081 Traffic is mutually conductive in both directions

And the facts have also proved that Wu Feng's choice is right, "StarCraft", a high-quality RTS real-time strategy game, is indeed very suitable for promotion in the Internet café channel, if it is replaced by other RPG games, it may not be able to receive such a shocking sales explosion.

"Under Wu Feng's shrewd layout, the three elements of time, location, and people all let him grab it in advance!" In the WeChat circle of friends, some peers were amazed and admired.

In the circle of friends of that colleague, while posting the amazing sales curve of "StarCraft: Wings of Freedom" on the game sales network, he sighed, and the following instantly attracted a lot of onlookers and messages from the circle of friends of game friends.

This guy is always doing tricks, and he has to be admired, and he is indeed a marketing genius. ”

"It seems that the first hit in our game industry in the new year, let this guy give 'internal determination' again, my generation peers, and we need to continue to work hard to catch up!"

"People are more angry than people! Our family's "Heavenly War" was launched at the beginning of the month, and now the cumulative sales are only 19,000, which is less than a fraction of Wu Feng's interstellar!"

"Indeed, even Netwing's "Divine Revelation Storm" has been planned since the end of last year, but I didn't expect to be defeated by Wu Feng. ”

"Isn't the evaluation report of Huaxia Game Network out?7 points, which is indeed not the same level as "StarCraft". ”

…………

On March 20th, "StarCraft: Wings of Freedom" was officially launched on the online channel, and the sales on the same day, because there was an outbreak in the previous Internet café, did not rush too high, but it was very stable and strong.

Throughout the three days of March 18th, 19th and 20th, connecting the offline channels of Internet cafes and online channels on the Internet, the entire "StarCraft: Wings of Freedom" sold as many as 753,000 units, an astonishing number of about 250,000 units sold on average every day.

This data shocked the entire industry!

"StarCraft's sales numbers are really fierce!"

"The first shot of the new year shocked the entire industry!"

"It seems that the game industry is still very strong this year, and Wu Feng is off to a good start. ”

…………

At the same time, various game media have also taken advantage of this enthusiasm and promoted StarCraft: Wings of Freedom explosively.

The media has always been like this, like "icing on the cake", far better than "sending charcoal in the snow", watching the interstellar sales so hot, major game forums, comment areas, post bars, players are discussing hotly.

Naturally, they were sensitive to the main points and needs of players, and they also quickly followed up on StarCraft.

"Wu Feng's New Year's Surprise Another Amazing Work!"StarCraft" Revives Domestic RTS Games"

"Now if you don't play StarCraft, it's all out!

"Open a new situation in real-time strategy games, Wu Feng's new game "StarCraft" was born!"

…………

At the same time, the strong sales figures of StarCraft: Wings of Freedom have also driven the sales of several other games under the Tamron online game.

Because this time, whether it is online or offline, Internet cafes or home users, everyone must first download the "Dragon Pool" game platform of Tenglong online game before they can download "StarCraft: Wings of Freedom" in it.

Once players download the "Dragon Pool" game platform, they can also see the relevant game icons of "The Legend of Sword and Fairy", "Diablo" and "Dark Souls" in it, and choose whether to purchase and install it by themselves.

Therefore, through the promotion of the "Dragon Pool" game platform, Tenglong online games indirectly drove a wave of sales of other games under it.

On the other hand, Wu Feng ordered the marketing department to take another step to make the system installation of the "Dragon Pool" game platform skyrocket again.

That is, the marketing department promotes the company's new "Dragon Pool" game platform to these old players through game pop-up ads, official website post bar forum announcements, text messages, emails, etc.

Of course, this promotion is not without benefits.

On the contrary, Wu Feng asked the product department to configure the welfare gift packages of each game, either giving special skins, or sending special commemorative breakthroughs and game display props, so that these old players can download the "Dragon Pool" game platform willingly.

Because old players are still happy to download this game platform with a small resource package for new skins, new appearances or new welfare packages.

Moreover, Wu Feng's Tenglong online game company, the reputation is there, and last year it won the "Best Game of the Year" blockbuster award for "Diablo", in fact, the strength of the game can be imagined.

Many people also uphold the trust in the reputation and strength of the new and old games of Tenglong online games, so they have downloaded the "Dragon Pool" game platform.

With this "two-way mutual guidance" method, whether it is the sales of several of its games or the installation of the "Dragon Pool" game platform, it has achieved explosive growth during this period of time, and the data is very gratifying.

…………

The commissioners of the marketing department did a survey, and they would randomly inspect several Internet cafes in several cities each time to determine whether the cooperative local push company was secretly waterproof.

After entering several Internet cafes, the pictures are very gratifying, and the managers at the meeting looked at it, seventy or eighty percent of the Internet café computers were the dark blue interface of the StarCraft battle, which made everyone feel relaxed for a while.

This time, "StarCraft" is really explosive in major Internet café channels!

At the weekly meeting in the first week of the sale, everyone was overjoyed to see the mobile phone video sent by the marketing specialists.

"We've only achieved a preliminary victory, and we still have a long way to go for a real-time strategy competitive game!" Wu Feng said, directly opposite the long table in the conference.

"I hope that our StarCraft will be able to form a 'momentum' in the future, a 'momentum' that will continue to be passed down and even apply for entry into the National Games. To this end, we still have a long way to go, we have to circle the loyal interstellar users, we want to continue the interstellar faith, we want them to stay active, endless, let them pay for the faith. Wu Feng said.

"To this end, we need to focus on the following: first, the college competition and the Internet café competition about StarCraft must be carried out at the same time, college students can be said to be the most active group in the game, and it is also the group that is most conducive to the spread and diffusion, once we win them and establish the company's reputation in their hearts, then our road to the game will be very smooth. ”

When everyone in the conference room heard this, they all nodded in agreement.