"Science and technology, people-oriented!"

This advertising slogan, which should have appeared in 2000 when the Nokia 3210 was launched, was shamelessly installed on the vivoR1 mobile phone by Lin Cheng.

In the tall TV wall, four commercials starring Liu Tao, Zhao Wei, Zhou Jielun, and Xie Lemon appeared in turn.

vivoR1 mobile phone,In addition to the conventional black, white and gray three colors of the relatively plain mobile phone color,In the TV screen,There are also seven rainbow colors of vivo mobile phone,Red, orange, yellow, green, blue, purple。

This is undoubtedly a stunning bright color in the black and white mobile phone market, and it has an incomparably strong attraction for young people.

At the press conference, the faces of Motorola, Nokia, Ericsson, Siemens and other peer representatives who had been talking and laughing before suddenly became solemn.

The vivoR1 phone's full Chinese input function, upright tablet shape, and seven-color rainbow shell all made them feel a deep chill.

They understand very well what this means, and the mobile phone market, which is already extremely competitive, seems to have broken into a hungry wolf again!

Next, they stared at the stage closely, eager to know the pricing of the vivoR1 phone, and if the price of the vivoR1 phone was as high as theirs, then they could breathe a sigh of relief.

Although it is not as dazzling as the vivoR1 mobile phone in appearance, they also have a brand advantage, until now, the mobile phone is still a luxury, and among the luxury, people often trust the famous brand more.

Just like Chanel, Louis Vuitton, crocodile head and other famous brands, in fact, domestic clothing manufacturers, leather shoe manufacturers, the products they produce are not much worse than foreign famous brands in terms of materials and quality, and some brands have even surpassed foreign famous brands in quality.

However, domestic manufacturers do not pay attention to brand management at all, resulting in consumers not trusting Chinese brands at all, but blindly trusting foreign famous brands.

Whenever a foreign brand releases a new product, fans of some overseas brands in China do not hesitate to cross the ocean and queue up for five days in the store of the foreign brand.

Even if the "high-quality" crooked nuts come to cut in line, they get into a mess with foreigners, and what they never forget is why crooked nuts can be secretly invited into the store by the salesperson to buy, but they are so obedient that they will be kicked out of the door by the clerk.

This phenomenon is a profound interpretation of what is called sticking a cold ass with a hot face, quite a foreign famous brand abused me thousands of times, and I treat foreign famous brands like the spirit of first love.

"It's really very good, I didn't expect the first mobile phone produced in our country to be inferior to foreign brand-name mobile phones in terms of function and appearance. ”

"Yes, vivo mobile phone is actually a technology company under the Lin Group, and the Lin Group is worthy of being our largest private enterprise in China. ”

"Next, it depends on the pricing of the vivoR1 mobile phone, as long as the price is not ridiculously high, I would like to buy one to use. ”

"The price should not be low, our domestic mobile phone technology is foreign OEM, part of the profits earned by domestic mobile phones must be supplied to foreign manufacturers, only by setting the price a little higher can we make more money, otherwise we can only lose money and make money!"

When the viviR1 mobile phone advertisement was broadcast on the TV wall, the guests in the audience discussed a lot, not only the appreciation of the vivoR1 mobile phone, but also mixed with a trace of worry, many people still do not have much confidence in the domestic mobile phone, and are not optimistic about the future market performance of the vivoR1 mobile phone.

After playing the four advertisements of the vivoR1 mobile phone, the dignified and beautiful host said: "Next, I would like to invite Mr. Shen Wei, President of vivo Technology Co., Ltd., to explain this beautiful vivoR1 mobile phone to us. ”

"Crackling ......"

In the warm applause, Shen Wei in the background seized the time to tidy up his clothes, and silently recited a few words to himself, "I'm not nervous", and then took a firm step to the front desk.

"Distinguished guests, distinguished guests and friends, thank you for coming to participate in the vivoR! mobile phone product launch hosted by our vivo company.

As we all know, vivoR1 mobile phone is the first domestic mobile phone developed and produced in China, which has achieved a breakthrough in domestic mobile phones, and many Chinese people are excited about it, thinking that our vivo company has won glory for the country.

However, there are also many Chinese people who have doubts about our vivoR1 mobile phone, as the first mobile phone developed and produced in China, what is the quality of vivoR1? Will the whole mobile phone collapse, and it will not be able to compete with foreign brand-name mobile phone manufacturers?

Let me introduce the powerful functions of vivoR1 mobile phone, first of all, it is a mobile phone with full Chinese input, with two functions of five input and pinyin input. ”

Then Shen Wei explained and operated, and under the shooting of the camera, he operated the methods of Wubi input and pinyin input and displayed them on the TV wall.

It can be seen that this text input method is very simple, as long as the user who has learned the primary school pinyin alphabet can enter text on the mobile phone.

After that, Shen Wei easily displayed the short message function and phone book function in front of everyone, as well as small functions such as alarm clock, calculator, and calendar.

The same feature of these functions is that they are easy to operate, from 99 to 9-year-olds, everyone can easily learn to use the vivoR1 mobile phone.

Since the R1 mobile phone developed and produced by Vivo cannot beat foreign manufacturers in core technology, it has found another way to make a big fuss about ease of operation and fashionable appearance, but it can also attract the attention of a large part of consumers.

Shen Wei finally said: "Then the question is, what is the price of such a simple operation, complete functions and fashionable mobile phone?"

1699 yuan, that's right, you heard it right, vivoR1 mobile phone is only priced at 1699 yuan!

1699 yuan, you can't buy a loss, you can't be fooled, even if it's a salaryman, as long as you save a month's salary, you can take the vivoR1 mobile phone home happily!

As for the more colorful rainbow seven-color mobile phone, the same price is below 2000 yuan, only 1999 yuan, and a mobile phone case of other different colors and chargers are also given for free......"

As Shen Wei revealed the mystery of the price of the vivoR1 mobile phone, the guests in the audience fell into a huge shock.

"Oh my God! A mobile phone is only sold for 1,699 yuan, which is at least three or four thousand yuan cheaper than a foreign mobile phone.

"It's incredible, I can become an organic family for only 1699 yuan, and I, as a middle-aged and elderly cadre, can afford it!"

"Don't talk about cadres, didn't you hear Mr. Shen say just now, as long as you save a month's salary, you can take the vivoR1 mobile phone home, this price is clearly for the working class!"

In the midst of everyone's discussions, representatives of foreign mobile phone manufacturers such as Nokia, Motorola, Ericsson, and Siemens all looked extremely ugly.

It took them ten years to cultivate the mobile phone into a luxury product, but the dazzling 1699 yuan of the vivoR1 mobile phone sold the mobile phone at the price of cabbage.

The price of the vivoR1 phone is so low, which undoubtedly means that their good days of lying down and making money in the Chinese mobile phone market are gone!