The two discussed it, and Yu Guangdi made a report first.

After a brief introduction to the work of more than a month, Yu Guangdi said: " Xiao Zeng Dong, Shixian Distillery is not bad in all other aspects, like its cellar pond is larger than our side, the situation is also good, the production plant and facilities are dilapidated, but they have nothing to do with the overall situation, and there are a large number of inventory of raw wine, mainly last year and the first half of the grain price and their original wine can not afford to sell the price, this year Lu liquor enterprises to our Xichuan to buy the number of raw liquor has a relatively large decline, like them mainly rely on the export of raw liquor enterprises are more difficult, the competition in the province is very fierce, especially they encountered our resistance, so it led to an extremely difficult situation, and finally was merged by us。 ”

In their opinion, although the efficiency of Shixian Distillery is a little worse, it is mainly because of too much debt, and when the distillery is developing the market, it is blocked by the rising Wulingxian Distillery, which is difficult.

In fact, Shixian Distillery is not only much louder than the original Qingquan Distillery in terms of brand, but also has a larger production scale than Qingquan Distillery, so it is actually an accident that Wulingxian Distillery can merge Shixian Distillery.

As for the integration of the two wineries, the two believe that it will be completed by the end of this year. This is because the geological conditions of the cellar of Shixian Distillery are basically the same as those of Qingquan Distillery, so in essence, the style of the original liquor of Shixian Distillery is not much different from the style of the original base liquor of Qingquan Distillery.

After Fu Wenfeng finished speaking, he took over and said: "Xiao Zeng Dong, to be honest, our company can merge Shixian Distillery, which is something I didn't dare to imagine before. After all, the Shixian Distillery is simply a behemoth compared to the previous Qingquan Distillery. ”

In this regard, Zeng Wei is also quite proud, and it is indeed a test of courage to be able to complete such a snake-swallowing annex. Now listening to an old man like Fu Wenfeng praise like this, Zeng Wei couldn't help but feel a little fluttery.

Fu Wenfeng continued: "Moreover, I have to say that you are really too wise to make the decision to merge Shixian Liquor. This can greatly make up for the lack of production capacity of our high-quality Wuling Xian, and our side focuses on aging Wuling Xian. ”

"I discussed with Lao Yu, although there is a great demand for high-quality Wuling Immortal now, its profit is relatively thin, and it is much worse than that of aged Wuling Immortal. And we also agree that in the future, if we want to compete with other large liquor companies in the province, we must make a fuss about high-end brands, and we must come up with one or two high-end products, which are enough to compete with high-end liquor such as 53 degrees Feitian Moutai and 52 degrees Wuliangye, 52 degrees Luzhou Laojiao, and 52 degrees Jiannanchun, which will become the signature of our Wuling Xian Liquor Industry. ”

………………

Zeng Wei's heart also moved slightly. Unexpectedly, Yu Guangdi and Fu Wenfeng also saw this, and realized that if a wine company does not really have a fist and signature products, it can only linger in a second-rate enterprise, and if there is a slight market fluctuation, the efficiency will be greatly affected.

To put it bluntly, it is necessary to make a product that is high enough to prove itself.

A few years later, the drunkard will use this method to achieve this goal, and use the highest-end products to beat the highest-end products of Moutai and Wuliangye in terms of price, and prove their compulsion.

Although Xiangquan Liquor Industry is declining day by day, it has a level that can be compared with Moutai Wuliangye, and it is impossible to fall anywhere anyway.

is like the top lady in heaven and earth, even if she doesn't fall into a third-tier city to sell herself, the customers will flock to it, and the price will not be too bad.

"Then Yu Gong, pay the work, do you think we have this condition now?" Zeng Wei asked with a deep groan.

Yu Guangdi shook his head with some regret and said, "It's definitely not right now, we don't have the strength yet." To build such a high-end brand will be a lot of investment, in fact, the technical conditions of our winery and its own heritage are not bad, we are close to the mountains and rivers, water quality, soil quality, climate, and hundreds of years of history, and even the old cellar mud that has been preserved, which is also the key to our winery can always persevere. ”

"But in order to create such a brand with several famous wines, we must first pass the quality of the wine, which requires repeated blending experiments, a large amount of old wine in the original cellar, and at the same time, it also needs to go through a certain period of cellaring to finalize the test, which is not only complex in process, but also huge in investment, and then it may involve publicity investment......

Zeng Wei already understood what Yu Guangdi meant, although now the first shot of Wulingxian Liquor Industry has been fired, and it seems that production and sales are booming, but this is only a superficial phenomenon, and the core competitiveness of a wine company is not yet available.

