Chapter 373: Commercialization
As early as 99 years, Tsinghua University conducted an online live broadcast to conduct a roadshow for Tsinghua Unigroup's listing, which opened the prelude to domestic live broadcast.
In 01, the China Securities Regulatory Commission officially issued a notice, and the online roadshow became a mandatory requirement from a spontaneous market behavior, and the webcast has taken root in the financial industry for more than ten years.
Dong Ying is knowledgeable, there is only one website in China that can do a live broadcast of roadshows, if she can, she is very willing to do another live broadcast, but it must also be effective.
It is a roadshow platform designated by the China Securities Regulatory Commission, and the fee is not low, but for the company to be listed, the cost is only a drop in the dime.
Tens of millions of underwriting fees have been spent, and this money is naturally not in my eyes, it is better than saving money compared to ground roadshows, not to mention anything else, the entertainment expenses of various names are an astronomical amount.
The problem is that the website is not popular, let alone investors, and Dong Ying even suspects that the netizens who interact with it are all hired, after all, it is just a passing scene.
"Mr. Chen, I would like to ask, is your forum capable of doing live video?"
Dong Ying grasped the key point of the problem, the live broadcast is still a blind spot, it is in an unsupervised state, and the Tsingshan Forum does not have qualifications, but Chen Qiaoshan still said: "You can rest assured that the hardware will be fine." ”
Dong Ying was a little curious, and couldn't help asking: "Aren't you guys doing forums, how can there be a live broadcast system, as far as I know, the roadshow system with equipment cost nearly 10 million." ”
Chen Qiaoshan asked with a smile: "Director Dong, people have a big business, we must not be able to compare, but there are poor methods, you can rest assured of technical matters, besides, our forum has gathered a large number of shareholders, which is incomparable to others." ”
Dong Ying is not an easy person to be persuaded, she pondered for a while, and she couldn't make up her mind, she was not afraid of spending money, she was afraid that tossing around would be ineffective, "Mr. Chen, is your method effective?"
Chen Qiaoshan said with a smile: "I don't know if it's useful or not, but do you still have a choice, the Han's Laser has stopped falling again in a few days, and if it goes on like this, the hair will be broken just around the corner." ”
Dong Ying gritted her teeth angrily on the other end of the phone, but she didn't dare to show anything, and she had to bow down and be small, "Then what do I need to prepare?"
"You don't need anything, you can just send people, of course, it's better to send a few weighty, otherwise shareholders may not buy it." ”
Chen Qiaoshan knows that if things are done, the financial version may be very popular, and the first online briefing of listed companies will be enough to blow this gimmick for several years.
Chen Qiaoshan's purpose is not only this, this is the beginning, investor briefings, shareholders' meetings, performance promotion, additional issuance publicity, product promotion, stock evaluation exchanges, these can be carried out, with the help of huge popularity, boost the popularity of the website.
Of course, the audience is shareholders, and Chen Qiaoshan is not ready to create Internet celebrities.
"Miss Dong, although I can't guarantee you the effect, there is one thing, I have a way to stop Han's Laser's stock price from continuing to fall. In order to attract customers, Chen Qiaoshan also spared no effort.
"What's the way?" Dong Ying was a little suspicious, she had been in the securities industry for more than ten years, and she had never seen anything, but she was helpless about the company's current situation.
Chen Qiaoshan said: "Let's talk about this after the live broadcast is over, what do you see?"
Dong Ying was also helpless, although she wanted to stab Chen Qiaoshan twice, she could only accept it, "Mr. Chen, I hope you will do what you say." ”
"Don't worry, I've always done what I said. Chen Qiaoshan agreed, "By the way, when are you going to do it?"
"The sooner the better. Dong Ying had no other choice but to use the dead horse as a live horse doctor.
Chen Qiaoshan was not surprised, thought about it, and then said: "It's too late today, tomorrow night, tomorrow night will start on time at half past six o'clock tomorrow night, and I have to help you build momentum in advance." ”
Dong Ying had no opinion, and the two discussed a few more words before hanging up the phone.
……
Although he promised happily, things were complicated, and Chen Qiaoshan was also a little scratching his head.
The first is the live broadcast platform, and now he has nothing in his hands, so he has to find Wang Sifeng.
"What, you're going to do a live webcast?" Wang Sifeng was taken aback, and he really wanted to play one by one.
Webcast is not a new thing, small scale is not a problem, but the face of the public, there are really few people who can afford to use it, and the most critical problem is bandwidth, which is called expensive.
Chen Qiaoshan nodded, "I reached an agreement with Han's Laser, and I'm going to do it tomorrow night." ”
"You're crazy!" Wang Sifeng was really anxious this time, "We don't have anything, why did you agree, do you know how expensive bandwidth is, our forum has more than 400,000 registered users, even if it comes to one-tenth, our server will have to go down." ”
Wang Sifeng really wants to cry without tears, the master in front of him has always wanted to come out one by one, it was originally a comprehensive forum, but now it's good, the financial version can go out independently, and the noise is in full swing every day.
Chen Qiaoshan is not too worried, people have a lot of money and can buy bandwidth, but the poor have the way of the poor, now, the picture quality of the video is really touching, this kind of financial live broadcast, even if it is dark, as long as the problem is clear, no one will mind anything else. "Don't worry, I'm not sure I won't agree. ”
"How can you reassure me?" Wang Sifeng didn't back down this time, "Let's not talk about the bandwidth first, it's really not possible to let the other party pay for it, but how to solve the live broadcast technology, no one in the studio understands this at all, who will you go to for a while?"
Chen Qiaoshan is not in a hurry, this is really not a problem.
In fact, as early as 03 years, some people in China have developed live streaming software, and it has solved the stability problem well, five years earlier than Microsoft and Adobe.
"Brother Wang, I'll solve this matter. ”
"How do you solve it?" Wang Sifeng was very disapproving, and said unceremoniously, the person in front of him is a white skill, and it is okay to make money, and the rest is okay.
Chen Qiaoshan asked, "Do you know P2P streaming media technology?"
Wang Sifeng was stunned, how could he not know that P2P live distribution and on-demand distribution are very advantageous, and there has been research and development abroad, but there are legal risks, and there has been no big move, he said strangely: "Do you know someone is doing this?"
Chen Qiaoshan nodded, how could he not know that Gao Ran, one of the first generation of "Four Youths in Beijing", was engaged in this.
Although Gao Ran is not yet famous, but next year, in the live broadcast war of the three major portals "Shen Six", Sina and NetEase used Gao Ran's products to do Internet live broadcasts, and they actually overturned Sohu, and since then they have become famous.
Although the final outcome is not very good, after burning nearly 100 million investors, the high-burning project is yellow, but this is not a problem with the product.
Chen Qiaoshan nodded, "Brother Wang, leave the rest to me, you contact Brother Dai now, and the two of you will do a good job of publicity together." ”
"Publicity?" Wang Sifeng immediately reacted and said in surprise: "You want to implement Kangsheng's advertising system?"
Chen Qiaoshan stood up and did a stretching exercise arbitrarily, and then said happily: "There has never been a free lunch, it's time to charge some interest." ”
The Discuz application forum has passed 30,000, and although it is still far from one million users, it does not hinder Chen Qiaoshan's business plan.
Whether PHPind can be launched or not is still two words, and without a competitor market, commercialization has become inevitable.