Chapter 02 Seminars
"The marketing department is this opinion, so what are the suggestions of the sales department and the production department?" Zhao Lingling looked at the other people. Pen "Fun" Pavilion www.biquge.info
Sales manager Li Haoran and Zhang Meizhi and his wife, they glanced at each other, in line with the attitude of ladies first, Zhang Meizhi turned on the microphone in front of her.
"Let me say, Mr. Zhao, there are some problems in our sales process now, although they are not very serious and sporadic problems, but once they accumulate, they will form a big event. First of all, let's talk about the problem at hand, according to the incomplete statistics and feedback results of the current stores and boutiques and other places, what the marketing department said is true, although Shelley can only be the new generation in the competition among other brands, but it belongs to the type of fame in one fell swoop, the mellow fragrance set has brought a deep impression to many people, even in the recent stage, the price is no longer favorable, rebounded back to the normal price of 188 yuan a bottle, there are still many consumers to buy and ask, of course, the whitening series is no exception, except for the moth eyebrow series of goods, sales have been a little difficult to speakAccording to the results of the tracking feedback survey on the official website, 64% of consumers are dissatisfied with the Moth Mei series, and the main feedback is in the scope of the formula, accounting for 80% of the feedback Among them, some consumers are even more violent, saying that we make too many tricks to make money, casually processing the well-known formula, and putting it in a bottle can be sold for a high price of hundreds of yuan, etc. β
When Zhao Lingling heard this, she smiled coldly, when did domestic consumers become so smart?
"There are others ... β
"Needless to say, tell me your opinion. β
"My opinion is the same as that of the marketing manager, to give up the moth eyebrow series. β
"Tell me your reasoning. I don't want to hear you share his opinion, as a sales department, you have to have your own own way of thinking. β
"Yes. President, I was about to say that here. Zhang Meizhi stood up and came to the edge of the curtain, picked up the remote control and pressed it, and the columnar image just now disappeared. Instead, there is a table with arrows.
"From two aspects, I want to explain the reasons for giving up moth eyebrows, what the marketing department just said is indeed one aspect, but compared with my reasons, it is a more superficial type. β
Li Haoran glared at her, how could anyone talk like you.
Zhang Meizhi disagreed. She glanced at Li Hua out of the corner of her eye, he looked like he was listening attentively, and he didn't mean to be angry at all.
"The first thing I want to say is, here. She pointed to the table of raw material purification and refining technology on the curtain.
"Mr. Li Xiang is worthy of a great master of strategy, his introduction of the technology of refining chemical products from cathode and anode into our production line can be described as a breakthrough, but consumers do not appreciate it, because these things have no direct interest in them, in the eyes of consumers, only focus on two points. One is the price, the second is the effect, on the basis of the second point, another point will be derived, and the third point is fame. The Moth Eyebrow series is not perfect in these aspects, and no matter which of the three points has not been recognized, so I can only call it a failed product, and the second point is considered from the final link of the sales department. That is, in terms of quantity, this is undoubtedly a failed product, and compared with the other two set series, the sales are surprisingly small. One more thing I would like to make clear is that we are thankless. So based on these factors, I don't think the Moth Eyebrow series was a success. β
"Hmm. Zhao Lingling nodded, and she turned her head to look at Li Xuejian again.
"I don't have much to say, President, in terms of production. Like the whitening and rejuvenating series, the Momei series can be completed in two steps, while the mellow fragrance series also needs a series of complex steps such as purification, fusion and convergence of raw materials. It's a bit more complicated by comparison. β
"Mr. Li, please pay attention, we are an enterprise, although your steps are very important, but we only care about the final sales problem, the production steps are important, but if you can't sell it, it's also in vain, it's like a student who is about to take the college entrance examination, the usual grades are excellent, but on the day of the college entrance examination, the chain was dropped. Li Hua said.
"You're right, we're all underground workers, and we don't care about others. β
"That's right, so am I, I'm still sloppy when you're in the limelight. Li Xiang scratched his head.
San Li was present, and the scene was never cold.
"Your credit is very important, I will not forget, tell me your advice. Zhao Lingling asked Li Xuejian for his advice.
