Wu Feng opened the exchange system and spent a total of 1,000 Super Intelligence Points to exchange for the full client resource package of StarCraft 2.

Wu Feng plans to release three game resource packs separately this time, mobilize the appetite of players step by step, and form a powerful "StarCraft" sci-fi trend in this parallel world, and then sweep the world!

…………

Three months later, at the high-level meeting of Tenglong Online Game Company, all the managers had arrived.

I saw Wu Feng open his new game PPT, demonstrate the big screen and say: "This time, I decided that our first game of the new year will be named "StarCraft", which is a sci-fi real-time strategy game!"

"StarCraft?!This name feels domineering!"

"Real-time strategy games? There are really not many games in this genre on the market, and in Internet cafes, most real-time strategy games are still in their old days, and StarCraft should be a breakthrough. ”

…………

"Yes! We promote StarCraft this time, and there is a channel that needs to be laid and preempted, that is, Internet café resources! First, to provide a steady stream of sales for "StarCraft"; second, to pave the way for our future game masterpieces, and to open up the Internet café, an offline sales channel with great potential, in advance; and third, to promote our "Dragon Pool" beta platform. Wu Feng said again, the purpose of every time he held this new game demo meeting, it was to let the senior management of the entire company be able to make a clear position in advance for each of their battles.

What type of product is yours?

Who are the competitors?

What kind of users do you want to conquer and what kind of channels?

These must be explained in advance, so that when everyone really promotes the period, they can unify their thinking, and they will not be chaotic and fight their own battles, and then various departments will be inefficient.

"Boss, but we used to do online Internet promotion, but now we are moving to offline, is it a little difficult?" Luo Nancheng said, although he didn't fully understand this aspect of the market, but there was still some common sense.

"Yes, so professional people do professional things, we may have to find a more powerful offline promotion company to help us lay the Longchi platform and Xinyou client in major Internet cafes across the country in advance. This matter is a heavy burden on the marketing department!" Wu Feng said.

"Understood, I will arrange this matter as soon as possible!" Chu Lingyan nodded.

"And about StarCraft, I will also briefly introduce that in this game, the factions are divided into three races: humans, astral spirits, and zergs. The background is that in the era of the future human race's hegemony in the star sea, the three-legged stand and fight each other. So, this time, our promotion of StarCraft will be different from the previous one, and we decided to adopt a segmented promotion method. ”

"Segmented promotion?" everyone wondered.

"Yes, StarCraft will be divided into three resource packs, the first to come out is the resource pack "Wings of Freedom" from the human camp, followed by the second resource pack "Heart of the Swarm" from the Zerg camp, and finally, the last resource pack of "StarCraft", representing the "Void Legacy" of the Star Spirit camp. ”

Wu Feng continued: "This kind of promotion method is indeed a little different from the previous RTS games, many real-time strategy games or war chess games at home and abroad, most of them are all the plots, battles, and new classes of several racial camps in one go. But how to say it? Our StarCraft has a huge content, a rich plot, and the whole game background is absolutely hard enough, and I firmly believe in the quality of this game, it will definitely set off a wave of sci-fi competition at home and abroad. So, we're going to fight a big battle that is both stable and profitable!"

"Understood, boss!" everyone nodded.

"And about the promotional breakthrough of "StarCraft" this time, I think there are three breakthroughs. The first is the plot of the game, the story background of the entire "StarCraft" is very large and magnificent, and our R&D studio has even made a lot of high-quality CG for this, and these high-quality game CG will become a breakthrough in the promotion of our game. ”

In the previous life, when making game CG, Blizzard recognized the second, who dared to recognize the first? It was 2010's "Wings of Freedom", and the CG pictures were all leveraged, enough to kill all beings in seconds.

And the game CG of "Heart of the Swarm" and "Legacy of the Void" is stronger than the other, and the other is more domineering than the other.

To put it bluntly, in addition to promoting the concept and explaining the plot, these CGs also have a role in condensing the "godhead". The reason why many large manufacturers choose to spend a lot of money to produce game CG is because of their confidence in their products, and they feel that once it is launched, it can condense a "momentum" and become the vanguard of a series.

Of course, the end result has its own advantages and disadvantages!

But it still can't be denied that the importance of a good game promotion CG for a stand-alone game is indeed self-evident.

Actually, the sales of this stand-alone game, after all, is a hammer deal, and it is not possible to fool one or the other.

"I heard that the new game of Netwing is also doing CG recently, and a concept paper-cut short film was just released not long ago, which looks like a very atmospheric look, called 'Apocalypse Storm', and it is also a new product that Netwing focuses on promoting this year. At this time, Ronan Cheng spoke.

"Well, if it's our competitive product, we must do a good job of tracking and observing in advance!" Wu Feng said, "And our second publicity breakthrough is a large-scale offline competitive event! We need to cooperate with StarCraft to hold a competitive competition with the participation of the whole country to revitalize the entire Internet café channel and college users." Especially those college students who are idle all day long, they are energetic and active, and they will be the focus of our publicity. ”

Chu Lingyan on the side also nodded and said, "If it's a real-time strategy game, it really needs a large-scale competitive event to create an atmosphere. ”

"Thirdly, because our three resource packs are sold separately, there will inevitably be some time in between, and the popularity and attention of players will inevitably decline at this time. To do this, we need to make a simple and funny interstellar comic, and I have chosen a name, which is called "Hilarious Interstellar". Use this cartoon to maintain the player popularity and user stickiness throughout the game promotion period, and maintain our promotion rhythm. ”

"So ......!" Wu Feng continued, "We finally concluded that we needed a professional local promotion company to help promote the offline resources of our Internet café and do a good job in college promotion, we needed an animation company to help us produce the cartoon of "Hilarious Star", we needed to warm up the news and materials for our upcoming CG in advance, and we needed to test the first promotional version of the StarCraft client and "Dragon Pool". Above!"

"Understood!" everyone said firmly.

"I'm just talking about a rough idea here, and the detailed promotion plan will need to be made separately after your meeting. Wu Feng said.