Chapter 174: Brand Effect
After three rounds of drinking, Li Qingyun's conversation gradually became stronger.
Although because he wants to realize his political ideals, it is unlikely that he will go to the business world in his life. But that doesn't mean he's completely lost in this regard.
In fact, Li Qingyun's business acumen has not been worn out with time. Being able to come up with ideas and help the township enterprises in his jurisdiction is what Li Qingyun is very happy about.
After touching a glass with Chen Desheng, Li Qingyun said: "Director Chen, compared to expanding the scale of the enterprise. I think you should focus on digging into the brand effect. With the further deepening of the pace of reform and opening up, the brand awareness of the people has gradually formed. In such an environment, the fame of a brand can bring a lot of unexpected things to the enterprise. ”
Chen Desheng obviously didn't have any concept of the word "brand", he nodded sneeringly, not knowing how to interject.
Jiang Xiaohong, who was sitting next to her, heard this, and her eyes lit up. She nodded again and again: "What Township Chief Li said is too right. With the improvement of people's living standards, many people are now not only satisfied with practicality, but also begin to pursue famous brands. ”
Jiang Xiaohong said: "For example, sportswear, domestic 'Li Ning' and 'Meters-Bonwe' are gradually becoming unpopular. Nowadays, young people love to buy international brands, such as 'Nike' and 'Adidas'. ”
Chen Desheng had obviously heard of the two brands "Nike" and "Adidas", and nodded to Jiang Xiaohong in agreement immediately.
However, he still couldn't figure it out, so he turned his head to look at Li Qingyun and said, "Township Chief Li, I understand the truth." It's just that my cotton mill is so small, and all the products have always been printed with a 'red willow' brand. It's really not good to talk about fame. What if you want to raise awareness of your product?"
Seeing Chen Desheng's expectant eyes, Li Qingyun just smiled: "Director Chen, it stands to reason that this kind of thing should be decided by you, the factory director, and outsiders should not intervene." However, after drinking your five grains today, I can't say anything, I can only offer one or two ugliness and provide you with a new brand of reference. ”
Hearing Li Qingyun say that he wanted to help him think of the name of the new brand, Chen Desheng's face showed a burst of ecstasy.
Li Qingyun's ability, he is now a five-body thrower who admires him. Chen Desheng believes that the name given by the township elder must be several times better than what he can come up with. Today, I can be regarded as taking advantage of the other party.
Not only Chen Desheng, but Jiang Xiaohong on the side also completely focused on Li Qingyun at this time, wanting to hear what kind of ideas he could come up with.
Li Qingyun put down the wine glass, pondered for a moment, looked up and swept Jiang Xiaohong and Chen Desheng, and said with a smile: "There is." I think that the name of your factory, Director Chen, can remain unchanged for the time being, and it is good to call it Hongliu Cotton Spinning Factory. However, the name of the product can be changed appropriately. For example, the towel you produce can be called 'Winter Impression'!
The two names that Li Qingyun said casually made Chen Desheng in a trance for a while. Jiang Xiaohong next to her was even more excited and excited.
"The towel is called 'Winter Impression', and the pillow towel is called 'Mengtexiang'...... It's so appropriate!Township Chief Li, how did you come up with it, this is too powerful!" Jiang Xiaohong couldn't help but be surprised.
Looking at Jiang Xiaohong's fluttering little face, the irrepressible look of adoration, Li Qingyun felt a little proud in his heart. He coughed, waved his hand and said, "Okay, Xiao Jiang, let's not praise each other here." If it doesn't work out, Director Chen has the final say!"
"How can it not be?" Chen Desheng hurriedly spoke, "Township Chief Li, it's really good that you have obtained this name. If our factory had invited you over earlier, it would have been more than just now!"
Li Qingyun smiled reservedly and said: "A good brand also needs a certain quality to support. I heard that Director Chen, there is a shortage of quality inspectors in your factory, and this point cannot be sloppy. A good quality inspector can provide great help to the factory. ”
Chen Desheng was stunned for a moment, and then nodded and said: "Township Chief Li, I won't tell you anything, I really don't attach much importance to the work of quality inspection. But since you said so, I'll ...... tomorrow Ah, no, as soon as the New Year is over, I will go to Thuan An City to recruit quality inspectors with high salaries. Be sure to fill this hole in the factory. ”
Chen Desheng's statement made Li Qingyun value him a little more.
In Li Qingyun's view, whether it is a politician or an entrepreneur, a very important quality is to be able to listen to others.
Another essential quality is to act decisively and courageously.
In these aspects, Chen Desheng fully possesses the basic qualities of a successful entrepreneur. Maybe in the near future, he will become the richest man in Lotus Township, maybe he can't be.
A meal of wine, the meal is the pleasure of the guests and the host. When the wine was full, Chen Desheng did not forget to call his daughter-in-law from the kitchen and drank a few glasses with Li Qingyun and Jiang Xiaohong.
Chen Desheng's daughter-in-law is called Feng Qingqing, and she is very thoughtful, compared to Wang Lianhua, the "village flower" of Hongliu Village, but she is not bad at all.
Coupled with the perennial walking with her husband on the scene, this Feng Qingqing has the charm of a mature woman, and it is easy to attract the attention of men.
Sitting next to Li Qingyun, Feng Qingqing accosted him affectionately from time to time, and his plump body leaned on him intentionally or unintentionally.
Li Qingyun didn't refuse, out of politeness.
But Jiang Xiaohong, who was next to her, couldn't help but feel a little unhappy when she saw this situation. Even when Feng Qingqing toasted her, she tilted her head, as if she hadn't heard.
Feng Qingqing didn't care, and then toasted Li Qingyun again, and said with a smile: "Township Chief Li, our family is virtuous, and I will trouble you to take care of it in the future." ”
Li Qingyun waved his hand again and again: "Sister-in-law Qingqing can't say that, Director Chen is an example of getting rich in our Lotus Township, where can I take care of it." It's over, it's over!"
"Giggles, Township Chief Li, what are you humble. No matter how capable he is, he has to rely on you to lift him. Come, I'll toast you again, I wish you a prosperous journey!" Feng Qingqing drank the wine in the cup with a smile.
Seeing that the female comrades had finished drinking, Li Qingyun didn't dare to slack off, and hurriedly raised his glass and killed it.
Jiang Xiaohong, who was on the side, looked at Li Qingyun slightly drunk and talking to Feng Qingqing, and was so angry that she almost didn't slap the table and left.