Although Jiang Bai has confidence in "Slaying the Dragon", he also has to admit that in addition to the special effects, in other aspects, that is, the middle and upper level.

is a bit of a void with these two masterpieces.

And more importantly, film competition has never been a simple quality competition.

Film arrangement, publicity, and the attraction of celebrity directors are all keys.

There is China Film behind the dragon slaying, but there is also the support of four major film and television groups behind other films.

In this case, there is no big-name star in Dragon Slaying, and the shortcomings of big-name directors will be fully reflected.

Therefore, the Chinese New Year file is not a suitable battlefield for Jiang Bai to intervene at this time.

Settle for the next best thing, choose the National Day file, and the opponent is much weaker.

With the strength and background of slaying dragons, it can basically be smooth.

"Okay, then the National Day file, what films are we going to release on the National Day?" asked Han Sanping.

Lin Tao thought for a while and said: "September 1st has "Inception", September 9th has "The Magician's Apprentice", October 1st has "Charlemagne Code", October 2nd has "Double Pursuit", October 4th has "Infected Islands", October 15th has "Wall Street 2: Money Never Sleeps", October 26th has "Tara Star War". ”

"Well, in this way, September's "Inception" and "The Magic Apprentice" remain unchanged, and several films in October have all been canceled, and the vacant schedules and schedules are all given to "Slaying the Dragon"!" Han Sanping thought for a while and said.

"Chairman ......" Lin Tao was shocked.

The few imported films released in October, although they are not blockbusters, are all word-of-mouth productions.

Each film can bring at least one or two million profits to China Film, adding up to nearly 100 million profits.

Now because of "Slaying the Dragon", they have given up?

You must know that even if "Slaying the Dragon" is excellent, the box office market of the National Day file has a limit.

Even if it sweeps the films of the same period, it will only be a box office of hundreds of millions.

Excluding the sharing and publicity costs of the theater chain, it will only bring about 100 million revenue to China Film at most.

But this is already the most ideal state, and if you are not careful, you may not be able to reach this profit point.

Han Dong, what is this going to do?

Lost the watermelon and picked up the sesame seeds!

Han Sanping waved his hand and said: "That's it, domestic films have made progress, and as industry leaders, we should support it." There are no countries for movies, but there are countries for filmmakers. ”

"Thank you, Han Dong!" Jiang Bai was deeply grateful.

This thank you is not for cooperation, but for Han Sanping's integrity and bottom line.

After all, the cultural industry is different from other industries, and it is an industry that affects people's hearts and firm beliefs.

Merchants in other industries can pursue profits.

Believe that the world is bustling, all for profit, and the world is bustling, all for profit.

But cultural businessmen are different, they have to talk about principles, the bottom line, talk about not doing something, and must do something.

A gentleman loves money and takes it in a good way, and cultural merchants have another name in ancient China, Confucian merchants!

……

The contract was signed, and the distribution department of China Film began to act.

As the leader of the domestic film and television industry, China Film naturally has a hand in publicity.

Especially after the funds are in place, the power shown is definitely amazing to the average small company.

First of all, the subway media, mobile bus media, online media and other publicity platforms began to play the trailer of "Slaying the Dragon" continuously.

There is a saying in the film and television industry that no matter how bad the film is, when you watch his trailer, you will have the hope of watching the movie.

This shows the role of the trailer.

And the trailer of "Slaying the Dragon" was carefully edited by Jiang Bai, which is naturally the clip that can best show the charm of the film.

and then put it on these platforms, and give the audience the strongest shock at the first time.

This is followed by print advertising platforms such as cinemas and bus station advertising platforms.

Many print advertising platforms are not available with money, but also need connections and relationships.

But these things that are unattainable for small companies are nothing to China Film, and the director of the distribution department can handle everything without Han Sanping coming forward.

The main print billboards in the first and second-tier cities across the country have been replaced with huge promotional posters of "Slaying the Dragon".

Finally, there is the promotion of online topics.

This is the latest type of publicity, by guiding the topic, so that netizens will become curious about the film, and finally enter the cinema.

There will be many movies in the future, and because of good topic operation, the movie will become a hit.

For example, "Until Our Dying Youth", the distribution convenience is to firmly grasp the topic of paying tribute to youth and make a big fuss.

In the end, it attracted many audiences into the theater and created excellent box office results.

There is also "I Am Not the God of Medicine", which directly hits a socially sensitive topic, beats the most fragile nerve in people's hearts, and makes watching the film even linked to a sense of mission and responsibility.

In the end, it also had a very good effect.

All in all, the key to this kind of publicity is to find the right point of the film.

Only by finding the right publicity point can you trigger the topic and eventually attract the audience to the theater.

The promotional point of "Slaying the Dragon" is actually not difficult to find, it is the special effects!

Whether it's the plot, the actors, the filming method, the other scenes in this movie, they all serve to show special effects.

Therefore, the online publicity point that China Film played for "Slaying the Dragon" is naturally also a special effect.

Major post bars, film and television forums, and online big V public accounts have also published advertorials, vigorously advocating the name of the first domestic special effects blockbuster.

In this way, with a three-pronged approach, almost overnight, the never-before-heard name of "Slaying the Dragon" entered the public eye in an extremely abrupt way, making everyone amazed!

……

"Bastard!"

Berna Company, the chairman's office, Chairman Yu Dong threw the teacup on the ground, and then pointed at Yu Xiaodong and scolded:

""Slaying the Dragon" was sent to Berner first, but it turned out to run to Zhongying, what do you say is going on, what the hell is going on!"

There are no secrets in the entertainment industry, especially for those who are not prepared to be kept secret in the first place.

When the trailer for Slaying the Dragon appeared, its dazzling light could no longer be hidden.

There is no need to wait for the release, just the pictures shown in his trailer are enough for major companies to investigate all the stories behind this film.

And when the back of "Slaying the Dragon" surfaced, the others didn't care, only Berner sat directly on wax.

"Slaying the Dragon" actually went to Berner first, and then was given up by Berner, so he went to China Film!

Ha!

How much does Berner have to do it, so he doesn't even want this kind of film that will obviously sell well!

In the past, Shaw Brothers missed Bruce Lee and became a laughing stock for many years.

Today, Berner missed the dragon slaying, and it seems that he is going to become a new generation of laughing stock!

"You'd better pray that the box office of "Slaying the Dragon" is not too good, otherwise Berner will lose something, and you will spit it out for me!" Yu Dong said viciously.