"Second, we must also start preparing for the promotion plan of StarCraft's second resource pack, "Heart of the Swarm"! We need to win a large number of interstellar users in one go, and lay the foundation and overall situation of our competitive game. Wu Feng encouraged.

"Don't worry, boss! We have prepared the online and offline advertising purchase of "Heart of the Swarm" a month ago, and the advertising materials have also been produced in several versions to be used online. There is also a second wave of publicity cooperation with seven local promotion companies, which has also been negotiated, including the offline promotion of "Heart of the Swarm" and two large-scale offline competitions. Chu Lingyan said.

During this period of time, the marketing department was indeed very tired, and Chu Lingyan ran around almost everywhere, contacting advertising companies, contacting local promotion companies, and contacting game media. Wu Feng has seen her hard work.

"Hmm!" Wu Feng nodded, "There is also the product department and the testing department, and we must strengthen the collection of user feedback and opinions on the StarCraft and 'Dragon Pool' game platforms during this period of time to ensure that there are no problems with our games and platforms." ”

"Understood, boss!" Luo Nancheng nodded at the same time as the manager of the product department.

"On the side of the technical department, the operation of the server must also be supervised at any time, and no mistakes can be made at this key node of promotion. ”

"Yes, boss!" the manager of the technical department also nodded.

…………

Marketing is very particular about "potential", borrowing momentum, building momentum, homeopathic, if a plan does not raise its head at the beginning, the "potential" is not built well, then it is very difficult to force it up later. Even if more advertisements are smashed, it may be thankless, the cost will continue to rise, and the benefit of attracting new customers will be greatly reduced.

Wu Feng feels that with his online and offline layout and efforts, the "momentum" of "StarCraft" has risen, and the next thing is how to maintain this "momentum".

Five days after the release of "Wings of Freedom", the popularity of "StarCraft" continued unabated, and the Baidu index was stable and slightly leaning, Wu Feng felt that it was time for the second resource pack "Heart of the Swarm" to be born.

"The queen you've been waiting for is finally here!"

At ten o'clock in the morning on March 24, Wu Feng suddenly posted a message on his personal Weibo, accompanied by a picture of Kerrigan, the queen of blades in "StarCraft".

Wu Feng's Weibo followers are already very high, and many of them are die-hard fans of Tenglong online games, and after the new news was announced again this time, all interstellar fans were completely high.

This happiness came too suddenly!!

The orgasms are just wave after wave!!

Wu Feng's Weibo exploded instantly, and the following was frantically left and forwarded by interstellar fans.

"What's the situation? The StarCraft sequel is already available?"

"I'm dripping gods!! Wu Feng must be joking with me, or I'm dreaming! This is absolutely impossible, anyway, is there really new content in Interstellar so soon?"

"I advise Wu Feng to be a conscientious game manufacturer, and update any interstellar sequels, major versions, and expansion packs for us in one go. ”

"Is it true? Wu Feng, is there really any new content in the interstellar space? Is it related to our queen?"

"Yes, kneel down and beg for an expansion film about the Queen! Long live the Queen!"

"I'm now out with my mecha in my arms and the Queen, please ask me what I should do later, wait online, hurry!"

"Wu Feng, if you still have a little conscience, hurry up and release the follow-up content of Interstellar, don't hide it, let my wallet cry at once. ”

"Wu Feng, if you still have a little conscience, let's hurry up and release a dark sequel, right?

"Wu Feng, if you still have a little conscience, let's hurry up and release a sequel to the fairy sword, save the Internet addict teenager in our tun!"

"I dare to pack a ticket, "Wings of Freedom" is all about the battle of the Terran, and Wu Feng's next information package must be the battle of the Zerg. My big Zerg is about to rise, long live the Queen!

…………

This Weibo message, the popularity continued to rise, and it instantly detonated in the entire interstellar circle.

Many players stayed up all night, all kinds of speculation, waiting for Wu Feng to announce the next news, waiting anxiously.

At ten o'clock in the morning on March 25, sure enough, on the official website of "StarCraft", the news that "Heart of the Swarm" will be officially released appeared on it for the first time.

And this time, in order to let the majority of interstellar players have a good time, and also to maintain the long-term popularity of the game, Tenglong Online Games decided to cancel the pre-sale link of "Heart of the Swarm", and directly on the "Dragon Pool" game platform, on March 27, directly sell the complete client of "Heart of the Swarm".

When they learned the news, the interstellar players who were still addicted to "Wings of Freedom" were completely boiling.

"Conscientious manufacturer, let's have a good time at a time!"

"Hmph, "Heart of the Swarm"! Isn't it only 50 yuan? Who can't afford to pay it! Boss, bring me another box of instant noodles, yes, this month's food depends on it. ”

"Wu Feng finally did something meritorious this time, no longer playing those virtual things like before, and his descendants must make a fortune in the future!"

"Cool! I'm waiting for your words, buy, buy, buy, "Wings of Freedom" is very enjoyable, and I will never miss "Heart of the Swarm". ”

"You have to buy it, buy it decisively, buy it now!"

………………

Not only were interstellar players excited after learning the news, but even the major game media also joined the report after learning the news.

In the previous life, because "Heart of the Swarm" and "Wings of Freedom" were released after a long time, Blizzard and NetEase adopted the activity of buying "Heart of the Swarm" for 90 yuan to get "Wings of Freedom" for 90 yuan in order to attract players to buy the new "Heart of the Swarm".

In fact, this is also a marketing strategy, after all, at that time, as "Wings of Freedom", which has been released for more than three years, sales may have reached a bottleneck, and everyone who should buy it has bought it. And Blizzard and NetEase adopt this new "buy one get one free" play, which is indeed easy to cause players to be greedy for "small cheap" psychology, thereby driving the sales of Interstellar 2.

Of course, here in the parallel world, Wu Feng will definitely not be unable to get over the money, and the interval between the issuance of the two resource packs is very short, it is impossible for him to "buy one get one free", otherwise he will lose everything.

At the same time, on the other hand, the Huyou.com evaluation team led by Fu Haiyang is already in full swing to evaluate the game of "Heart of the Swarm".

They decided to do a big job this time to grab the user traffic ...... of their old rival "Huaxia Game Network".