Episode 158 Adapting to the market

Kowloon insisted on it for three days, but the popularity was nothing, many stalls were idle and boring, playing cards there, Sanming's stone friends had already gone home, Kowloon observed these days, Lashi's stall was very lively, from time to time someone paid to take the stone away, Kowloon only envied, but Kowloon has its own insistence, and does not want to change the name, no business to withdraw first, stay in the green mountains, not afraid of no firewood.

It's a big truck again, it's hoisting, the money is not earned, and a lot of money is spent, Kowloon suddenly feels that playing big Kowloon Bi, is it a person playing with stones, or a stone playing with people?

It seems that President Wang's words are not rough, on the territory of Hua'an County, others only recognize Hua'an jade, and several Hua'an jade stores next door have also opened, how to sell the brand of Jiulongbi is indeed a knowledge.

However, Kowloon also knows that many things are in a hurry, and Gutian is a tourist area, so let's see if we can find a way to make a fuss about tourists.

The main consumer group faced by tourist attractions is some tourists, and the best way to capture the psychology of tourists is tourist souvenirs.

Gutian tourist souvenirs are mainly red cultural products, great statues, souvenirs of the old site of the Gutian Conference, etc., which are seriously homogeneous.

The souvenirs of the current scenic spot all look the same!

Apart from local specialties, there are no other specialties.

Like small conchs, shawls, Buddhist beads, bracelets, commemorative cups...... Thousands of scenic spots are selling the same "local specialties", and the homogenization and low-end phenomenon of tourism commodities can be seen everywhere.

Not only that, but under the flood of products, problems such as poor quality and lack of creativity also exist.

Since there is a common phenomenon of the lack of local characteristics and personality of scenic souvenirs, there is only one way to do business in tourist attractions - starting from personalized customization.

Because the development of tourist souvenirs, we should not only strive to tap the local value, but also should combine the development of modern trends, take the road of high-quality and innovation, and only the things that tourists are willing to take away will be truly valuable.

I run my own Kowloon Bi, and I don't know if tourists like it or not.

Xiao Qiao has also been in business for a few days, ask her to take a look.

Xiao Qiao replied with a smile, do you want to listen to the truth or listen to the lie?

"Dare to tell lies, see that I don't slap your mouth. ”

Kowloon said half-jokingly, and deliberately raised his palm.

"I've been here for a few days, and I haven't sold a piece of Kowloon Bi!"

Little Joe answered truthfully.

How is it possible? Lashi can still mix up the shop here, my stone grade is high, it will not be worse than him, how can no one ask?

Jiulong didn't believe it at all, he even thought that Xiao Qiao was lazy and didn't do business well at all.

"Why do people sell it, let me tell you, he basically picks it up by himself, and it's very cheap, but those strange stones of yours are priced at thousands of yuan at every turn, and how many tourists dare to start, so basically ask a lot, just don't buy it." ”

Little Joe explained.

"Do you mean that tourists love to be cheap, and no one patronizes my boutique?"

Kowloon asked rhetorically.

"Boutique? That's what you said, how can tourists know the goods? Even most tourists don't know that this is called Kowloon Bi, how to do this business?"

Kowloon was dumbfounded for the first time, and he spent money with confidence to buy the boutique, just hoping to be appreciated by people who know the goods, it seems that in the tourist area, even if you are really a boutique, maybe some guests still think it is fake, what can I do?

Xiaoqiao was still complaining over there: "I knew this was the case, it was better to go into some rain stones to sell, these rain stones are at least beautiful, and easy to carry, I think tourists must like it."

"Then you go and try it, discuss it with your mother, bring some over to try, if there is a business, why not do it?"

This is also a solution, Jiulong asked Xiao Qiao to contact immediately, he is a person who does what he says.

"Okay, I'll leave this matter to me, you better think about how to sell Jiulongbi. ”

Xiao Qiao is also very simple in doing things, she said to do it, and immediately picked up the phone and called her mother.

Kowloon couldn't figure out what was going on, so he might as well go to Lapsit and see how he did business.

"Great talent, your stone is so good, you have made a fortune, why do you have the leisure to sit with me today?"

Lashi beckoned Kowloon to sit down and make tea.

"Alas, don't mention it, how can it be so easy to do business, I came here to learn from the experience, you tell me that my Jiulongbi is so good, why can't I find someone who knows the goods?"

Kowloon sighed.

"Listen to my advice, in fact, your stone museum should not be opened here, you should go to the big strange stone trading market, even if it is opened to Zhangzhou, it is stronger than here, I picked it up myself, anyway, it is cheap, it is good for tourists to buy it back to play, and there is no loss, of course the business will be better than you." ”

Lashi also told the truth.

"My home is in Gutian, it is possible to go to other places, you are not nonsense, what other tricks can you help me think about?"

In fact, Kowloon has not thought about going outside, but his main business is futures, if he goes out now, he is not familiar with the place, and the cost of opening a store is also high, just think about it.

"It's too rare, aren't you Zhiduoxing? Why do you ask me, I'm a small business, you spare me, I really can't think of any tricks." ”

It took Lashi a long time to hold back this sentence, and he also wanted to help, but he couldn't.

It is true that there is nothing to ask here in Lashi, Kowloon is in a heavy mood, and walks back to his shop, thinking about it while drinking tea.

Personalized service!Suddenly the idea came to me.

Why don't you go to Hua'an Jade Carving Factory to have a look, contact them, and try some red tourist souvenirs carved with Hua'an Yushan materials, maybe it's also a road.

The more Jiulong thought about it, the more excited he became, and when he told Xiao Qiao about it, Xiao Qiao immediately agreed.

Just do it, early the next morning, Kowloon drove the Kaiyue car and went straight to Hua'an.

He went to find Boss Hua, who was introduced by Wu Hehuan last time, to explain his intentions.

Boss Hua told him that he could try it, let's make a batch of great portraits first, of course, Kowloon can also tell him if there are any good ideas, and he can customize them.

In this way, the two hit it off, and Kowloon paid the deposit and returned to the stone pavilion in Gutian.

A month later, Boss Hua's first batch of goods was shipped, and Kowloon specially ordered a herringbone mobile display board, which detailed the meaning and benefits of these souvenirs.

Soon, tourists were very interested in seeing these strange things with jade texture, anyway, it was only a few dozen yuan a piece, which was not expensive, and sold a lot at once.

It's just that these goods are only enough to pay the wages of the two of Kowloon, and it is difficult to make a fortune by relying on these, if the business of Qishi cannot be opened, Kowloon feels that it really makes no sense for this store to be opened here.