"Fine marketing?" someone curious.

Refined marketing, also known as precision marketing, generally contains three meanings: first, precise marketing ideas, second, accurate system guarantees and means, and third, to achieve low-cost and sustainable profit goals.

Therefore, when implementing the refined marketing strategy, we must ensure that the awareness of our products is high enough, and the user and market positioning must be accurate enough; secondly, the intermediate way introduced by the user can not be too much loss or loss, otherwise it will be a fatal blow to the cost.

Refined marketing pays attention to: accurate market, accurate users, high-conversion channels, high-quality payment, and a set of close combinations to reduce advertising costs and improve the overall project profitability of the positive cycle promotion system.

In the previous life, Huaxia's game promotion style and strategy were generally divided into the northern and southern factions. Beipai is represented by the game company of the imperial capital, which pays attention to the "big brand strategy" or "brand strategy", they pay attention to large-scale marketing, overall marketing and concept marketing, and pursue the high explosive attention brought by large exposure, whether it is their own accurate user or not, as long as they are pan-entertainment users, they are willing to pull them in and let them try it.

Celebrity endorsements, TV commercials, subway advertisements, elevator advertisements, offline large-scale press conferences, etc., are all publicity methods that they focus on. As long as there are people, they hope to have their own advertising, and the northern game marketing pays attention to one word: potential!

The southern school focuses on the channel delivery of advertising, among which Yuecheng is the main representative, especially the huge number of page game companies entrenched in Yuecheng, what 47 play, 81 play, fill in the play, etc., are the representatives of the marketing of the southern game company.

The media of these companies (the specialists who deal with the media) do every day either to find new channels and media to advertise in, or to go on the path of advertising.

Looking for channels, media, and cooperative apps, throwing money at investment, running water, and making a large market value, high turnover, and low net profit are the routes they often take.

One point of advertising, one point of goods, one point of advertising, import a person, do not play false!

Real money advertising costs go down, and real users are brought in one by one.

They have a huge advertising system, thousands of media, network alliances, channels and apps, so players can basically see their ads on major websites and mobile apps, everywhere, everywhere!

However, Nanpai's advertising is not blind, they have a return on investment ratio standard and balance to quickly measure the final effect of each media.

If the data proves that the media has a high ROI, they will continue to increase their advertising until they tap the maximum advertising value and potential of the entire media, so that the power of their game in it can reach the best profit and turnover balance point.

If the advertising effect of the media, channel or app does not meet their expectations of input and output, the website will be revoked.

Therefore, these companies basically have a system, which covers a variety of media resources that can be placed, the corresponding return effect, the rating of the media that can be placed, and those detailed advertising fees in the media are the most cost-effective, and they must be purchased first.

The "brand marketing" of the northern faction is like a knife crit, if this knife goes down, it can't be crit, and it explodes, then this superstar endorsement is basically in vain, the funds are burned out, and the launch fails.

The "advertising bombardment" of the southern faction is like slashing one by one, cutting down this knife without bleeding, and trying again in a different position;

Of course, with the passage of time, the marketing methods of southern and northern game companies have begun to gradually tend to learn from and integrate.

Marketing talents are mobile, which correspondingly drives the flow of marketing concepts and methods, and the marketing methods of game companies between the north and the south gradually tend to be the same.

The current Chinese game industry is basically divided into two other marketing factions: the poor faction and the rich faction!

The "poor" basically adopts refined marketing, you get what you pay for, guide users in a proper manner, and occasionally do a little hype, but because the channels laid are very narrow, it is basically difficult to set off any waves. We can only expect that the product data is good, the user return rate is high, and then the sand accumulates into a tower and slowly grows bigger.

"Fupai" has money, anyway, it's not bad money, the network alliance advertising is all inclusive, no matter what kun, what treasure knife, all kinds of web pages, all kinds of APP software can be seen.

From time to time, the orthodox northern faction will invite some well-known first-line spokespersons, while the southern faction, for the sake of cost, invite some second- and third-tier stars to make endorsements, so as to reduce the cost of endorsements.

Wu Feng adopted the strategy of "refined marketing" for "Stars", of course, not because the company had no money, on the contrary, after a year-long accumulation of original funds, in fact, Tenglong Online Games has accumulated a lot of wealth.

It's just that due to the particularity of the game "Stars", strategy games are niche in China after all, and if there are overwhelming advertisements, players who don't like to play strategy games will never come in to play, and they feel that they are not enthusiastic enough and boring.

In this way, that kind of universal advertising is tantamount to a waste of money.

Therefore, Wu Feng will put forward such a new promotion direction for special products and special user groups!

For Chu Lingyan, who was born in the market, this point is naturally understood, and different marketing methods are adopted for products with specific attributes.

"Boss, how can a good real-time game suddenly turn to a strategy game?" Ronan Cheng said curiously.

Wu Feng said: "Mainly considering the current entertainment atmosphere, as well as the large number of semi-strategy game users and science fiction fans that we have laid down in the interstellar before. Of course, I was going to make another epic masterpiece, but there was a big project abroad that was postponed. On the contrary, the whole relatively small and beautiful project came out, so we adjusted the rhythm of our publicity. ”

When everyone heard this, they nodded knowingly.

"This is also a kind of struggle and attempt for market segmentation, and it is also a profitable direction. Chu Lingyan also nodded in agreement.

"Boss, what kind of game is this "StarCraft"? After hearing the name, it feels a bit similar to "StarCraft"?" Luo Nancheng asked curiously again.

Wu Feng said: "It's because it's a bit like that, so that it can promote the inheritance between some users! In essence, as a strategy game, the system of "Stellars" is definitely much more complex than "StarCraft", but in terms of game quality, it may still be a little far from Interstellar. But it's still a good work!"