Zeng Wei Zhengse said: "I understand that we Wuling Xian Liquor do not want to be only short-lived, and all this is only a short-term effect brought by advertising and marketing, which is not enough to support the long-term glory of an enterprise." ”

"I agree with the two of you that the core competitiveness of a company is its high-end brand products, which is the spear on which it competes with other large wine companies, while the mid-range and low-end products are the shield and the foundation. Only the shield, then the company can only be beaten passively, and can only lose in the end, only with both contradictions, in order to be invincible in the competition. ”

………………

Yu Guangdi and Fu Wenfeng were relieved, and exchanged glances with each other, full of relief. They were afraid that Zeng Wei would be fascinated by the temporary success in front of him, coupled with his youthfulness and vigor, and make irrational decisions impulsively.

Now it seems that this frighteningly young boss is very sober-minded and has already seen the core competitiveness of a wine company.

Zeng Wei continued: "Yu Gong is right, we don't have the strength to build a high-end brand yet, so we must first strengthen the foundation and strengthen our shield, so we will merge Shixian Distillery to ensure that our production capacity can meet our conquest in the market next year." This year, we have already opened the market in the eastern Sichuan region, led by Jiangzhou, and in Nam Yue Province, and we will enter the Fujian market next, and I am confident that the winery will open up the situation in Fujian Province. As for next year, our winery will march to other provinces in China. ”

"In order to achieve this goal, the income we have obtained from the market this year will be smashed into the market without leaving a penny for publicity and marketing, and 1995 will become a year for our Wulingxian liquor industry to become popular all over China. Only on this basis can we have the energy and strength to launch our high-end brand. ”

Glancing at the technical core of the two wineries, Zeng Wei said solemnly: "The rest of the work, pay the work, please leave the production and technical matters to the two of you." As long as you can ensure that Shixian Distillery is fully integrated into Wuling Xian Distillery as scheduled, then I can say for sure that our Wuling Xian Distillery will usher in an extraordinary year next year!"

………………

After everyone else left, Zeng Wei said to Wang Shuyao who stayed: "Sister Shuyao, in the next time, in addition to planning and developing the market in Fujian Province, you must also start to mobilize funds. ”

Wang Shuyao looked at Zeng Wei puzzled, and asked, "Xiao Wei, what are you doing to mobilize funds? You just said that you want to smash all this year's profits into the market and use them for publicity and marketing, this can't be true, right?"

Zeng Wei smiled: "Of course it's true, do you think I'm joking?"

Wang Shuyao said: "That's tens of millions of funds, what kind of propaganda channel to use such a huge amount of funds?"

Zeng Wei looked at Wang Shuyao and asked, "Sister Shuyao, do you think that one or two hundred million publicity funds is too much?"

Wang Shuyao said: "Isn't this much?"

Zeng Wei shook his head and said: "Of course it's not much, publicity and marketing is a bottomless pit, and as much money can be swallowed in." Not to mention one or two million, even if you add one or two zeros, it's not much. ”

Wang Shuyao looked at Zeng Wei with an incredulous look, obviously not believing his words.

Zeng Wei smiled: "Sister Shuyao, you should get the news, just next month, CCTV will hold an advertising bidding conference, right?"

Wang Shuyao nodded and asked, "Are you going to go to CCTV to advertise?"

Zeng Wei said: "Of course, at present, the influence of any media is not as good as CCTV. If we want to enter the national market, it is undoubtedly the best choice to advertise on CCTV. ”

Wang Shuyao admitted that Zeng Wei was right, there are not many ways to advertise now, and advertising on TV is undoubtedly the most effective, as for other newspapers, magazines, etc., it cannot be compared with it at all.

And among the many TV media, who dares to compete with CCTV?

Wang Shuyao looked at Wang Shuyao and asked, "Sister Shuyao thinks that how much money is needed to advertise on CCTV, especially during prime time, to compete for an advertising space?"

Wang Shuyao pondered for a moment and said, "One hundred should be enough, right?"

Zeng Wei smiled and said, "Sister Shuyao, you are too optimistic. At this price, at most, it is in other channels such as CCTV 2 to compete for the position of prime time, don't think about a set. ”

Wang Shuyao obviously didn't believe it, Zeng Wei didn't argue with her, and said: "Sister Shuyao, if I say this now, you must not believe it, wait until CCTV holds an advertising bidding meeting next month, and you will know when you go to the scene." Now, all you need to do is prepare as much money as you can. Even if you don't need that much money by then, it's not a bad thing."

Wang Shuyao nodded, although she was a little disappreciative in her heart, she still agreed to the matter. As Zeng Wei said, it is always right to be prepared and make adequate preparations.