Chapter 0073 - Expanding the Territory

Zeng Wei's eyes fell on Wang Shuyao's face and asked, "Sister Shuyao, what do you think?"

Wang Shuyao hesitated for a moment, but finally nodded straightforwardly and said: "Long Jingxian is right, I am still a little conservative, I can let the factory send 20,000 pieces of half-catty high-quality products, 30,000 pieces of two-two-five high-quality products, and another 2,000 pieces of one-catty aged wine and fine products to Jiangzhou!"

Long Jingxian is shrewd, Wang Shuyao is magnificent, and Zeng Wei is also secretly praised in his heart.

Long Jingxian did not say that Wang Shuyao's distribution volume was too small, but he just analyzed it from the current situation, and then mentioned that the situation has changed, and the original assumption must be changed.

And Wang Shuyao also knew the meaning of the song after hearing it, and readily admitted that he was a little conservative, and immediately made corrections.

This quiet dialogue also made Zeng Wei have to admit that the shopping mall is also a touchstone for polishing people's emotional intelligence and IQ, don't think that you can underestimate others with decades of memories and experiences in your previous life, as long as these people are given a chance, they can also leap into dragons.

As soon as the opinions are unified, they will be implemented immediately, fortunately, Zeng Wei also consciously asked the factory to produce and fill in advance in the early stage, and bet on this, now it seems that the bet is right, otherwise it is really too late in time.

In the next two days, Wang Shuyao asked the winery to mobilize the goods, and at the same time arranged for someone to contact the county transportation group, hire trucks, and load the wine to Jiangzhou.

Although the cost of transportation by water is much lower, there is no time to worry about the much more expensive transportation costs in a hurry.

………………

With a month's advertising on TV stations in Jiangzhou, Fuzhou and Gudan, as well as Yu Mingju's appearance on the Spring Festival Gala, Wulingxian Liquor has opened up the situation in these three places and initially gained a firm foothold.

The distillery has Wang Shuyao in charge, while Jiangzhou has Li Wan in charge, Long Jingxian went to Fuzhou, and the cousin Lan Qiuyue, who later joined the distillery, is in charge of the affairs in Gudan City, and all aspects of the distillery are on the right track.

It just so happened that the school was open again, and Zeng Wei put down these things, returned to school, studied seriously, and prepared for the high school entrance examination in a few months.

Although the junior high school course is not difficult for Zeng Wei, after all, there are many things to learn, and he still has some pressure.

So, in the months that followed, he rarely asked about the winery, and focused mainly on his studies. Anyway, whether it is a winery or a Bajie pig farm, the general direction has already been set by him, as long as he develops according to the blueprint he formulated, there will be no problems.

………………

Time is fleeting, and by the time Zeng Wei finished the high school entrance examination, it was already the end of June.

As soon as the exam was over, he immediately rushed to Jiangzhou by car. Yu Mingju will hold her first special concert in Jiangzhou City, which will be on July 1st, a very special day.

In fact, the reason why this concert was held in Jiangzhou City was not only because it was her hometown, but also because it was to cooperate with the publicity of Wulingxian Liquor.

After the beginning of the year, with the popularity of appearing on the Spring Festival Gala has not passed, the New Era Audio-Visual Company launched Yu Mingju's second album "Grateful Heart", which became popular again, selling more than one million copies nationwide, so that Yu Mingju is truly among the ranks of domestic first-line stars.

was able to achieve such good results, in addition to the popularity of her appearance on the Spring Festival Gala, but also because of the song "Thanksgiving". This song full of emotion touched millions of listeners and became Yu Mingju's second well-known song.

Yu Mingju never expected that he had planned to return Zeng Wei's favor, but when he turned around, he owed Zeng Wei a big favor.

After discussing with Zeng Wei, she decided to hold her first solo concert in Jiangzhou.

This move can be described as killing two birds with one stone, not only can he use his strong popularity in his hometown to make the concert more successful, but also can further promote Wulingxian Liquor.

After careful consideration, the leaders of the New Era Audio-Visual Company agreed to this proposal.

Through the two songs written by Zeng Wei for Yu Mingju, Mr. Li realized Zeng Wei's strong talent in music creation. Any song created by this kid is simply a classic.

In order to cooperate with Yu Mingju's concert, Zeng Wei also agreed to attend the concert, and sang another song he wrote before at the concert, "Health Song", with Yu Mingju.

………………

There was a wave of applause at the front desk, but Zeng Wei sat alone in the background, trying to calm his emotions and breathe his breathing.

Soon, he will be a "mysterious guest" and perform with Yu Mingju.

In the past few days, Zeng Wei has been in a state of almost excitement.

Of course, it has nothing to do with his performance on stage, but because in the first half of this year, the market in Jiangzhou and even the entire eastern Sichuan region has been stimulated by Wuling Xianjiu.

