Chapter 310: Protection fees are indispensable
To be honest, Apple didn't expect things to go so smoothly, not long after meeting, Yang Ming expressed his willingness to cooperate, and Apple happened to be running for this purpose. Many people are still wondering, doesn't it mean that the Chinese are subtle and need to go around a lot to get specific?
Just when they felt joy for this direct result, Yang Ming was ready for a turning point: "But as you know, our company's main focus is on power batteries, and we are preparing to cooperate with the world's auto giants and build an ecosystem, which has cost too much money." ”
Cook began to feel that he was asking for money...... Yang Ming continued: "In terms of production line and production capacity, we want to develop batteries specifically for mobile phones, which means that our company also needs to set up a new department and invest more manpower and material resources in research and development, before entering the verification stage, and then expanding the production scale into another field." ”
"So you need money! We can provide it, and we can participate in the investment of this project, to help you get it done faster!" Cook was the first to say.
Yang Ming smiled: "I didn't mean that, we still have money, the most important thing is that my focus is on electric vehicles, so you need to make me feel that it is necessary to carry out this project." ”
The others whispered a few words in Cook's ear, and he understood: "So how to come?"
Yang Ming first shouted the price to the sky: "The specific project depends on the cost, but my psychological expectation is that the supply of a single battery needs to be 1,000 yuan, or your 148 US dollars, to cover my R&D costs." ”
"The price ......," Cook pondered, "I've studied the cost of your batteries, and even if it's relatively prohibitively too high." ”
Yang Ming was fearless: "That's why I said before that it depends on whether it's worth it." I don't necessarily want to start this project, I can wait until the technology is more mature and the cost is lower. ”
"Or, other companies will be willing to afford this price, and will prefer their main flagship works to be better equipped with cutting-edge batteries to redefine the mobile phone market." ”
"We can negotiate the price!"
Cook made a quick decision, he knew that he didn't have much room to negotiate, the technology was in the hands of the other party, whether you like to buy it or not, the customer was not just Apple!
But he also has bargaining chips: "In the field of high-end mobile phones, our sales have always ranked first in the world, and our demand is enough for your company to have no worries about sales!
"Yes, that's right!" Yang Ming agreed.
"If you lack the time and the laying of the industrial chain, we are more willing to provide funds to participate...... Apple still does not forget to step in.
"My friend, I'm not short of money, I have a whole bank that works for me. Yang Ming said with a smile.
Cook turned to the product: "Maybe we can go a step further, I'm willing to let Apple consume all your products, but in turn I want to have a product supply advantage." ”
"If you want to supply it to you separately, that's not realistic. Yang Ming shook his head.
"If we can supply it exclusively, we are willing to pay enough to satisfy you. "Cook wants to pay a protection fee, and he follows the interests when it comes to future market expansion and competition.
Because once they can monopolize the battery capacity, the market of other brands of high-end mobile phones will all be snatched away by them, and at a price of more than $600, who else can compete with it?
"You know I like to discuss the most!" Yang Ming said sincerely.
For example, if you reduce Samsung, a strong opponent, I will charge you 1 billion in protection fees! If you reduce five opponents, you will be charged 5 billion, and then you will be discounted by 20%, there is nothing wrong with it!
As long as this protection fee is turned into an exclusive cooperation agreement, and then the detailed cooperation provisions, quantity and cooperation period are obtained...... This is a typical business order.
……
Apple was the first to detect and seize the opportunity to come to the door, although it was inevitable to pay protection money, but it was also much ahead of its opponents in terms of vision.
Yang Ming has been operating power batteries, smaller and more portable batteries have little interest in the past, some domestic companies have inquired before, and they have forgotten after not getting the exact results.
However, with the recent continuous swiping of the screen, the cost of high-cost batteries has gradually decreased under the continuous update of technology, and the opportunity for this application has come again.
Apple was the first to rush up and was willing to pay protection money, and also tried in every possible way to form a high-end monopoly situation, taking the opportunity to trample other rivals under their feet.
Just talking about this, Yang Ming became a little embarrassed.
On the one hand, Apple really has the strength to spend money, and in order to maintain its market value and advantages, it is not difficult to cut out a few billions of more than 200 billion US dollars in reserves.
But on the other hand, he doesn't want to form an oligopoly situation, because the wool is out of the sheep, the cost of the battery has increased, and the final cost has to be passed on to the consumer.
Yang Ming doesn't like the lack of healthy competition, although he does not produce mobile phones, but wants to see more vigorous situations, or the blooming of domestic brands in the competition, which is conducive to the competitive balance of the two systems, and ultimately conducive to his flexibility and pricing.
If it's just that Apple is the dominant family and kills all the opponents, they will cut off their own choice! In case Yang Ming breaks off the cooperation and wants to find another family, he will face a situation where no one can make up for it!
If the company is a multi-shareholder situation, it will even think that this decision will make the chairman step down. Of course, he currently owns most of the shares, but he doesn't want to get along with the money.
"In the long run, competition is in our best interest. Li Wei understood his thoughts.
"Then do we want to collect protection money?" Yang Ming asked.
Contract articles are easy to do, you can start different agreements for different platforms, let Apple know that the opponent is always there, and it can also give us the trouble of monopoly. ”
"That's right!" Yang Ming really felt that the latter needed to be guarded against, because some countries couldn't play with technology, and they really liked to pick out the legal provisions.
"Who should I go to?" he next asked.
"Let them behave themselves. Li Wei said.
……
After that, news spread in the industry, Apple Cook personally visited Maxwell in China to analyze that it has made breakthroughs in mobile phone battery technology, which is no longer limited to large power batteries.
The first thing that can be portable and miniaturized is to affect mobile devices, mobile phones, tablets, and laptops...... are all a group of beneficiaries of the beneficiaries of the
After that, the situation was like fish food spilling on the surface of the lake, and a large number of brands frantically rushed up, all kinds of phone calls, high-level officials from all walks of life, and all kinds of discussions.
Then Li Wei's supplementary strategy was launched: they chose a domestic partner to cooperate with, and at a lower price, they supplied 1,000 apples, so that the domestic only seven or eight hundred.
This can make a good name and establish the image of a national enterprise, but these are secondary! Not critical! They are doing business rather than charity, and the reason for doing so is to support competition.
If there are two companies competing fiercely in the market, as a battery company, they will compete for profits, and they will completely operate the pricing of batteries and the choice of the market!
It can avoid Apple's dominance, which has no second customer to choose from after killing all its rivals, but is constrained by Apple's demand and has to make concessions for profits.
Although it may not happen, although it happens, they can still support others, but since they can make money smoothly, there is no need to find unhappiness for themselves halfway!
Two camps are spreading, so that any of you have to pretend to be grandchildren!