workshop, strategy, video, player communication, network server stability, etc.

Through a steady stream of excellent products, we can gain the recognition of new and old players, and continue to accumulate our own users.

Therefore, Wu Feng has generally planned a three-step strategy for the Longchi platform:

Step 1: Circle your own land and raise your own users;

Step 2: With the increasing number of users and traffic on the platform, the platform will be opened to other domestic game manufacturers and a commission fee will be charged.

Step 3: Go online in the big foreign market and engage in an all-out war with the big foreign platform to grab high-quality games;

Just do it, Wu Feng was not ambiguous, and after the plan was almost done, he began to convene the technical department, the marketing department, the test team and other departments to conduct a comprehensive notification meeting.