068 Deploy offline resources in advance

"The business of the Internet café is not very good! I have closed two of them one after another, and now there is still one left, and I am still struggling to support it. On the other end of the phone, the uncle said depressedly, with a tone of sadness peculiar to middle-aged people.

My uncle used to open a black Internet café in the countryside, and later turned into a regular Internet café, which was good at first, but now with the fierce competition of online games and the popularity of home computers, the business situation has begun to deteriorate.

Wu Feng comforted him a few words on the phone, then hung up the phone and fell into deep thought.

According to the market research report he asked Chu Lingyan to do before, the domestic Internet café industry is indeed declining, and it is very sluggish.

But it is undeniable that Internet cafes have always played a very special role in the game industry, with high configuration, high interaction, high enjoyment, and team-based emotions.

It's a pity that there are very few decent games in the Internet café industry in the parallel world, which makes the content output of the entire industry seriously insufficient, and it is difficult to attract players to play in the past.

"If there's a game that can dominate the screen in an Internet café, that's great. Wu Feng thought in his heart, "This is a blank spot in the game industry, which has been ignored by many major game manufacturers. ”

In order to attract users to play in clusters or early adopters, Internet café owners often purchase genuine stand-alone games in large quantities, and then install the entire Internet café so that their customers have enough good games to play.

Many players enter the Internet café first, try some stand-alone games or 3A masterpieces one by one, and play the one they are satisfied with, and the experience is good, before they choose to go home to buy and continue to play.

Therefore, the Internet café is a place for players to try new games, because there are generally a lot of games in it, and players don't have to download them one by one, wasting a lot of time, and the Internet café owner has already downloaded a large number of games.

Second, there are a lot of like-minded people in the Internet café, everyone likes a certain game, and they can communicate with each other, make friends, form a team, and have a good time.

Third, urban people are under a lot of pressure, and sometimes they want to find a quiet and fun place, just like an Internet café in an island country, in a sense, the Internet café is also a way for them to temporarily escape pressure and relieve themselves.

And now, especially in second- and third-tier cities and rural areas, the number of Internet cafes is still very large, but there is a lack of excellent games to support it.

Therefore, Wu Feng feels that the millions of Internet cafes across the country may also be a major breakthrough location for him to achieve company profitability and create sales myths.

"Maybe my company's business this year will also have to work hard in the Internet café industry, which may better realize my profit growth point, lay out and seize excellent offline resources in advance, and make basic preparations for other big games in the future. Wu Feng thought in his heart.

Subsequently, he called Chu Lingyan's landline, and now he needs her to help make a detailed data research report on Internet café channels, this important offline channel, he doesn't want to lose it.

…………

"Ding! Main quest released!"

Main Quest: Lay out the offline channels of the Internet café in advance and prepare for the future blockbuster!

As one of the important offline channels, since the giants have not paid attention to the Internet café resources, we should seize this blank strategic place in advance to pave the way and prepare for the company's other game masterpieces in the future. Make a new game, revitalize the entire Internet café system first, and let the company's brand go out first.

Rewards: 3% elimination of the grudge value of the god of the game, super wisdom points * 1200, item rewards (none);

Mission Failure: Increases Resentment by 4%;

Current Game God's Resentment: 90.7%;

Every time Wu Feng saw the prompt of the system, he was surprised!

Is this a heart-to-heart connection, or is it a soul chain? Why does the system always pop up every time I think something in my heart?

However, the reward of "Dark Souls" last time has been issued, and now that I have 1000 super intelligence points, it should not be difficult to exchange for a new game.

…………

Soon, Chu Lingyan's data report on domestic Internet cafes came out, some of the information came from the industry news announced by state agencies, and some came from some domestic specialized research institutions, in short, the whole data was quite perfect, so that Wu Feng had a general understanding.

Now the Internet café industry in the parallel world is like this, the old batch of equipment and machines have begun to be eliminated, and some smart and prescient Internet café owners have begun to transform. They use large funds to purchase better computer equipment, more comfortable entertainment space, and a variety of on-call indoor catering, which can be said to be a one-stop Internet café operation service.

But the frustrating thing is that although these big Internet café alliance owners have seized the opportunity and can attract some player users, they still can't keep them!

Because there are too few interactive games or cluster games in Internet cafes in China, and even to the point where they are a bit monotonous and boring, many games can be played at home, and there is no need to come to the Internet café to learn and communicate, or compete.

Therefore, in the entire Internet café industry, I am very anxious, just like my uncle, I have eliminated two poor quality Internet cafes, supported and improved the only one with the best quality, but I still can't retain users, and the stickiness is too low.

What a lack of games!

"I think this is the best time for us to lay out the 'Dragon Pool' game platform, and our 'Dragon Pool' game platform will definitely challenge other large game platforms at home and abroad in the future. However, our platform has a small user base and low visibility, which is not as good as those big manufacturers. If we can launch a game, we can only play it by using our 'Dragon Pool' game platform, and then widely lay out and seize the entire offline channel of the Internet café, which can bring explosive sales to new games, and secondly, we can roll out the Dragon Pool platform, killing two birds with one stone, wouldn't it be great?"

In a closed-door meeting with the marketing department, Wu Feng spoke.

The other market commissioners also nodded in agreement.

"However, according to our survey, there seem to be many Internet cafes now with a single game type, and the stickiness of players and users to Internet cafes is very low, so it is estimated that it is difficult for us to open this sluggish Internet café market with a single game!" Chu Lingyan said.

"Ling Yan, then let me ask you, what type of game do you think will sell well in Internet cafes?" Wu Feng said.

Chu Lingyan pondered for a moment and said: "Our report shows that 65% of the games on the installed systems of most Internet cafes are RPG games, of which the most well-known works are from large manufacturers; secondly, turn-based games, which also account for nearly 20% of the installed capacity; and the rest seem to be some shooting games and RTS games. ”