Zeng Wei couldn't hold back any longer, and laughed, that is called an evil deed.

Yan Chengxiu and Wang Shuyao both looked at Zeng Wei with a confused expression, not knowing what he was laughing at.

After laughing for a while, Zeng Wei stopped laughing and said, "Okay, Sister Shuyao, I'm just joking with you, don't worry, at that time, I said to strip off the debts of the winery, in fact, including these arrears." It's just that I don't know about it, so I didn't make it clear. ”

Only then did Wang Shuyao know that he had been tricked by this kid again, and he felt bad all of a sudden. At this time, Zeng Wei said again: "Sister Shuyao, don't worry, you won't sell it to me in this life, and I will give you 30,000 yuan as a reward for completing the task so beautifully this time." ”

Although Zeng Wei said that he wanted to compensate himself, he thought that he had just been scared enough by him, so he glared at Zeng Wei hatefully, and said angrily: "You little villain, you don't learn well at a young age, is it fun to play tricks on me?"

Zeng Wei laughed. Wang Shuyao in Xindao's current life, compared with the strong woman who was so lightweight in the shopping mall in her previous life, is still too tender, and her own little trick will turn her around.

………………

After a while, Zeng Wei asked Wang Shuyao: "This 30,000 yuan, has Sister Shuyao thought about how to use it?"

Zeng Wei's words made Wang Shuyao a little stunned, she really hadn't thought about this question.

This is really a lot of money, and she has not seen so much money in her life for more than 20 years.

If it was just the 2,000 yuan that Zeng Wei promised her before, she could say without hesitation that part of it would be used as the hospitalization fee that Zeng Wei paid on behalf of their family, and part of it would be used as the tuition and living expenses of her and her little sister Wang Shuying.

But she really can't think of how to use the 30,000 yuan.

As a management student, she knew very well that keeping this money in the bank was the stupidest way to do it, and it was certainly not advisable. But if you don't deposit it in the bank, how can you use it?

I joined the party, and I was about to graduate from college, so I was almost certain to be assigned a job. So, let your parents start a small business at home?

This is not bad, it just so happens that my father's leg is not good, so I can do a little business, first, I can pass the time, and secondly, I can let the family have another source of income.

So, she said, "I plan to let my parents rent a store in the town and start a small business." ”

Zeng Wei nodded secretly, and said in his heart that highly educated people are different, if they change their parents, they must say that if they deposit it in the bank, the annual interest will be enough for the tuition fees of their three sisters and brothers.

Zeng Wei said: "It's not bad to let Uncle Wang and them go to the town to do some business, but I have another suggestion, do you want Sister Shu Yao to hear it?"

Wang Shuyao knew that Zeng Wei was a big ghost and had a lot of ideas, and his ideas might be better, so he nodded hurriedly.

Zeng Wei said, "Is Sister Shu Yao interested in investing in my winery?"

Wang Shuyao was a little hesitant, and only said after a while: "Xiao Wei, speaking of this winery, my sister still wants to persuade you a few words." You must know that the fact that Qingquan Distillery has been able to get to where it is today is not only due to poor management, but also directly related to the market environment in previous years. ”

………………

Of course, Zeng Wei knew what Wang Shuying was referring to.

In the 80s, with the rapid development of the domestic economy, the liquor industry ushered in a period of prosperity. However, the rectification of governance that began in 1989 has caused the national economy to enter a period of adjustment, including the food and beverage industry, and the same is true for the alcohol industry.

The ex-factory prices of the top three famous liquors such as Moutai, Wuliangye and Luzhou Laojiao plummeted, and the price of Moutai plummeted by half, and the prices of Wuliangye and Luzhou Laojiao even fell to about 50 yuan at one point.

In this case, ordinary liquor will naturally follow suit and reduce prices, and some liquor with small scale, poor marketing, and unstable market occupation will naturally plummet in sales, and it is normal for unsalable products and capital breakdown.

It should be said that Qingquan Distillery is a typical example of such a special era.

Although the quality and taste of Quankong liquor are quite good, and there is still a certain market in Gudan County and even the entire Gudan area, under the fierce competition, especially under the impact of similar products competing to reduce prices, Qingquan Distillery, which itself is insufficient in funds and has high debts, cannot bear this impact and loses.

However, with the speech of the chief's southern tour, the country has unified its thinking, and the national economy will also usher in a wave of unprecedented high-speed development. In the general environment, the liquor industry will definitely benefit.

In fact, from this year, the liquor industry will usher in a period of rapid development, especially in the past few years, advertising and marketing will make the national liquor industry show an almost crazy growth momentum, and it will not usher in another turning point until 1997.

