Chapter 0072: The Situation Is Gratifying
Regarding the ambitions of the two main leaders in the township, Zeng Wei was noncommittal. But in general, there are still possibilities to achieve this goal, but the pressure is huge.
The main pressure comes from the sales end. As far as production is concerned, there is not much pressure.
Of course, this is now in 1994. At this time, there was no craze for going out to work in Qili Township, and the villagers basically stayed at home to farm. So, in terms of the workforce, there is no problem in realizing this plan.
And the infrastructure investment, with the 400,000 yuan loan coordinated by the township government, plus the output of the pig farm itself, can barely support this plan.
Bajie Pig Farm now has its own independent and complete breeding base, and only needs to build a pig farm in the rest of the villages, and this thing can be done.
Even, while building pig farms in each village, farming that belongs to the farmers can already start first.
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In fact, after reaching an agreement with Zeng Wei, the township government immediately summoned the village cadres of each village and began to plan the actions for the coming year, when the New Year was not even over.
The village cadres in each village were originally very resistant to the township holding a general meeting during the New Year, but after learning the cause of the incident, this sentiment disappeared immediately.
Because they know very well that this operation in the township is completely different from the things they have done before, and they can really see the benefits.
After all, in the past year, the backing village where Bajie Pig Farm is located has seen the actual effect of poverty alleviation and prosperity through real income growth.
In the final accounts of the township, the economic data of the village in 1993 really left off the eight streets of the other villages. Especially in the area of per capita net income, the backing villages are already approaching 2,000 yuan per capita, but the other villages have not yet exceeded 1,000 yuan.
Everyone knows very well that the cause of all this is because of the existence of Bajie Pig Farm. Because before last year, everyone was half-hearted.
If everyone is poor, then that's it, there is no psychological pressure than bad. But now that the mountain villages have sprung up and are thriving, other villages will be under pressure. After all, these village cadres have not yet reached the point of being faceless and skinless, and they all have some sense of honor and shame.
Now, the township has given everyone a way to common prosperity, and if you don't seize the opportunity, you will really be poked in the backbone by the villagers.
As a result, when the villagers were still visiting their relatives one after another to pay New Year's greetings, the village-based personnel in the townships and the village cadres in various villages had already begun to go to the villages and households to carry out mobilization work door by door.
Originally, the villagers were skeptical about this, and some people were even very opposed, after all, they were fooled by the government to do this and that in the past few years, but in the end, it turned out that they were all lip service but not real practices.
The leaders blew the sky at first, but when things sat down, the leaders got the actual benefits, patted their butts and went away, leaving a piece of chicken feathers for the people.
In the long run, the people's impression of the government leaders has become worse and worse, and they are suspicious of everything they say.
However, soon, with the construction of Bajie pig farms in various villages, everyone's suspicions gradually disappeared. After all, there are real examples around us, and anyone can see them.
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On the second day of the Lunar New Year, Zeng Wei convened all the employees of Bajie Pig Farm and held a meeting. At the meeting, Zeng Wei not only gave everyone a New Year's greeting, but also talked about the expansion of pig farms.
Although the loan from the credit union has not yet been in place, it is better to start the preliminary work first, that is, to select sites in each village to build pig farms.
Previously, the people working in the Bajie pig farm were almost all over the village. Now, according to his household registration and performance in the pig farm, Zeng Wei has found a person from each village and returned to his village to be responsible for the preparation of the pig farm.
In addition, Zeng Wei continued to cooperate with the central school of Qili Township, recruiting families from all villages in the township, students with good grades, and a certain cultural knowledge, and hard-working personnel, to the pig farm to receive training, and wait until the pig farms in the rest of the villages are established, and then assigned to each branch to raise pigs.
Because the pig farm will be greatly expanded in the next short period of time, there are more people recruited this time, a full 100 people.
And that's just the first batch. Over the next year or two, the number of hires will certainly continue to increase as the pig farm expands.
Zeng Wei just laid out the general direction of the development of the pig farm, and then handed over other things to his cousin Zeng Youqin to be responsible. Zeng Wei found that in addition to her cousin's obvious shortcomings in academic qualifications, her management ability is not bad, at least she has not done anything she has told her.
However, Zeng Wei also knows that with the rapid expansion of the pig farm, her shortcomings in knowledge will become more and more obvious. It seems that we have to find an opportunity for her to go to further study.
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Leaving the pig farm to his cousin, Zeng Wei followed his mother into the city on the third day of junior high school.
For mothers, it's hard time to take a vacation. After all, during the Spring Festival, which is also the peak season for meat sales, every day the butcher shop closes is a big loss.
