Chapter 61: A Date with Penguins (I)
Jiang Bai wants to make the game "Tianzun" a powerful fulcrum for the big IP of Daoyi in the game circle in the pan-entertainment star author plan.
It is not only necessary to convert fans from other circles into players, but also to attract players from the game circle to feed back to other circles.
Therefore, if you want to become an agent of "Tianzun", you should at least be a first-line agent in the game circle!
Wang Yang knew Jiang Bai's thoughts very well, but he was not sure whether his ideas could be realized.
It's not that you can't find a first-line agent.
The quality of "Tianzun" is here, and the agents are not stupid, as long as they see the real "Tianzun" game, even if they are first-class agents, they will inevitably rush to be agents.
But the point is that Jiang Bai's agency conditions are very harsh, and those first-line agents are all big forces in the game circle, even if they are optimistic about the game "Tianzun", they may not agree to Jiang Bai's request.
So these days, Wang Yang's heart has been up and down, and he doesn't know what the ending of this "Tianzun" game will be.
After all, this ending is directly related to his fate.
At yesterday's carnival, the game "Tianzun" met with players for the first time, and today Wang Yang received calls from the operation departments of large companies such as Penguin, Wangyi, and Shanda.
It's just that after hearing Jiang Bai's conditions, these companies basically withdrew.
In the end, only the penguin persevered and was willing to negotiate with Jiang Bai at an advanced level.
That's why Wang Yang called so excitedly.
……
Cafe.
I don't know when everyone likes to stare at the café when they talk about things, and it seems to be more stylish.
In fact, according to Jiang Bai's meaning, he preferred to arrange this meeting in a teahouse.
He prefers tea to coffee.
However, the other party has already set the location here, and he can only be a guest.
"Hello Mr. Jiang, it's a pleasure to meet you. A middle-aged man in a suit and leather shoes with gold-rimmed glasses saw Jiang Bai, stood up and stretched out his hand and said.
This is Penguin's operations manager, Tian Likun.
"Hello Manager Tian. ”
Jiang Bai shook hands with the other party, and then the two sat down, "My conditions are a bit harsh, and the penguin is willing to accept it, which is indeed a bit unexpected by me." ”
"The quality of "Tianzun" is placed there, and it is understandable that the conditions are harsh. And our penguins are strong and can withstand more demanding conditions. Tian Likun said with a smile.
Jiang Bai's eyes flashed, his conditions were not just as simple as being harsh.
The usual ratio of producers and publishers in the game industry is 3:7, that is, producers account for 30% and publishers account for 70%.
Of course, this sharing ratio is not fixed, and it is affected by various factors, and different cases will have different sharing ratios.
In some cases, the issuer intervened very early, not only providing financial assistance, but even doing market research and adjusting the entire product, so the share of the producer of such products will be lower.
The main work of the distributor is only to grasp the general direction of the operation in the middle and later stages, and the producer's achievements may be higher.
There are also factors in terms of the strength and influence of the producer and publisher, and some product producers have their own popularity, such as Blizzard Studios, which is a brand in itself, and players will buy it spontaneously when they hear about the games produced by this studio, without much advertising from the publisher.
In this case, the proportion of producers will be higher.
There are also some product producers who are unknown, but the publisher's channels are very powerful, such as penguins, which have hundreds of millions of users and occupy 30% of the domestic game market.
In this case, the proportion of producers is naturally lower.
Therefore, although the usual proportion of the game circle is 37 points, but for agents at the penguin level, the proportion will be maintained at 28 or 19.
However, the condition proposed by Jiang Bai is that the producer and the distributor will be divided fifty-fifty.
This kind of sharing ratio, not to mention companies like penguins, even second- and third-tier agents cannot accept it.
"If you are courteous to others, you will ask for something. Penguins are willing to make such a big concession, but I am afraid that they have other plans. Jiang Bai said secretly in his heart.
Tian Likun said with a smile: "Actually, the matter of agency has been discussed with Mr. Wang before, and the reason why I made an appointment with Mr. Jiang today is because I want to talk to Mr. Jiang about some other things." ”
"Manager Tian, please speak. Jiang Bai said.
Tian Likun said: "Penguin wants to take a stake or buy Daoyi Culture. ”
"Daoyi Culture?hehe, what kind of Daoyi culture is there now?" Jiang Bai said with a light smile.
Tian Likun said with a smile: "In less than half a year, Mr. Jiang has successively established Daoyi Film and Television Studio, Daoyi Game Studio, Daoyi Chinese Network, Daoyi Animation Studio, plus Daoyi Special Effects Company. Although Daoyi culture has not yet officially appeared on the registered trademark of the Industrial and Commercial Bureau, it actually exists. ”
"Hehe, Manager Tian knows me very well. Jiang Bai said with a smile.
Tian Likun said: "It's just necessary information collection, Penguin does this to each partner, it doesn't involve the privacy of the partner, it's just to prevent jokes."
To be honest, we attach great importance to Daoyi culture, because we are very optimistic about Mr. Jiang.
Mr. Jiang said when he was away from the opening point that he wanted to create a pan-entertainment star author.
At the time, everyone took the plan as a joke.
But only we penguins know that Jiang is always someone who is truly capable and qualified to promote this project.
And the facts have also proved this, not to mention the online literature circle and the film and television circle, Mr. Jiang is not only a top author in the online literature circle, but also a big director in the film and television industry, and he is naturally like a fish in water in these two circles.
As for the "Tianzun" game and the "Tianzun" anime, the former has convinced industry insiders, and the latter I believe that with the support of Daoyi Special Effects Company, it will never be far behind.
All of the above gives us enough reason to believe that Daoyi Culture has the potential to develop into an entertainment empire in the future!
However, potential is potential after all, and if you want to turn potential into strength, Daoyi culture still lacks two very important territories.
One is a strong channel, and the other is abundant funds.
This is no longer the era when the fragrance of wine is not afraid of deep alleys, and good works must also have good publicity and good channels in order to truly become a hit.
As for the funds, although "Slaying the Dragon" was a big hit and made a lot of profits, those box offices needed at least a few months of turnover before they could reach Mr. Jiang.
At present, the money in Mr. Jiang's hands should only be the income from the sale of overseas copyrights of "Slaying the Dragon", and after Mr. Jiang's series of actions, I am afraid that the money is already stretched.
I believe that the game "Tianzun" will be a big hit in the future, which will also bring a lot of money to Mr. Jiang, but it will take enough time to wait.
This is the disadvantage of independent development, even if a genius like Mr. Jiang can ensure that he gets great benefits every time he makes a move, he will also face the dilemma of funds.
Because it takes time to go from investment in production, to sales layout, to capital return.
This has invisibly delayed the development of the enterprise.
Modern society is changing with each passing day, for individuals, time is money, for enterprises, time is life and death!
We, Penguin, have the best channels and the most abundant funds in the Internet era.
If Mr. Jiang is willing to cooperate with our penguins, I think it must be a win-win choice. ”