So, he said: "Sister Shu Yao, I also know your worries, but I have to say that your worries are completely unnecessary. You should be well aware of how fast the country has developed in the past two years with the spread of the leader's speech on his southern tour two years ago. As the saying goes, Cangli knows etiquette, food and clothing, and knows honor and disgrace, and when the economy develops, other material requirements will rise. As one of the quintessences of our Chinese, the market is definitely good, which is why I decided to take over Qingquan Distillery. ”

………………

Wang Shuyao didn't expect that Zeng Wei thought more than her, and he didn't expect him to be so optimistic about the liquor industry, so he asked carefully: "Xiao Wei, do you really think that liquor has a lot to offer in the future?"

Zeng Wei nodded and said: "Of course, don't dare to say anything else, if Sister Shu Yao invests these 30,000 yuan into the distillery, I promise that within five years, it will increase in value by at least ten times!"

Wang Shuyao was shocked in his heart, the increase in value in five years was tenfold, wouldn't that be equivalent to an annual growth of about 60%? What kind of rapid growth is this!

She asked in disbelief, "Xiao Wei, are you serious?"

Zeng Wei nodded, and asked again: "By the way, Sister Shuyao, I don't know much about Qingquan Distillery, you have been dealing with the distillery all this time, but I heard that they have their own cellar?"

Wang Shuyao nodded and said: "I've heard of this, they have a cellar, and the scale is not small, in fact, Qingquan Distillery has owed nearly 600,000 debts in the past few years, in addition to part of the payment of workers' wages, more because of this cellar." According to the winery's winemaker, the cellar swallows more than 50,000 pieces every year. Although we all know that this is a big pit, the distillery does not dare to break it, otherwise it will be difficult for the factory to be restarted in the future. ”

Zeng Wei doesn't have much research on the liquor industry, but he also knows that as a liquor company, if it is not simply a company that relies on the purchase of original liquor-based liquor, it will have its own cellar.

Of course, many large liquor companies will purchase some original liquor as the base liquor when it is difficult to satisfy their own original liquor, and at the same time add their own flavored liquor to blend, and finally make their own unique flavor liquor.

When Zeng Wei heard this, he was even happier and said, "If this is the case, then I am more sure." ”

………………

In the previous life, Qingquan Distillery had several ups and downs, in Zeng Wei's view, since it was able to prosper for a while, it means that this wine still has its own unique characteristics, and the reason why it has fallen is that in addition to the fierce competition in the wine industry, it is more about seizing the opportunity to expand the market, as well as the lack of marketing.

Just like in the previous life, after this distillery was finally controlled by private capital, it immediately reached its peak and became an enterprise with annual sales of more than 10 million.

Based on Zeng Wei's insight into this era, it is very clear that in this year, in addition to the so-called top ten famous liquors whose influence has shrouded the country, the local liquor market across the country is still more from local liquor brands in various places.

If the local liquor works well, it can also conquer cities in other regions and achieve good results, which is witnessed by history.

After all, the price of those famous wines is too expensive, and it is impossible to be the main demand of ordinary salaried people, so there will be the later Confucius banquet and Confucius family wine sweeping the market, and then Qin Chi Liquor drove into a Santana to CCTV every day.

This also shows that in this era, there is really a bit of a taste of advertising being king.

In his previous life, he had also felt the scenery of Lu wine sweeping the world, and later he had also seen the story of the rise and fall of King Lu Wine, so he was very impressed.

If you can copy the story of Lu Liquor advertising to Qingquan Distillery, I don't know if it will work?

In this regard, Zeng Wei did not dare to be 100% sure. After all, whether it is the Confucian banquet wine or the later Qinchi wine, people already have a certain scale and fame when they are on the bid king, but the gimmick of using the bid king is suddenly enlarged, and the world knows it overnight, and the goal is achieved.

As for the later decline, Zeng Wei's personal understanding is not the reason for the king, but the failure of these companies to deal with the relationship between marketing, brand and production.

Although he was not very sure, Zeng Wei still felt that he could give it a try.

Qingquan Distillery in the Gudan area, especially in Gudan County still has some markets, and in the surrounding counties have a certain market, now the distillery has been out of production for less than a year, the influence still exists, if you can find the right way, you can not open a new situation.

This is also why Zeng Wei heard about the situation of Qingquan Distillery from Zeng Youmin, and immediately hired Wang Shuyao to talk to the Qinghe Town Government about the acquisition of the distillery.

He had to seize the opportunity of the domestic liquor industry, which had not yet been completely popular again, to start at a lower price. If it is another year or two, even if the Qingquan Distillery is still like this, without tens of thousands of thousands, he will not want to take the distillery.