Zeng Wei also received a phone call, Wang Shuyao and his cousin Long Jingxian had rushed back from Jiangzhou, Zeng Wei wanted to know about the situation of the winery in Jiangzhou, so he followed his mother into the city.
After entering the city, Zeng Wei did not stay at home in the city, but immediately rushed to Qinghe Town by car.
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As soon as he walked into the general manager's office of Wulingxian Liquor, Zeng Wei felt that the situation was wrong.
Wang Shuyao seemed to be a little excited, her bulging chest rose and fell sharply, and her cheeks were slightly flushed, while Long Jingxian waved his hands with flying eyebrows, as if he was shouting something.
Zeng Wei asked in surprise, "What's going on?"
As soon as Zeng Wei's voice fell, Wang Shuyao had already said excitedly: "Xiao Wei, good news, from the first day to today, we have received calls from more than 30 channel providers, including eight wholesalers outside Jiangzhou, and I estimate that there will be more ...... in the next few days."
Zeng Wei listened to it roughly, and it turned out to be a question about the distribution of goods.
A few years ago, the distillery had sent the first batch of goods to Jiangzhou, including 100 pieces of aged Wuling Xian in one catty, 200 pieces of fine Wuling Xian in one catty, 600 pieces of high-quality Dongfanghong in half-catty, and 1,000 pieces of high-quality Dongfanghong in 225, a total of 5,700 liters of wine.
Calculate the value of this batch of wine, according to the ex-factory price, it is about 150,000.
Before Chinese New Year's Eve, the sales of Wuling Xianjiu could only be said to be unsatisfactory, far from Zeng Wei's estimate.
However, things are gradually changing for the better as TV commercials begin to roll out and newspaper advertorials begin to appear.
When Yu Mingju appeared on CCTV's Spring Festival Gala stage on Chinese New Year's Eve, several wholesalers were immediately keenly aware of the business opportunities, after all, Yu Mingju only endorsed such a company now.
Sure enough, almost overnight, they received countless phone calls, whether it was a grocery store, a cigarette hotel, or a restaurant stall, the calls were almost bursting, all asking if there was any Wuling Immortal Wine.
One or two nimble wholesalers immediately agreed on the spot and said that the goods would arrive in three days, and then quickly asked Wang Shuyao for their distribution.
The stage of the Spring Festival Gala made Yu Mingju popular, and Wuling Xianjiu also became popular with her.
It's just that in this way, the goods sent to Jiangzhou before are obviously insufficient, and the goods need to be sent to Jiangzhou urgently.
In the end, Wang Shuyao said: "I calculated, at least 500 pieces of aged wine in one catty, 2,000 pieces of fine products in one catty, 10,000 pieces of fine products in half a catty, and 15,000 pieces of fine products in two or five packs!"
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Long Jingxian's face was also full of excitement, and a shot rang out, even before this shot was really fired, it had already sounded!
Therefore, his estimate of demand was more optimistic than Wang Shuyao's, and after Wang Shuyao finished speaking, he immediately said: "I'm afraid it's not enough." The Spring Festival will end in more than ten days, which means that there will be more than ten days of peak sales season, and our advertising will not stop for more than ten days. ”
"And when our wine is delivered and started to be distributed, consumers should accept it after tasting it. Then it means that the reputation will further rise, and the popularity will be further raised. So I think that this demand will further increase, these channel dealers have a better nose than anyone else, and now even the most sluggish sugar and wine companies are asking for purchases, which is enough to explain everything. ”
Zeng Wei motioned for everyone to take a seat, although he was also very excited in his heart, but after all, he had experienced too much in his past life and this life, Zeng Wei was still able to maintain his emotional calmness, looked at Long Jingxian and asked, "Well, what does the third brother think we should do?"
Long Jingxian saw Zeng Wei asking for his opinion, and immediately spoke: "With Yu Mingju on the stage of the Spring Festival Gala, her popularity will rise by geometric multiples, and our Wuling Immortal Wine, as the first product she endorses, has naturally attracted a lot of attention." In other words, the momentum of Wuling Xianjiu has risen, and the reputation will soon be established, which is a good opportunity to relay up. I think we should be more prepared, not only to prepare more goods, but also to further strengthen the publicity campaign. ”
Zeng Wei nodded and asked, "Third brother, do you have any specific ideas?"
Long Jingxian pondered for a moment and said: "Didn't we have a wine tasting activity? We can make this activity bigger, choose a few more prosperous locations in Jiangzhou, temporarily recruit a group of female students with good image and temperament in several colleges and universities, rent a batch of cheongsams for them to wear, and then make a batch of ribbons with our Wuling Xian Liquor, invite guests to taste wine on the spot, and further build momentum for our Wuling Xian Liquor!"