"Since most people don't approve of it, I don't have much more to say. β
Dare is just a wall-to-wall grass, but it is indeed quite difficult to let him decide his own proposal.
Zhao Lingling of the Personnel Department swept it directly, because no matter what the eight poles can't do, how the production and sales links can't be involved in his direction.
She turned her gaze to the other people in the room.
Ouyang Meimei is her own secretary, and she only has the right to listen and has no right to speak.
There are also a few interns from S University, because they want to witness Shelley's daily work, so they specially let them visit.
"Huh?" Zhao Lingling sighed, seeing these young faces, she thought of a way.
"Several, you're all interns, and I'm sure you've seen it when we're on sale, have any of you ever bought our products?"
"I, I've bought it too. Several girls answered in the affirmative, and even the two boys raised their hands.
"Well, I'll listen to your advice. Ladies first, you come first. Oh, you don't have to stand up and sit and say."
"Yes. One of the interns sitting on the side stood up, listened to Zhao Lingling's words, and then sat down again.
"Hello everyone, I am Guo Na, a student of Class 01, and I would like to explain my process and experience of purchasing your brand's products. β
She was visibly nervous, and the few people sitting there laughed silently.
I'm afraid this is the symptom of being a student in China, only after leaving that place completely and going through the tempering of society, the smell on the body will gradually dissipate.
Guo Na introduced her purchase quantity and experience, during the eleventh period, S University is a very powerful promotion platform, and the price is only 88 yuan, so she bought one of the three packages of pocket money she usually accumulated, and the three packages came down, removing the odds and enjoying the discount promotion, she only spent 240 yuan. For the three set menus, she focused on the mellow series, because she couldn't forget the effect that the smell had on her. And I mailed the whitening skin care and moth eyebrow series to my home and gave them to my mother and cousin. Although nagging is inevitable, but the mother is still very cooperative with the use of the moth eyebrow series set, and the phone informed her of the use of experience, in general, the effect can only be called general, can not be said to be good or bad, the skin quality has not changed significantly, because the skin texture brought by the years has not undergone significant improvement, and after seeing the formula and carefully checking the actual paste, the mother feels that her daughter is fooled, because this formula can be seen everywhere, they can even be formulated through traditional Chinese medicine, and the packaging bottle is printed on the very eye-catching use of advanced refining technology, better quality words,It's nothing more than a panacea-like thing.,It's okay to deceive a little girl.,I want to be a Chinese medicine family.,But it's impossible.,Inadvertently vetoed the moth eyebrow series.,Combined with the number of sales in the market.,She's a careful person.,By going online to the shopping street website for day-by-day sales calculations.,After accumulating it in the form of a small view,It seems to be more verified by their decisionγ
Since her mother vetoed it, cumin, as a daughter, would not have any other ideas, she just expressed her mother's words on the spot.
After listening to her words, the other girl also elaborated on her opinion, which was much the same.
This was followed by two boys, and it was hilarious that one of the boys had bought it for his own use. The suggestion was also quite interesting, and it won everyone's laughter. The other was a gift for his girlfriend, and although she was not present, the suggestion was conveyed to the boy. The answers were slightly different, but they were essentially the same. It's just a change of word.
Based on everyone's suggestions, it seems that it is reasonable for moth eyebrows to be removed from the production plan.
"Li Xiang, what is your suggestion?" The penultimate person Zhao Lingling called was Li Xiang.
So who is the last person, naturally Zhang Wan, who spends most of her time listening and barely has the opportunity to speak.
She herself was a little strange, what was the purpose of calling herself here? Now the shopping street is a jubilant scene, although a whole month has passed, the heat still has no sign of retreating, up and down now a total of 45 employees, all of them are as excited as chicken blood, almost everyone is dissatisfied with the overtime thing, although the recent return to the calm of the past, telephone and online applications have become the mainstream trend recently, it seems to see the great value of this website, more and more merchants choose to throw an olive branch to the shopping street.
This morning, Zhang Wan received a call and asked her to come to Shelley's headquarters, and only now did she know that this was the case.
However, what do these things have to do with yourself and the shopping street?
She couldn't help but feel suspicious. (To be continued.) )