In addition, Jiangzhou itself does not have big brands of liquor such as the Eight Famous Liquors, so the entire Jiangzhou liquor market is occupied by several famous liquors in the high-end field, while the mid-range and low-end liquor markets are a situation where local brands are fighting for each side, which is especially suitable for new brands like Wuling Xianjiu to hit the market.

Coupled with Jiangzhou's status as the fourth largest city in the mainland, as well as the habit of Jiangzhou people who like to drink, it is destined that its market potential is extremely huge.

Therefore, choosing Jiangzhou is a very correct strategy and tactic, especially in this era, the liquor market has not yet experienced a crazy advertising war like the health care product market, and liquor consumers have not really been brainwashed by the super advertising bombardment, and this time Jiangzhou consumers immediately felt it.

………………

Facts have proved that this is indeed the case, and the all-round propaganda offensive for five consecutive months, from the government level to the media level to the pure marketing level, instantly exploded the Jiangzhou liquor market.

Especially with the impact of the super popular event of the first concert of the big star Yu Mingju, buying wine and drawing concert tickets, this series of activities completely attracted the attention of the people of Jiangzhou.

Even the new era audio-visual company did not expect that this time Wuling Xian Liquor would spend so much effort and so deep effort, so it was also very satisfied, and it was more supportive in terms of cooperation, so although there were still some stumbles in the early stage, it was quite tacit in the later stage.

In addition, the poster specifically for Wuling Xianjiu was also recruited by Wang Shuyao and posted it to every restaurant and hotel in every city in Jiangzhou and even in eastern Sichuan.

Especially the kind of low-end restaurants, food stalls and even hot pot restaurants are completely covered, making the reputation of Wuling Xianjiu a household name in eastern Sichuan.

………………

Of course, in this process, Wuling Xian Liquor Industry is not without challenges, in fact, another local famous liquor in the eastern Sichuan region, Shixian Liquor, has caused a lot of trouble to Wuling Xian Liquor.

The old nest of Shixian Liquor is located in Qianzhou City, another prefecture-level city in eastern Sichuan, and the economic foundation of Qianzhou City is much stronger than that of Gudan area, and Shixian Liquor has always been in a monopoly position in Qianzhou City, so the current situation of Shixian Liquor is significantly better than that of the newborn Wuling Xianjiu. As early as 1959, Shixian wine was recommended as the wine for the 10th anniversary of the National Day, and won the famous wine of Xichuan Province for four consecutive times, won the Golden Goblet Award for high-quality products of the Ministry of Commerce of China in 1984, and won the silver medal of national high-quality products in 1988.

Wuling Xianjiu vigorously attacked Jiangzhou, which naturally clashed with Shixian Liquor. Initially, Wuling Xianjiu was also at a disadvantage.

However, because of the existence of Zeng Wei, a reborn person, Wuling Immortal Wine's courage and vision were obviously superior, and they invested a huge amount of money and decided to go all out to win this battle.

As a result, the overwhelming advertising covered every corner, posters, television, newspapers, and large-scale wine tasting activities, making it vigorous and making the whole Jiangzhou boil.

As a result, in direct competition, Shixian Liquor was finally defeated.

………………

As of the day before the concert, that is, the last day of June, Wang Shuyao and they have received or received more than 100 dealers' distribution requests.

According to preliminary estimates, just these five consecutive rounds of distribution can digest nearly 300 tons of inventory in the current warehouse of Wuling Xian Liquor.

Moreover, some dealers felt this kind of warm market, and even directly put forward the cash spot and even finally became the first payment and then the goods, which simply made Wang Shuyao and them ecstatic.

You must know that in addition to a few famous liquors, the liquor market has always been basically the first to buy and then pay, and even the cash spot is rare, at least it must be local famous liquor.

But now Wuling Xian Liquor has done this, which can only prove one thing, that is, Wuling Xian Liquor has completely gained a foothold in the Jiangzhou market, and the next step is to start advancing to other cities and counties in eastern Sichuan.

………………

With this good start, no dealer can pass up such a huge money-making opportunity.

For Wulingxian Liquor, in the early stage, the money can be made less, but the market must stand firm, which is also the consensus of all the senior executives of Wulingxian Liquor such as Zeng Wei and Wang Shuyao.

Now Zeng Wei is a little worried about the production of the winery, and he has to talk to several production backbones of the winery on the phone almost every day these days, asking them to ensure that the quality of the wine cannot be the slightest problem.

The market has been opened up, and if you want to stand firm and consolidate, in the final analysis, you still have to use products to speak.

Everyone at home is also very aware of this, especially when they see that the market situation is so optimistic, they also cherish this situation.

They are all old people who have experienced the shutdown of the distillery, so they naturally understand what to do.

It can be said that this game has been successful.