In this era, the power of CCTV advertising is unparalleled, since the vivo mobile phone product launch conference, vivo company smashed 100 million advertising dollars finally produced amazing results.

In just a few days, people all over the country know that there is a domestic mobile phone, which only buys 1699 yuan, which is cheaper than TV and DVD!

Before that, mobile phones and even the former Big Brother were luxury goods symbolizing wealth status, and only business owners and nouveau riche could afford to buy mobile phones or Big Brother, as for the white-collar elite, they generally still used pagers.

But at this time,vivoR1Mobile phone was born,1699Yuan price,Even if you move bricks,Save a month or two of wages,You can buy it,This shocks people,It is undoubtedly very huge。

In the face of the pricing of vivoR1 mobile phone 1699 yuan, well-known foreign mobile phone manufacturers are a little panicked, all the senior staff in China, are closely concerned about the market performance of vivoR1 mobile phones, worried that vivoR1 mobile phones will be a hit, thereby suppressing their profits.

As for vivo、OPPOThe same batch of domestic mobile phone manufacturers who have obtained the mobile phone license of the Ministry of Information Industry,At this time, they hate vivo,If vivoR1 mobile phone is a big success in the market,For foreign mobile phone manufacturers,It's just a decline in profit margins,It's a big deal to make a few less money,Overall, they can still live。

But for domestic mobile phone manufacturers, it is a major blow to life and death, for no other reason, because they do not have the core technology to manufacture mobile phones, and the mobile phones they produce are OEM production, that is, they are wearing the shell of domestic mobile phones, but the inside is still in the foreign mobile phone.

As we all know, most of the profits of OEM manufacturers have to be handed over to foreign manufacturers who provide technology, and domestic manufacturers can only earn a small part of the processing and assembly fees.

If the mobile phone is still a luxury high-priced, even if most of the profits are handed over to foreign manufacturers, domestic manufacturers only take a small part of the profits, this small part of the profits for domestic manufacturers, is still a huge profiteering, enough for them to eat and drink, in vain they to get the mobile phone license to pay so much effort and resources.

However, once vivo sells the mobile phone to the price of cabbage, they still make a fart, this profit is not enough for them to hand over to foreign manufacturers, waiting for them can only be a dead end.

Now they are also waiting, waiting to see the market performance of vivoR1 mobile phones, if the performance is not good, then they still have a chance to live; if the performance is good, they will definitely not sit still, but unite, to the Ministry of Information Industry, pressure on the Ministry of Information Industry, requiring vivo mobile phone price increases.

It's not just mobile phone manufacturers who are paying attention to the performance of vivoR1 mobile phones, but also paging stations and pager manufacturers that are scattered all over the country in this era are also paying serious attention to vivoR1 mobile phones.

They finally found out that if mobile phones are sold for the price of cabbage, is there still a need for pagers?

What a painful realization!

……

Mobile phone manufacturers, pager manufacturers and all related practitioners have set their sights on the mobile phone market in mid-July, so how is the market performance of vivoR1?

vivoR1 mobile phone, selling crazy!

At 8:55 a.m. on July 11th, the vivo direct sales store in Wangfujing, Beijing, will open in five minutes, and the customers who queued up to buy vivoR1 mobile phones have lined up for nearly a kilometer.

As an excellent real estate agent in Beijing, communication tools are undoubtedly very important to Zhang He, but unfortunately the company only equips Zhang He with a pager and an IC phone card, and it is very inconvenient for Zhang He to contact customers every time.

As for the mobile phone that is more convenient to contact, the price of tens of thousands of yuan at every turn makes Zhang He can only fantasize about it, buy it? Forget it, take tens of thousands of yuan to buy a mobile phone, unless he is crazy!

In Zhang He's view, although having a mobile phone can make his sales performance higher and his connection with customers closer, even if his performance soars, it will only give him a performance bonus of a few thousand yuan at most, which is not enough to compensate for the loss of tens of thousands of yuan in the purchase of a mobile phone.

All in all, the high price of mobile phones discourages consumers like Zhang He who have the need to collect, and they are unable to turn their consumption potential into real consumption behavior.

But all this has changed with the vivoR1 mobile phone advertising broadcast on CCTV, the sentence on TV, "As long as 1699, you can't buy a loss, and you can't be fooled", finally made Zhang He make up his mind to buy a mobile phone.

Today happened to be Sunday, so I didn't have to go to work, so Zhang He got up early in the morning and came to the Wangfujing vivo direct store at half past six to queue up to buy R1 mobile phones.

But when he came to the scene, it happened that he was too late, he was in the middle of the line, at least more than 100 meters away from the door of the store, and there were more than 300 people in the crowd in front of him.

However, Zhang He couldn't ask for more, after all, when the time came to nearly nine o'clock, there were at least three or four thousand people in the crowd behind him, and they didn't know if they could buy mobile phones.

Zhang He is ranked in more than 300 places, and the Wangfujing vivo direct store, as the main store of vivo mobile phones, has more than 300 units, which means that he can buy vivo mobile phones home today.

"Hey, Zhang He, are you so far ahead?" Just as Zhang He was anxiously waiting, a palm patted his shoulder.

"Manager Huang, why are you here?" Zhang He looked back, but found that the person who came was the top boss of his company, Manager Huang Weiwen.

"It's not that the vivoR1 mobile phone is going on sale, it's only 1699 yuan for the price, I want to buy two, one for my own use, one for my wife, but unfortunately I came too late!

"This ......" Zhang He, as a graduate of a famous university, has a good quality, and knows that cutting in line is a very unqualified behavior, but it is his immediate boss who makes the suggestion, so how can he refuse?

"No queue cuts!"

"Pay attention to quality!"

Hearing that Huang Weiwen was going to cut the queue, the crowd in line behind naturally stood up and accused, which made Huang Weiwen sit on wax.

Fortunately, Zhang He's mind was okay, and he hurriedly said: "Manager Huang, why don't you tell me the features of the model you want to buy, and I'll help you buy it?"

"That's okay, Zhang He, I'm sorry for you, this is 5,000 yuan, you take it first, return more and make up for less!" Huang Weiwen said in surprise.

……

"Jingle Bell ......"

As soon as nine o'clock arrived, the door of vivo Wangfujing main store was finally opened by the staff, and customers who had been queuing for several hours were like a pouring flood, instantly squeezing into the spacious vivo direct store.

An hour later, the vivo store was sold out, and there were thousands of people queuing up at the door!

Is this worth it?!